Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Journal of Governance, Taxation, and Auditing
I Kadek Lanang Sindhu Mahendra
Universitas Warmadewa
Economics, Econometrics & Finance

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The Influence of Service Quality, Price, and Promotion on Consumer Satisfaction at Ejji Coffee Dharmagiri I Kadek Lanang Sindhu Mahendra; I Ketut Johny Pramanda Putra; A.A. Made Indra Wijaya Kusuma
Journal of Governance, Taxation and Auditing Vol. 5 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)-In Progres
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v5i1.2026

Abstract

This study aims to determine and analyze the influence of service quality, price, and promotion on customer satisfaction at Ejji Coffee Dharmagiri Gianyar. The research was conducted at Ejji Coffee Dharmagiri located in Gianyar Regency, Bali, with a total sample of 98 respondents use the slovin. Data were collected through questionnaires distributed to customers, and all collected data were declared valid and reliable for analysis. Furthermore, the data were analyzed using multiple linear regression analysis and hypothesis testing, including the F-test and t-test. The results show that (1) service quality, price, and promotion simultaneously have a positive and significant effect on customer satisfaction; (2) service quality has a positive and significant effect on customer satisfaction; (3) price has a negative and insignificant effect on customer satisfaction; and (4) promotion has a positive and significant effect on customer satisfaction at Ejji Coffee Dharmagiri Gianyar.
Co-Authors I Ketut Johny Pramanda Putra Kusuma, AA Made Indra Wijaya