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All Journal JURNAL LENTERA BISNIS Journal of Economics and Public Health
Kusuma, AA Made Indra Wijaya
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Economics, Econometrics & Finance Education Public Health Social Sciences

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Antecedents of Healthy Food Purchase Intention Among Local Gen-Z Tourists in Bali Richadinata, Kadek Riyan Putra; Putra, I Made Luhur Adi; Kusuma, AA Made Indra Wijaya; Pratama, Putu Yogi Agustia; Widnyani, Ni Made; Lisnawati, Ni Made Ary
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.7068

Abstract

The growing public awareness of healthy eating patterns in Indonesia has driven the consumption of organic foods and environmentally friendly products. However, despite this rising trend, not all consumers have a strong intention to purchase healthy foods. This study aims to analyze the influence of environmental concern, food quality, health consciousness, and media exposure on the intention to purchase healthy food, with subjective norm as a mediating variable. A quantitative approach was employed using Structural Equation Modeling Partial Least Square (SEM-PLS), involving 140 domestic tourists who had visited Bali, selected through purposive sampling. The research instrument was adapted from previously validated standardized scales. The analysis results show that all four independent variables significantly affect subjective norm, and subjective norm partially mediates the relationship between environmental concern, food quality, health consciousness, and media exposure with the intention to purchase healthy food. These findings highlight the importance of social influence in shaping Gen Z consumers' intention to buy healthy food. This study offers theoretical contributions to the development of the Theory of Planned Behavior (TPB) and practical insights for marketing strategies of healthy food products based on social and environmental values.
PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT MENGGUNAKAN OVO DENGAN SIKAP SEBAGAI VARIABEL MEDIASI DI DENPASAR Primananda, Pande Gde Bagus Naya; Kusuma, AA Made Indra Wijaya; Brahmanta, Ida Bagus Angga
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2172

Abstract

The development of financial technology has transformed the way people conduct financial transactions from conventional methods to digital payment systems. One of the widely used digital wallet services in Indonesia is OVO. Although the number of users continues to increase, the actual intention to use the application is influenced by several psychological factors of users. This study aims to analyze the effect of perceived ease of use and perceived usefulness on intention to use OVO with attitude as a mediating variable. This research employed a quantitative approach with an explanatory research design. The sample consisted of 105 respondents who were OVO users in Denpasar selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that perceived ease of use significantly influences perceived usefulness. Perceived usefulness significantly affects attitude and intention to use OVO, while attitude also has a significant effect on intention to use OVO. However, perceived ease of use does not significantly affect attitude. The mediation analysis shows that attitude mediates the relationship between perceived usefulness and intention to use OVO but does not mediate the relationship between perceived ease of use and intention. These findings suggest that the perceived benefits of digital payment applications play a key role in encouraging users’ intention to use digital wallets.
Co-Authors Brahmanta, Ida Bagus Angga Ni Made Ary Lisnawati Pratama, Putu Yogi Agustia Primananda, Pande Gde Bagus Naya Putra, I Made Luhur Adi Richadinata, Kadek Riyan Putra Widnyani, Ni Made