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Antecedents of Healthy Food Purchase Intention Among Local Gen-Z Tourists in Bali Richadinata, Kadek Riyan Putra; Putra, I Made Luhur Adi; Kusuma, AA Made Indra Wijaya; Pratama, Putu Yogi Agustia; Widnyani, Ni Made; Lisnawati, Ni Made Ary
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.7068

The growing public awareness of healthy eating patterns in Indonesia has driven the consumption of organic foods and environmentally friendly products. However, despite this rising trend, not all consumers have a strong intention to purchase healthy foods. This study aims to analyze the influence of environmental concern, food quality, health consciousness, and media exposure on the intention to purchase healthy food, with subjective norm as a mediating variable. A quantitative approach was employed using Structural Equation Modeling Partial Least Square (SEM-PLS), involving 140 domestic tourists who had visited Bali, selected through purposive sampling. The research instrument was adapted from previously validated standardized scales. The analysis results show that all four independent variables significantly affect subjective norm, and subjective norm partially mediates the relationship between environmental concern, food quality, health consciousness, and media exposure with the intention to purchase healthy food. These findings highlight the importance of social influence in shaping Gen Z consumers' intention to buy healthy food. This study offers theoretical contributions to the development of the Theory of Planned Behavior (TPB) and practical insights for marketing strategies of healthy food products based on social and environmental values.

Global Green Diplomacy Cross-Border Collaboration in Mangrove Conservation as a Blue Carbon Solution LAKSMI, Putu Ayu Sita; PUTRA, I Ketut Johny Pramananda; KUSUMA, A.A Made Indra Wijaya; BAKAR, Mohd Azlan Bin Abu; AGASTIRA, Gusti Ngurah Danan
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

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The existential challenge of climate change demands urgent solutions, with mangrove conservation emerging as a potent nature-based strategy through the Blue Carbon paradigm. This article explores the transformative concept of "Global Green Diplomacy" through a community service initiative in Bali, Indonesia, employing a Participatory Action Research (PAR) framework. It demonstrates how cross-border collaboration in mangrove conservation transcends mere ecological restoration to become a strategic, scalable, and indispensable Blue Carbon solution. The PAR methodology engaged local communities in five iterative phases: collaborative site assessment, co-design of the conservation plan, capacity building and cross-border knowledge exchange, hands-on implementation embodying the spirit of gotong-royong (cooperation), and participatory monitoring. Results revealed the successful rehabilitation of over 15,000 mangrove saplings across a five-hectare degraded zone, achieving a 78% survival rate. This grassroots action not only restored ecological functions—evidenced by increased biodiversity and a 60% reduction in plastic debris—but also spurred socio-economic transformation, notably through a community-managed ecotourism program. The discussion underscores that this local action gains global significance when linked to Blue Carbon and Green Diplomacy frameworks. The community's stewardship creates a verifiable carbon sink, unlocking opportunities for ethical financing via carbon credit schemes involving international partners. The study concludes that the synergy between local empowerment, cross-border collaboration, and global incentives is key to amplifying climate resilience, effectively turning grassroots action into a sustainable and scalable climate solution.

The Influence of Tourism Experience on Revisit Intention with Emotional Attachment as a Mediator (A Case Study at Kuta Beach) PRIMANANDA, Pande Gde Bagus Naya; KUSUMA, A.A Made Indra Wijaya
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

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This study examines the role of tourism experience in shaping domestic tourists' revisit intentions in Bali in the post-pandemic context, sending visitors, and the issue of declining experience quality. Referring to the inconsistencies in previous findings, the study examined the influence of tourism experience on revisit intentions and the mediating role of emotional attachment. Data were collected through a survey of 140 respondents who visited in the past two years and analyzed using PLS-SEM. The measurement results showed valid and reliable indicators; The aesthetic and escapist dimensions were the most dominant, while the entertainment dimension was removed because it did not meet the criteria. Structurally, tourism experiences were shown to enhance emotional well-being, but not to increase revisit intentions. Emotional attachment also had no effect on revisit intentions and did not act as a mediator. The findings confirm that revisit decisions are more likely influenced by other factors, such as perceived value, satisfaction, accessibility, and attraction variety. Consequently, managers need to design strong experiences along with more direct retention strategies. Revisit incentive programs can be prioritized on an ongoing basis.

Layanan “Buy Now Pay Later” Pada Konsumen Millenial Di Kota Denpasar A.A Made Indra Wijaya Kusuma; Pande Gde Bagus Naya Primananda; I Made Arya Putra Bharata; Ketut Winda Pratiwi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6957

Perkembangan teknologi finansial mendorong meningkatnya penggunaan layanan Buy Now Pay Later (BNPL), khususnya di kalangan konsumen milenial di wilayah perkotaan. Penelitian ini bertujuan untuk menganalisis pengaruh hedonic motive terhadap penggunaan BNPL, baik secara langsung maupun tidak langsung melalui impulsive buying pada mahasiswa generasi milenial di Kota Denpasar. Penelitian ini didasarkan pada kerangka Stimulus Organism Response (SOR) yang digunakan untuk menjelaskan mekanisme psikologis konsumen dalam mengambil keputusan pembelian secara spontan dalam konteks layanan pembayaran digital. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data primer melalui penyebaran kuesioner kepada 80 responden mahasiswa milenial. Teknik pengambilan sampel menggunakan purposive sampling dan accidental sampling. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa hedonic motive berpengaruh positif dan signifikan terhadap penggunaan BNPL serta terhadap perilaku impulsive buying. Selain itu, impulsive buying juga berpengaruh positif dan signifikan terhadap penggunaan BNPL. Hasil pengujian mediasi menunjukkan bahwa impulsive buying berperan sebagai mediator parsial dalam hubungan antara hedonic motive dan penggunaan BNPL. Temuan ini mengindikasikan bahwa dorongan emosional dan orientasi pada kesenangan berperan penting dalam mendorong perilaku pembelian impulsif yang pada akhirnya meningkatkan penggunaan BNPL. Penelitian ini memberikan implikasi praktis bagi penyedia layanan BNPL dan pelaku usaha dalam merancang strategi pemasaran yang bertanggung jawab guna meminimalkan risiko keuangan konsumen muda.

PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT MENGGUNAKAN OVO DENGAN SIKAP SEBAGAI VARIABEL MEDIASI DI DENPASAR Primananda, Pande Gde Bagus Naya; Kusuma, AA Made Indra Wijaya; Brahmanta, Ida Bagus Angga
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2172

The development of financial technology has transformed the way people conduct financial transactions from conventional methods to digital payment systems. One of the widely used digital wallet services in Indonesia is OVO. Although the number of users continues to increase, the actual intention to use the application is influenced by several psychological factors of users. This study aims to analyze the effect of perceived ease of use and perceived usefulness on intention to use OVO with attitude as a mediating variable. This research employed a quantitative approach with an explanatory research design. The sample consisted of 105 respondents who were OVO users in Denpasar selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that perceived ease of use significantly influences perceived usefulness. Perceived usefulness significantly affects attitude and intention to use OVO, while attitude also has a significant effect on intention to use OVO. However, perceived ease of use does not significantly affect attitude. The mediation analysis shows that attitude mediates the relationship between perceived usefulness and intention to use OVO but does not mediate the relationship between perceived ease of use and intention. These findings suggest that the perceived benefits of digital payment applications play a key role in encouraging users’ intention to use digital wallets.

The Influence of Facilities, Service Quality, and Price Perception on Customer Loyalty at Dejavu Billiard Denpasar Hapsari, Putu Indah; Amunutur, Clarita Bunga; Kusuma, A. A. Made Indra Wijaya
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

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The development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the entertainment sector, requires business actors to compete by providing adequate facilities and high-quality services in order to maintain customer loyalty. Dejavu Billiard Denpasar experienced a decline in the number of visits from 280 visits in 2023 to 220 visits in 2024, representing a decrease of 21.4%, which indicates low customer loyalty. This decline is presumed to be influenced by inadequate facilities, service quality especially in the tangible (physical evidence) aspect and price perceptions that are considered not fully comparable to the benefits received by customers. In addition, inconsistencies in previous research findings (research gap) regarding the influence of these three variables on customer loyalty provide an important basis for conducting this study. The sample used in this research consisted of 96 respondents drawn from customers of Dejavu Billiard Denpasar. Data were collected through observation, interviews, and surveys. The collected data were analyzed using multiple linear regression analysis. The results indicate that facilities have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar. Service quality also has a positive and significant effect on customer loyalty. Likewise, price perception has a positive and significant effect on customer loyalty. Simultaneously, facilities, service quality, and price perception have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar.

Tri Hita Karana as a Basis for Rural Cultural Tourism Marketing Strategy A.A Made Indra Wijaya Kusuma; Putu Ayu Sita Laksmi; Ketut Winda Pratiwi; I Ketut Johny Pramanda Putra; Pande Gde Bagus Naya Primananda
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 3 (2026): International Journal of Multidisciplinary Sciences and Arts, Article July 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i3.7895

Culture-oriented tourism plays a vital role in empowering rural economies and safeguarding local wisdom. However, marketing practices in this sector frequently prioritize commercial appeal rather than embodying indigenous cultural values. This study investigates the influence of cultural tourism marketing strategies on rural destination branding, with the Tri Hita Karana (THK) philosophy serving as a mediating variable. Grounded in value-based marketing and cultural sustainability perspectives, this research emphasizes the integration of local wisdom into destination branding as a strategic intangible asset. Data were collected through a structured Likert-scale survey involving 121 tourism stakeholders and community members in Jatiluwih Tourism Village, a UNESCO World Heritage Site in Bali, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that cultural tourism marketing strategies have a significant positive effect on destination branding. Moreover, Tri Hita Karana values significantly mediate this relationship, indicating that marketing strategies aligned with spiritual harmony (Parhyangan), social cohesion (Pawongan), and environmental balance (Palemahan) strengthen destination brand authenticity and credibility. The results contribute theoretically by extending destination marketing and branding literature through the empirical integration of an indigenous philosophical framework into a structural model. Practically, the findings suggest that rural tourism managers and policymakers should embed cultural and spiritual values into marketing communications to enhance sustainable brand identity, visitor trust, and long-term destination resilience. Overall, this study highlights that culturally grounded marketing strategies are essential for developing authentic and sustainable rural tourism destinations in culturally rich regions.

The Influence of Facilities, Service Quality, and Price Perception on Customer Loyalty at Dejavu Billiard Denpasar Putu Indah Hapsari; Clarita Bunga Amunutur; A. A. Made Indra Wijaya Kusuma
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the entertainment sector, requires business actors to compete by providing adequate facilities and high-quality services in order to maintain customer loyalty. Dejavu Billiard Denpasar experienced a decline in the number of visits from 280 visits in 2023 to 220 visits in 2024, representing a decrease of 21.4%, which indicates low customer loyalty. This decline is presumed to be influenced by inadequate facilities, service quality especially in the tangible (physical evidence) aspect and price perceptions that are considered not fully comparable to the benefits received by customers. In addition, inconsistencies in previous research findings (research gap) regarding the influence of these three variables on customer loyalty provide an important basis for conducting this study. The sample used in this research consisted of 96 respondents drawn from customers of Dejavu Billiard Denpasar. Data were collected through observation, interviews, and surveys. The collected data were analyzed using multiple linear regression analysis. The results indicate that facilities have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar. Service quality also has a positive and significant effect on customer loyalty. Likewise, price perception has a positive and significant effect on customer loyalty. Simultaneously, facilities, service quality, and price perception have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar.

The effect of self-congruity and emotional attachment on revisit intention in Penglipuran village as an alternative tourism destination Pande Gde Bagus Naya Primananda; I Made Suniastha Amerta; A.A Made Indra Wijaya Kusuma
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16320

The tourism trend has recently shifted from mass tourism to alternative tourism. Alternative tourism emphasizes the quality of travel experiences while minimizing environmental degradation. One form of alternative tourism is the tourism village. A tourism village refers to a rural administrative area that possesses distinctive potential and unique attractions, offering visitors the opportunity to experience the lifestyle, traditions, and authenticity of rural communities and their local resources. The problem addressed in this study arises from the tendency of tourists to visit Southern Bali, which results in unstable visitor numbers in Northern Bali, further intensified by competition among alternative tourism destinations in the region. This study aims to analyze the effect of self-congruity on revisit intention with emotional attachment as a mediating variable among visitors to Penglipuran Village. A quantitative approach was employed, involving 110 domestic tourists and travelers who visited Penglipuran Village. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that self-congruity significantly influences revisit intention, self-congruity significantly affects emotional attachment, and emotional attachment significantly influences revisit intention. Furthermore, emotional attachment serves as a partial mediator in the relationship between self-congruity and revisit intention. Theoretically, this study contributes novelty by employing cognitive, affective, and conative perspectives to measure self-congruity, emotional attachment, and revisit intention, respectively. From a managerial perspective, the findings suggest that the management of Penglipuran Village should recognize that many tourists aspire to live in an environment similar to that of Penglipuran. This implies that the cultural values and atmosphere of Penglipuran Village play a crucial role in attracting tourists and fostering their emotional connection to the destination.

The Dark Side of Marketing Online Concert Tickets: A Mixed Methods Approach in the Framework of Consumer Protection A.A Made Indra Wijaya Kusuma; I Nyoman Wahyu Ariartha; Kadek Riyan Putra Richadinata; Ketut Winda Pratiwi
Journal of Governance, Taxation and Auditing Vol. 5 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)-In Progres
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v5i1.1995

This study aims to analyze the influence of scarcity buying on immediate buying behavior through the mediation of Fear of Missing Out (FOMO) in online concert ticket consumers from a consumer protection perspective. The study used a mixed methods approach with a sequential explanatory design, combining quantitative and qualitative methods. Quantitative data were obtained by distributing questionnaires to 105 respondents who had purchased concert tickets online, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Meanwhile, qualitative data were obtained through in-depth interviews to strengthen the interpretation of empirical results related to digital marketing practices and consumer protection. The results showed that scarcity buying had a positive and significant effect on FOMO and immediate buying behavior. In addition, FOMO was also proven to have a positive effect on immediate buying behavior and was able to mediate the relationship between scarcity buying and immediate buying behavior. These findings indicate that scarcity-based marketing strategies can create psychological pressure that encourages consumers to make quick and impulsive purchases. From a consumer protection perspective, digital marketing practices such as countdown timers, limited stock, and real-time purchase notifications have the potential to create psychological manipulation if not accompanied by adequate information transparency. Therefore, it is necessary to strengthen regulations and supervision of digital marketing practices to ensure that consumer rights remain protected in the digital economy era.

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