Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal JAIM (Jurnal Abdi Masyarakat) Escalate : Economics and Business Journal
Della Puji Setyorini
Universitas Bojonegoro
Humanities Economics, Econometrics & Finance Public Health Social Sciences Other

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PENDAMPINGAN INOVASI PRODUK DAN DIGITALISASI PEMASARAN UNTUK MENINGKATKAN DAYA SAING UMKM KRIPIK TEMPE LEK JA'IM Azhari; Edy Suhartono; Della Puji Setyorini; Allisya Syifa Al'Haidar
Jurnal Abdi Masyarakat Vol. 9 No. 2 (2026): Jurnal Abdi Masyarakat Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i2.7440

Abstract

MSMEs play a vital role in the national economy, yet many still face challenges in business development and digital marketing adoption. The Lek Ja'im Tempe Chips MSME in Ngampel Village, Kapas District, Bojonegoro Regency, has strong local product potential but has not fully utilized product innovation and digital marketing to enhance competitiveness. This community service program aimed to improve business competitiveness through product innovation and digital marketing assistance using a participatory learning-by-doing approach. Activities included product diversification, packaging improvement, branding, and the establishment of digital marketing channels through TikTok and Shopee. The program increased product variants from one to four flavors, established one TikTok business account and one Shopee store, published two promotional contents, increased monthly customers from 75 to 100 (33.3%), and raised monthly turnover from IDR 2,000,000 to IDR 4,500,000 (125%). These findings demonstrate that the program effectively strengthened business capacity and competitiveness while providing a practical model for sustainable MSME empowerment
Analysis of Leading Sectors in Gresik Regency Using the LQ, DLQ, and MRP Methods for the 2020-2024 Period Anisa Dian Lestari; Afriska Alfiana Nillatul Laili; Della Puji Setyorini; Fahrizal Taufiqqurrachman
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.404

Abstract

Abstract: This study aims to analyze the leading sectors of the Gresik Regency economy based on Gross Regional Domestic Product (GRDP) data by business field for the period 20202024. The study uses a quantitative approach with secondary data sourced from the Gresik Regency and East Java Province Central Statistics Agency. The research instrument consists of GRDP data based on constant prices, which is analyzed using the Location Quotient (LQ) method, Dynamic Location Quotient (DLQ) method, and Growth Ratio Model (MRP). The LQ method is used to identify the base sector, DLQ to analyze changes in sectoral advantages dynamically, and MRP to assess sectoral and regional growth performance. The results of the study show that the Manufacturing and Mining and Quarrying sectors are the base sectors with comparative advantages in Gresik Regency. Dynamically, the Manufacturing sector shows more sustainable growth performance compared to other sectors. Meanwhile, some agricultural and service sectors still show relatively lower growth. These findings indicate that the economic structure of Gresik Regency is still concentrated in certain sectors and requires more balanced development policies to promote sustainable regional economic growth.
Co-Authors Afriska Alfiana Nillatul Laili Allisya Syifa Al'Haidar Anisa Dian Lestari Azhari, Azhari Edy Suhartono Taufiqqurrachman, Fahrizal