Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Radiant : Journal of Applied, Social, and Education Studies
Aris Retnowati
Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Art Exhibition as a Medium of Cultural Communication and an Art-Based Hotel Branding Strategy: A Case Study of Gramm Hotel by Ambarrukmo Yogyakarta: Pameran Lukisan sebagai Media Komunikasi Budaya dan Strategi Branding Hotel Berbasis Seni : Studi Kasus Gramm Hotel By Ambarrukmo Yogyakarta Aris Retnowati; Ayu Helena Cornellia; Hermawan Prasetyanto; Kiki Gumelar
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.416

Abstract

This study examines painting exhibitions as a medium of cultural communication and an art-based branding strategy at GRAMM Hotel by Ambarrukmo Yogyakarta. It addresses the growing emphasis in the hospitality industry on cultural experiences, emotional engagement, and brand differentiation beyond physical facilities. Using a qualitative descriptive-interpretive case study, data were collected through observation, in-depth interviews with hotel management, curators, artists, guests, art community representatives, and cultural stakeholders, as well as exhibition documentation. Data were analyzed through thematic analysis with source and technique triangulation. The findings reveal that painting exhibitions function as a medium of non-verbal cultural communication by representing Yogyakarta’s identity through visual symbols, curatorial narratives, and spatial experiences. They also strengthen the hotel’s brand through visual differentiation, emotional memory, and brand storytelling, while enriching guests’ experiences, supporting the local creative ecosystem, expanding opportunities for art appreciation, and reinforcing Yogyakarta’s image as a cultural destination. The study concludes that an art-based hotel serves as a cultural hospitality platform that creates meaningful cultural experiences while strengthening destination identity.
Co-Authors Ayu Helena Cornellia Hermawan Prasetyanto Kiki Gumelar