Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Radiant : Journal of Applied, Social, and Education Studies
Hermawan Prasetyanto
Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Art Exhibition as a Medium of Cultural Communication and an Art-Based Hotel Branding Strategy: A Case Study of Gramm Hotel by Ambarrukmo Yogyakarta: Pameran Lukisan sebagai Media Komunikasi Budaya dan Strategi Branding Hotel Berbasis Seni : Studi Kasus Gramm Hotel By Ambarrukmo Yogyakarta Aris Retnowati; Ayu Helena Cornellia; Hermawan Prasetyanto; Kiki Gumelar
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.416

Abstract

This study examines painting exhibitions as a medium of cultural communication and an art-based branding strategy at GRAMM Hotel by Ambarrukmo Yogyakarta. It addresses the growing emphasis in the hospitality industry on cultural experiences, emotional engagement, and brand differentiation beyond physical facilities. Using a qualitative descriptive-interpretive case study, data were collected through observation, in-depth interviews with hotel management, curators, artists, guests, art community representatives, and cultural stakeholders, as well as exhibition documentation. Data were analyzed through thematic analysis with source and technique triangulation. The findings reveal that painting exhibitions function as a medium of non-verbal cultural communication by representing Yogyakarta’s identity through visual symbols, curatorial narratives, and spatial experiences. They also strengthen the hotel’s brand through visual differentiation, emotional memory, and brand storytelling, while enriching guests’ experiences, supporting the local creative ecosystem, expanding opportunities for art appreciation, and reinforcing Yogyakarta’s image as a cultural destination. The study concludes that an art-based hotel serves as a cultural hospitality platform that creates meaningful cultural experiences while strengthening destination identity.
The Effectiveness of Grooming-Based Front Office Soft Skills Training in Enhancing Service Excellence and Guest Satisfaction at Narasena Co-Living Yogyakarta: Efektivitas Pelatihan Soft Skill Front Office Berbasis Grooming dalam Meningkatkan Excellent Service dan Kepuasan Tamu di Narasena Co-Living Yogyakarta Meyditha Puspa Kenaka; Kiki Gumelar; Sahlit Sugesti; I Putu Hardani; Hermawan Prasetyanto
RADIANT: Journal of Applied, Social, and Education Studies Vol. 7 No. 2 (2026): RADIANT: Journal of Applied, Social, and Education Studies
Publisher : Politeknik Assalaam Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52187/rdt.v7i2.426

Abstract

This study aims to analyze the effectiveness of Front Office soft skill training through the implementation of grooming in enhancing excellent service and guest satisfaction at Narasena Co-Living Yogyakarta. This research employed a qualitative case study approach. Data were collected through in-depth interviews, participant observation, and documentation involving hotel management, Front Office employees, and guest feedback. The data were analyzed using interactive qualitative analysis consisting of data reduction, data display, and conclusion drawing, supported by thematic analysis. The findings indicate that grooming training was implemented through structured materials, roleplay, coaching, shift briefing, and continuous monitoring. The training improved employees' professional awareness, self-confidence, non-verbal communication, and service consistency. Behavioral changes were reflected in neater appearance, warmer facial expressions, better posture, improved eye contact, clearer verbal communication, and more professional interaction with guests. Guest feedback showed positive perceptions toward staff friendliness, neat appearance, responsiveness, and service professionalism. However, grooming training was not the sole determinant of guest satisfaction, as physical facilities and interdepartmental service quality also influenced the overall guest experience.
Co-Authors Aris Retnowati Ayu Helena Cornellia I Putu Hardani Kiki Gumelar Meyditha Puspa Kenaka Sahlit Sugesti