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All Journal Jurnal Akademik Pengabdian Masyarakat Jurnal Pendidikan dan Kebudayaan
Muhammad Yunus
Universitas Teknologi Mataram
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PELATIHAN DIGITAL MARKETING DAN PERSONAL BRANDING BERBASIS E – COMMERCE UNTUK MENINGKATKAN DAYA SAING PRODUK BAGI UKM KAMPUS UNIVERSITAS TEKNOLOGI MATARAM Muhammad Yunus
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.12022

Abstract

The rapid development of digital technology has encouraged Small and Medium Enterprises (SMEs) to optimize the use of digital marketing, personal branding, and e-commerce to improve product competitiveness. However, most SMEs at Universitas Teknologi Mataram still face limitations in managing digital marketing, developing strong personal branding, and utilizing e-commerce platforms effectively. This community service program aimed to improve the knowledge and skills of SME owners through digital marketing and personal branding training based on e-commerce. The program employed a participatory approach consisting of needs assessment, training sessions, hands-on practice in developing digital promotional content, optimization of social media and marketplace platforms, and mentoring in implementing digital marketing strategies. Program evaluation was conducted through observation, discussions, and a comparison of pre-test and post-test results. The findings indicated that the training significantly improved participants' competencies across all assessed aspects. The average score increased from 50.2% in the pre-test to 83.8% in the post-test, representing an average improvement of 33.6%. The improvements covered participants' understanding of digital marketing, personal branding, e-commerce utilization, promotional content creation, and online product marketing skills. These results demonstrate that e-commerce-based digital marketing and personal branding training, supported by continuous mentoring, is effective in enhancing the digital competencies of SME owners and strengthening their product competitiveness in the era of digital transformation.
Efektivitas Penggunaan Teknologi Mobile Learning Dalam Meningkatkan Motivasi Belajar Mahasiswa Di Universitas Teknologi Mataram Muhammad Yunus
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 6 No. 2 (2026): Juli: Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v6i2.12549

Abstract

This study examines the effectiveness of mobile learning technology in enhancing students' learning motivation at Universitas Teknologi Mataram. The research is motivated by the increasing implementation of digital learning in higher education, while empirical evidence regarding the effectiveness of mobile learning in improving students' learning motivation remains limited. The objective of this study is to analyze the effect of mobile learning technology on students' learning motivation. This research employed a quantitative approach using an explanatory survey design. The population consisted of active students at Universitas Teknologi Mataram who had utilized mobile learning in their learning activities. A total of 120 respondents were selected using proportionate stratified random sampling. Data were collected through a Likert-scale questionnaire and analyzed using descriptive statistics and simple linear regression with the assistance of SPSS software. The findings indicate that the use of mobile learning technology is in the high category with a mean score of 4.18, while students' learning motivation is also categorized as high with a mean score of 4.10. The regression analysis reveals that mobile learning has a positive and significant effect on students' learning motivation (t = 8.547; p < 0.05), with a coefficient of determination (R²) of 0.382, indicating that mobile learning contributes 38.2% to the improvement of learning motivation. The study concludes that mobile learning technology is effective in enhancing students' learning motivation by providing flexible access to learning resources, improving interaction, and encouraging active participation in the learning process. The findings contribute to the development of digital learning literature and provide practical recommendations for higher education institutions to optimize mobile learning implementation in order to improve the quality of teaching and learning
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