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All Journal Jurnal Puan Indonesia TOFEDU: The Future of Education Journal Jurnal Komputasi
Yulia Yulia
Universitas Islam Sumatera Barat
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Other

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PELATIHAN PEMASARAN PRODUK PERTANIAN (PACKAGING, BRANDING, PROMOTING DAN DIGITAL MARKETING) SEBAGAI BENTUK WIRAUSAHA SEJAK DINI BAGI SISWA Yulia Yulia; Juma Riah; Desti Asfina
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.541

Abstract

Digital marketing is a marketing strategy that uses digital platforms and the internet (such as social media, search engines, and websites) to promote products or services. Micro-businesses in Batam upload photos or videos of their products to social media and provide engaging content to attract consumers. The Yaa Bunayya Orphanage in Batam has housed many orphaned and abandoned children, with a total of 53 foster children, 33 of whom are high school/vocational school students. To support its operational activities, the orphanage is open to donations and community contributions. Agricultural products such as corn, bananas, sweet potatoes, and others are also a source of income for the orphanage. The problem that occurred at the Yaa Bunayya Orphanage was that agricultural products were sold to traditional markets at low prices. The result of this community service is that students are able to understand product marketing using digital marketing, starting from the packaging, branding, promotion, and digital marketing stages for high school/vocational school students at the Yaa Bunayya Orphanage in Batam. Introduction to and utilization of digital marketing in the form of online media in marketing, including social networking, blogs, media sharing, social bookmarking, wikis, and others. Understanding marketing as a form of entrepreneurship from an early age.
EDUKASI MENABUNG SEJAK DINI MENGGUNAKAN INFORMASI DIGITAL DALAM UPAYA MENINGKATKAN GENERASI CERDAS FINANCIAL PADA SISWA SMK MA’ARIF NU KOTA BATAM Martius Martius; Yulia Yulia; Muh Iqbal Yusuf; Leni Mariani; Desti Asfina
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.473

Abstract

SMK Ma'arif NU Batam City is a vocational secondary education unit with a development orientation based on Islamic values ????and nationalism. Community service activities aim to provide knowledge and to introduce the basic concept of saving based on information and digital technology. Students' understanding so far is only as a basic tool to store money at home using a piggy bank, understanding the concept of saving in a bank and the use of digital-based information is still not widely understood and digital payment tools are unknown. The results of community service activities for SMK MA'ARIF NU Batam City students are able to provide knowledge and can form the foundation of healthy and sustainable financial behavior in students from an early age. Instilling the habit of saving not only functions as a simple economic practice, but also as an instrument for character formation oriented towards planning, self-control, and financial responsibility. Through a structured educational approach, students are invited to understand the time value of money, the importance of allocating funds, and the long-term benefits of consistent saving. This activity is aimed at encouraging children and adolescents, especially students of SMK Ma'arif NU Batam City, to grow into a financially savvy generation, manage financial resources independently, adapt to developments in digital technology in the financial sector, and be able to actively participate in building an inclusive and sustainable economic ecosystem.
Perbandingan Algoritma Clustering K-Means dan DBSCAN untuk Segmentasi Outlet Ritel Berdasarkan Pola Transaksi Penjualan Nurul Azwanti; Yulia Yulia
Jurnal Komputasi Vol. 14 No. 1 (2026)
Publisher : Jurusan Ilmu Komputer Fakultas MIPA Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/komputasi.v14i1.354

Abstract

Perkembangan sektor ritel yang pesat menghasilkan volume data transaksi yang besar dan berpotensi dimanfaatkan sebagai dasar pengambilan keputusan bisnis yang lebih efektif. Namun, pemanfaatan data tersebut masih belum optimal, khususnya dalam melakukan segmentasi outlet berdasarkan pola transaksi penjualan. Penelitian ini bertujuan untuk melakukan segmentasi outlet ritel di Kabupaten Kampar menggunakan algoritma K-Means dan DBSCAN, serta membandingkan kinerja kedua metode dalam mengelompokkan data transaksi. Data yang digunakan merupakan data transaksi penjualan yang telah melalui tahap pembersihan data, agregasi dari level transaksi ke level outlet, serta normalisasi untuk menyamakan skala antar variabel. Setiap outlet direpresentasikan berdasarkan total transaksi, total quantity, total penjualan, dan rata-rata transaksi, sehingga dapat dianalisis secara komprehensif. Hasil penelitian menunjukkan bahwa algoritma K-Means mampu menghasilkan tiga cluster utama, yaitu outlet kecil, menengah, dan besar, dengan kualitas clustering yang sangat baik yang ditunjukkan oleh nilai Silhouette Score sebesar 0,960. Sementara itu, algoritma DBSCAN hanya menghasilkan satu cluster utama dan sejumlah data yang teridentifikasi sebagai noise atau outlier, sehingga kurang optimal dalam membentuk segmentasi pada dataset yang cenderung homogen. Meskipun demikian, DBSCAN memiliki keunggulan dalam mendeteksi outlet dengan karakteristik ekstrem yang memiliki kontribusi signifikan terhadap penjualan. Berdasarkan hasil perbandingan, K-Means lebih efektif digunakan sebagai metode utama dalam segmentasi outlet, sedangkan DBSCAN berperan sebagai metode pendukung dalam identifikasi outlier. Hasil penelitian ini diharapkan dapat mendukung penyusunan strategi pemasaran, distribusi, dan pengelolaan outlet yang lebih tepat sasaran berbasis analisis data.
Information Systems Auditing: Roles, Methods, and Challenges in Ensuring the Reliability of Organizational Information Systems Ade Triawan; Yulia Yulia; April Zahmi
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of information technology has increased the need for organizations to implement information systems that are reliable, secure, and effective. Information Systems Audit (IS Audit) has become an essential mechanism for evaluating whether an organization's information systems align with business objectives, organizational policies, and applicable standards. This article aims to examine the concepts, objectives, types, procedures, and challenges associated with Information Systems Auditing. Using a literature review approach, the study analyzes books, scholarly journals, and audit-related documents. The findings indicate that Information Systems Auditing extends beyond technical evaluation to encompass management, regulatory compliance, and risk management aspects. Effective audit practices provide valuable insights that support strategic decision-making and strengthen organizational IT governance.
Co-Authors Ade Triawan April Zahmi Desti Asfina Juma Riah Leni Mariani Martius Martius Muh Iqbal Yusuf Nurul Azwanti