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Desti Asfina
Universitas Nagoya Indonesia
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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PELATIHAN PEMASARAN PRODUK PERTANIAN (PACKAGING, BRANDING, PROMOTING DAN DIGITAL MARKETING) SEBAGAI BENTUK WIRAUSAHA SEJAK DINI BAGI SISWA Yulia Yulia; Juma Riah; Desti Asfina
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.541

Abstract

Digital marketing is a marketing strategy that uses digital platforms and the internet (such as social media, search engines, and websites) to promote products or services. Micro-businesses in Batam upload photos or videos of their products to social media and provide engaging content to attract consumers. The Yaa Bunayya Orphanage in Batam has housed many orphaned and abandoned children, with a total of 53 foster children, 33 of whom are high school/vocational school students. To support its operational activities, the orphanage is open to donations and community contributions. Agricultural products such as corn, bananas, sweet potatoes, and others are also a source of income for the orphanage. The problem that occurred at the Yaa Bunayya Orphanage was that agricultural products were sold to traditional markets at low prices. The result of this community service is that students are able to understand product marketing using digital marketing, starting from the packaging, branding, promotion, and digital marketing stages for high school/vocational school students at the Yaa Bunayya Orphanage in Batam. Introduction to and utilization of digital marketing in the form of online media in marketing, including social networking, blogs, media sharing, social bookmarking, wikis, and others. Understanding marketing as a form of entrepreneurship from an early age.
EDUKASI MENABUNG SEJAK DINI MENGGUNAKAN INFORMASI DIGITAL DALAM UPAYA MENINGKATKAN GENERASI CERDAS FINANCIAL PADA SISWA SMK MA’ARIF NU KOTA BATAM Martius Martius; Yulia Yulia; Muh Iqbal Yusuf; Leni Mariani; Desti Asfina
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.473

Abstract

SMK Ma'arif NU Batam City is a vocational secondary education unit with a development orientation based on Islamic values ????and nationalism. Community service activities aim to provide knowledge and to introduce the basic concept of saving based on information and digital technology. Students' understanding so far is only as a basic tool to store money at home using a piggy bank, understanding the concept of saving in a bank and the use of digital-based information is still not widely understood and digital payment tools are unknown. The results of community service activities for SMK MA'ARIF NU Batam City students are able to provide knowledge and can form the foundation of healthy and sustainable financial behavior in students from an early age. Instilling the habit of saving not only functions as a simple economic practice, but also as an instrument for character formation oriented towards planning, self-control, and financial responsibility. Through a structured educational approach, students are invited to understand the time value of money, the importance of allocating funds, and the long-term benefits of consistent saving. This activity is aimed at encouraging children and adolescents, especially students of SMK Ma'arif NU Batam City, to grow into a financially savvy generation, manage financial resources independently, adapt to developments in digital technology in the financial sector, and be able to actively participate in building an inclusive and sustainable economic ecosystem.
Co-Authors Juma Riah Leni Mariani Martius Martius Muh Iqbal Yusuf Yulia Yulia