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All Journal ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner
Berry Dhiyashavana
Universitas Sumatera Utara
Religion Arts Humanities Education Library & Information Science Social Sciences

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Optimalisasi Manajemen Hospitality Berbasis Pelayanan Prima melalui Penataan SDM di Klinik Haji Mabar Kota Medan Ayulita Ramadhani; Devana Anisha Indra Putri; Farianita Lestar; Alwi Ihsan Nababan; Haryaji Catur Putera Hasman; Berry Dhiyashavana
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 7 No. 2 (2026): Juni
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v7i2.1577

Abstract

This community service aims to strengthen the healthcare hospitality support system through education and the implementation of integrated Human Resources (HR) management at Klinik Haji Mabar, Medan City. The novelty of this program lies in its structural upstream approach, utilizing HR administration and competency tracking systems as the fundamental prerequisite to guarantee a consistent hospitality culture, rather than merely focusing on downstream patient interactions. The activity was conducted using a participatory approach comprising four stages: problem identification, material and system design, empathetic communication training and simulation, and implementation mentoring, involving 15 healthcare and administrative staff members. Evaluation results demonstrated a significant 34.97% increase in participants' cognitive understanding, with the average pre-test score (53.61) rising to 88.58 in the post-test. Managerial outputs, including Standard Operating Procedures (SOP) for hospitality service flow and a digitized ordner-based HR archiving system, were successfully implemented. In conclusion, comprehensive HR management structuring interventions are proven to be highly effective in accelerating the capacity of clinic staff to consistently deliver responsive, empathetic, and humanistic excellent service for BPJS Health participants.
The Role of Brand Authenticity in Building Consumer Loyalty Toward Islamic Brands: A Literature Review Berry Dhiyashavana; Ayulita Ramadhani; Haryaji Catur Putera Hasman
Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Vol. 5 No. 3 Agustus 2026: Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/jipsi.v5i3.1343

Abstract

This article examines the role of brand authenticity in building consumer loyalty toward Islamic brands. The study responds to the growing use of halal labels, Islamic symbols, and religious narratives in marketing, where consumers increasingly evaluate whether brand claims are consistent with actual practices. A narrative literature review was conducted by synthesizing peer-reviewed international and national journal articles on brand authenticity, Islamic branding, brand trust, perceived value, repurchase intention, and consumer loyalty. The review shows that brand authenticity strengthens loyalty through four interrelated dimensions: continuity, credibility, integrity, and symbolism. In Islamic brands, these dimensions are reflected in consistent halal identity, credible halal claims, ethical and transparent business conduct, and the ability of the brand to represent consumers' religious and social values. The synthesis also indicates that brand trust and perceived value are important mechanisms that connect authenticity with loyalty. Consumers are more likely to repurchase, recommend, and defend Islamic brands when they perceive the brands as honest, value-consistent, and able to deliver functional, emotional, social, and spiritual benefits. This article proposes a conceptual framework in which brand authenticity influences consumer loyalty both directly and through brand trust and perceived value, while religiosity and halal awareness may strengthen the relationship. The review contributes to Islamic marketing literature by integrating brand authenticity theory with Islamic branding and offers practical implications for managers of halal-oriented brands.
Co-Authors Alwi Ihsan Nababan Ayulita Ramadhani Devana Anisha Indra Putri Farianita Lestar Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman