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All Journal Haga: Jurnal Pengabdian Kepada Masyarakat Journal of Education and Learning Sciences
Tahrudin
Institut Agama Islam Al-Zaytun Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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STRATEGI PENGEMBANGAN UMKM MELALUI PENGUATAN PEMASARAN DIGITAL DAN BRANDING PRODUK UNTUK MENINGKATKAN DAYA SAING USAHA Maskanah; Ahmad Tarmizi; M Adkha Rosadi; Yanto Supono; Tahrudin; Koharudin; Fitri Rachmiati Sunarya
Haga : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): Haga: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/haga.v5i1.5369

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in promoting regional economic growth, creating employment opportunities, and improving community welfare. However, many business owners continue to face challenges in digital marketing, product identity development, business management, and market expansion, limiting their competitiveness. This community service program aimed to enhance the capacity of MSME owners through training and mentoring on digital marketing, product branding, business innovation, and business management across three partner MSMEs. The program employed a participatory approach consisting of needs assessment, interactive training, implementation mentoring, hands-on practice, and program evaluation. Participants actively engaged in developing digital promotional media, strengthening product identity, utilizing social media, and improving business management practices. The results demonstrated improved participants' understanding of digital marketing strategies, enhanced ability to utilize digital platforms for promotion, greater awareness of the importance of product branding, and strengthened capacity to manage their businesses in a more systematic manner. The program also encouraged MSMEs to adopt more structured promotional strategies, enabling them to expand market reach and improve business competitiveness sustainably.
Pembentukan Perilaku Digital Mad’u melalui Pendekatan Psikologi Dakwah: Studi tentang Internalisasi Nilai dalam Lingkungan Media Sosial Ahmad Tarmizi susanto; Tahrudin; Mu"taeri; Meity Suryandari
Journal of Education and Learning Sciences Vol. 6 No. 1 (2026): March 2026
Publisher : CV. Gerasi Insan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56404/jels.v6i1.261

Abstract

The rapid development of digital technology has significantly transformed patterns of social interaction, particularly through the widespread use of social media, which plays a crucial role in shaping the behavior of mad’u in the digital environment. This study aims to examine how digital behavior is formed through the internalization of values within social media using a da’wah psychology approach. The research addresses the question of how value internalization occurs and how it influences the behavior of mad’u in the digital era. This study employs a library research approach by analyzing relevant scholarly literature, including recent journal articles and academic sources. The findings indicate that digital behavior formation is influenced by several factors, including the intensity of social media use, content exposure, social reinforcement, and the dynamics of digital environments. The internalization of values often occurs superficially due to information overload and the dominance of entertainment-oriented content. From the perspective of da’wah psychology, effective value internalization requires the integration of cognitive, emotional, and spiritual dimensions. The study concludes that a da’wah psychology approach is essential in shaping ethical and value-based digital behavior. The integration of adaptive, contextual, and psychologically grounded da’wah strategies can enhance the effectiveness of value internalization, thereby fostering digitally responsible and spiritually grounded mad’u in the era of social media.
Co-Authors Ahmad Tarmizi Ahmad Tarmizi susanto Fitri Rachmiati Sunarya Koharudin M Adkha Rosadi Maskanah Meity Suryandari Mu"taeri Yanto Supono