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All Journal Haga: Jurnal Pengabdian Kepada Masyarakat
Fitri Rachmiati Sunarya
Institut Agama Islam Al-Zaytun Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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OPTIMALISASI SUMBER DAYA MANUSIA MELALUI PELATIHAN TELEMARKETING DALAM MENINGKATKAN KUALITAS PELAYANAN DONATUR PADA YAYASAN SOSIAL Herawati; Dadang; Supatmi; Iwan Supriyanto; Werna Hendri Nopayana; Mu'taeri; Fitri Rachmiati Sunarya
Haga : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): Haga: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/haga.v5i1.5368

Abstract

Social foundations rely heavily on public trust and long-term donor relationships to sustain their programs. However, many foundations still experience limitations in donor communication, service management, and volunteer competence, reducing the effectiveness of donor engagement. This community service program aimed to strengthen human resource capacity through telemarketing training to improve the quality of donor services across three partner social foundations. The program employed a participatory approach consisting of preliminary observation, needs assessment, interactive training, simulation, mentoring, and evaluation. The activities involved administrators and volunteers who directly interacted with donors in daily fundraising services. The implementation focused on communication techniques, ethical donor services, relationship management, and practical telemarketing skills. The program results show that participants demonstrate improved communication competence, greater confidence in interacting with donors, and a better understanding of structured donor service management. The participating foundations also begin to adopt more systematic service practices and strengthen internal coordination in maintaining donor relationships. Overall, telemarketing training serves as an effective strategy for enhancing volunteer capacity while supporting sustainable donor engagement within social foundations. Continuous mentoring and periodic evaluation remain essential to maintain the long-term impact of the program. Keywords: human resource development1; telemarketing training2; donor service3; social foundation4; community service5;
STRATEGI PENGEMBANGAN UMKM MELALUI PENGUATAN PEMASARAN DIGITAL DAN BRANDING PRODUK UNTUK MENINGKATKAN DAYA SAING USAHA Maskanah; Ahmad Tarmizi; M Adkha Rosadi; Yanto Supono; Tahrudin; Koharudin; Fitri Rachmiati Sunarya
Haga : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): Haga: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/haga.v5i1.5369

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in promoting regional economic growth, creating employment opportunities, and improving community welfare. However, many business owners continue to face challenges in digital marketing, product identity development, business management, and market expansion, limiting their competitiveness. This community service program aimed to enhance the capacity of MSME owners through training and mentoring on digital marketing, product branding, business innovation, and business management across three partner MSMEs. The program employed a participatory approach consisting of needs assessment, interactive training, implementation mentoring, hands-on practice, and program evaluation. Participants actively engaged in developing digital promotional media, strengthening product identity, utilizing social media, and improving business management practices. The results demonstrated improved participants' understanding of digital marketing strategies, enhanced ability to utilize digital platforms for promotion, greater awareness of the importance of product branding, and strengthened capacity to manage their businesses in a more systematic manner. The program also encouraged MSMEs to adopt more structured promotional strategies, enabling them to expand market reach and improve business competitiveness sustainably.
Co-Authors Ahmad Tarmizi Dadang Herawati Iwan Supriyanto Koharudin M Adkha Rosadi Maskanah Mu'taeri Supatmi Tahrudin Werna Hendri Nopayana Yanto Supono