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All Journal Media Ekonomi dan Manajemen Sharia Economic and Management Business Journal (SEMBJ)
Wening Patmi Rahayu
Malang State University
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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The Role of Business Innovation in Mediating Digital Transformation and Marketing Strategy on SME Business Performance Heida Ifkari Safitri; Agung Winarno; Wening Patmi Rahayu
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6687

Abstract

As a measure of business success, the performance of SMEs now faces challenges from rapid digitalisation and demands for more adaptive marketing strategies. This study aims to analyse the influence of digital transformation and marketing strategy on business performance, with business innovation as a mediating variable in tempe chip SMEs in Kampung Sanan, Malang City. The study uses a quantitative causality approach with an ex post facto explanatory method. The research population consists of 500 SMEs, with a sample of 245 SMEs selected purposively according to criteria. Data were collected through a 1–5 Likert scale questionnaire and analysed using Path Analysis with SmartPLS 4. The results show that digital transformation and marketing strategy have a positive and significant effect on business innovation and business performance. Business innovation also mediates the relationship between the two and business performance, although the mediation contribution is smaller than the direct effect. These findings confirm that the application of digital technology and adaptive marketing strategies, supported by innovation, can improve SME performance in a sustainable manner. The practical implication is that SMEs need to develop technology-based innovations, optimise social media, and formulate adaptive marketing strategies to strengthen their competitiveness.
The Effects of Technopreneurship and Green Entrepreneurship on Entrepreneurial Skills: The Mediating Role of Digital Literacy among Vocational High School Students in Malang, Indonesia Ananda Sriphol; Wening Patmi Rahayu; Ludi Wishnu Wardana; Fadhl Mohammed Awadh Gharamah; Syuhadah Che Wae
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2477

Abstract

Background: High unemployment among vocational high school graduates highlights the need to strengthen entrepreneurial skills. Technopreneurship, green entrepreneurship, and digital literacy offer opportunities to improve students’ entrepreneurial competencies in an increasingly digital and sustainability-oriented economy. Research Gap: Previous studies have examined technopreneurship and green entrepreneurship separately, while their combined relationships with entrepreneurial skills and the mediating role of digital literacy remain insufficiently explored, particularly among Indonesian vocational students. Novelty: This study integrates technopreneurship and green entrepreneurship into a unified framework, examining digital literacy as a mediator of entrepreneurial skills development within vocational education. Method: A quantitative explanatory design was employed involving 157 Grade 12 Digital Business students selected through simple random sampling from vocational schools in Malang, Indonesia. Questionnaire data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results: Technopreneurship (β = 0.470) and green entrepreneurship (β = 0.432) positively influenced entrepreneurial skills. Digital literacy demonstrated a significant positive relationship with entrepreneurial skills (β = 0.626). Significant indirect effects were identified for technopreneurship (β = 0.256) and green entrepreneurship (β = 0.285), with all reported p-values below 0.001. However, discriminant validity remained problematic (HTMT = 0.976). Conclusion: Integrating technology-based and environmentally sustainable entrepreneurship education with digital literacy may strengthen vocational students’ entrepreneurial competencies. Nevertheless, the measurement model requires further validation before definitive conclusions can be established.
Co-Authors Agung Winarno Ananda Sriphol Fadhl Mohammed Awadh Gharamah Heida Ifkari Safitri Ludi Wishnu Wardana Syuhadah Che Wae