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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Sularno .
Program Studi Administrasi Bisnis, Jurusan Administrasi Niaga, Politeknik Negeri Padang
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Pemasaran Dan Pengelolaan Usaha Pada UMKM D Kopi Paste Di Kota Padang Amir Rabbani Awwab; Aisyah Salsabila; Jelita Amelia; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Micro, small, and medium enterprises (MSMEs) in the contemporary coffee culinary sector are growing rapidly in Padang City, yet many business owners have not systematically evaluated whether their marketing and operational strategies are truly aligned with the perceptions actually experienced by consumers in the market. This study aims to analyze, describe, and deeply understand the marketing strategy and operational management of the D Kopi Paste MSME in Padang City, from both the internal perspective of the owner and the external perspective of customers, in order to assess the level of synchronization between the two. The study employs a descriptive qualitative approach using semi-structured interviews with one business owner and three customers of D Kopi Paste, located in front of the Al Minangkabawi Mosque, Padang City. Data were analyzed through thematic analysis involving data reduction, data display, and conclusion drawing, strengthened by source triangulation between the owner's and customers' responses. The findings show that D Kopi Paste's marketing strategy relies on digital promotion through social media (Instagram and TikTok) combined with word-of-mouth strategy, as well as product differentiation based on premium quality at an affordable price. Operationally, the owner emphasizes the selection of quality raw material suppliers and fast, friendly service as competitive advantages amid intense competition from mobile coffee vendors, primarily through price adjustment strategies. Findings from the three customers show a high degree of conformity between the owner's internal claims and the actual experiences felt, particularly regarding premium taste, affordable price, and fast service, leading all customer informants to express willingness to repurchase and recommend D Kopi Paste to others. However, areas not yet strategically articulated by the owner were also identified, namely formal customer loyalty management and diversification of promotional channels beyond social media. The novelty of this research lies in its use of a two-way synchronization analysis framework (owner-perceived strategy versus customer-perceived experience) at the micro street-vendor MSME level, which has rarely been explicitly examined in MSME marketing literature in West Sumatra. This study offers practical contributions for similar MSME actors in designing evidence-based marketing strategies and theoretical contributions to the development of synchronization studies in MSME marketing rooted in Minangkabau local wisdom.
Perancangan Website UMKM Kafton Caffeine Space Menggunakan Platform Strikingly Syafitri Anelia; Dhina Regina Putri; Zhafirah Fadhilah; Novadilastri .; Sularno .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Kafton Caffeine Space is a Micro, Small, and Medium Enterprise (MSME) operating in the food and beverage (F&B) sector located in Batusangkar, Tanah Datar Regency, West Sumatra. One of the main challenges faced by this business is the absence of an official website as a medium for promotion and information dissemination, resulting in marketing activities being limited to social media platforms. This study aims to design and implement a website as a digital promotional medium for Kafton Caffeine Space using the Strikingly platform. This research was conducted as part of the implementation of Project Based Learning (PBL) in the Multimedia course of the Business Administration Study Program, Department of Business Administration, Politeknik Negeri Padang. The research employed a qualitative approach through observation and direct interviews with the business owner to identify content requirements, brand identity, target market, and promotional challenges faced by the business. The website was developed using the drag-and-drop features provided by Strikingly, allowing the development process to be carried out without requiring advanced programming skills. The results indicate that the developed website is capable of presenting business profile information, product menus, galleries, business location, and contact details in a more structured and accessible manner for customers. The website is expected to improve business visibility, expand promotional reach, and facilitate customer access to information regarding the products and services offered by Kafton Caffeine Space.
Pemanfataan Website Sebagai Media Promosi Wisata Religi Nagari Sirukam Dira Rahmadani; Nazwa Aurellia Putri; Zola Permata Sari; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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The rapid development of information technology has encouraged the use of digital media as an effective promotional tool in the tourism sector, including religious tourism destinations. Religious Tourism in Nagari Sirukam, Solok Regency, is a destination with significant historical and cultural value, particularly through the presence of the Tomb of Syech Junjungan Sati and the Modern Surau. However, the limited use of digital promotional media has resulted in the destination receiving relatively low public recognition. This study aims to design a website as a digital promotional medium to introduce the tourism potential of Religious Tourism in Nagari Sirukam to both local communities and prospective visitors. The study employed a descriptive qualitative method using a Project-Based Learning (PBL) approach. Data were collected through direct observation, interviews with tourism managers and community leaders, and documentation from various official sources. The website was developed using the Site123 platform and provides information on the history of Syech Junjungan Sati, tourist attractions, photo galleries, visitor information, and management contact details. The results indicate that the designed website serves as an accessible and informative digital promotional medium that supports the enhancement of the destination’s image and attractiveness. The website is expected to expand promotional outreach, increase tourist visits, and contribute to the preservation of the historical and cultural values of Religious Tourism in Nagari Sirukam.
Perancangan Website Sebagai Media Promosi Digital Pada UMKM Ladu Arai Pinang One Ulfa Ramadhani; Rizka Apriani Putri; Nacwa Tipani HN; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Advancements in information technology have significantly impacted various business sectors, including Micro, Small, and Medium Enterprises (MSMEs). One way technology can support MSME growth is through the use of websites for digital promotion and marketing. This article describes the website design process for the MSME "Ladu/Arai Pinang One," conducted as part of a Project-Based Learning (PBL) initiative within the Business Administration Study Program at Padang State Polytechnic. A descriptive method was employed, utilizing a Project-Based Learning approach that involved observation, interviews, and documentation regarding the MSME's operations. The results indicate that prior to the website's creation, product promotion was limited to simple methods such as WhatsApp and word-of-mouth resulting in a restricted market reach. The designed website serves as a platform for sharing business profiles, product details, and ordering information, while also enhancing the MSME's professional image. Furthermore, the website is expected to expand market reach, boost consumer trust, and assist the MSME in adapting to digital technology trends. Implementing a website for promotion represents a strategic step toward digital transformation, thereby strengthening the business's competitiveness in the digital era.
Perancangan Website Interaktif dengan Pendekatan Visual Branding untuk Meningkatkan Citra Luthfia House Cake Aulia Rahma Dira Nasution; Dea Ramadhani; Qistina Alia Athira; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving economic growth through product innovation and the utilization of digital technology. This report aims to describe the profile, history, and products and services offered by Luthfia House Cake, an MSME operating in the Food and Beverage (F&B) sector in Padang City. The study employed a descriptive qualitative method by collecting data through observation and documentation. The findings indicate that Luthfia House Cake was established in 2022 and implements a pre-order system to maintain product quality and production efficiency. Its main products are customized birthday cakes designed according to customers’ preferences and requirements. In its marketing activities, the business utilizes social media, particularly Instagram and WhatsApp Business, as platforms for promotion and communication with customers. This strategy has helped increase customer trust, expand market reach, and foster customer loyalty. Although the business still faces challenges in maintaining consistent digital promotional content, Luthfia House Cake continues to develop product innovations, improve service quality, and strengthen its brand identity. Therefore, Luthfia House Cake demonstrates that the implementation of digital marketing strategies, high product quality, and excellent customer service are essential factors in supporting the growth and competitiveness of MSMEs in the digital era.
Perancangan Website Dalam Mendukung Digitalisasi Penjualan Pada Umkm Hallo Kopi Annisa Amanda; Nurul Iffah; Sonia Aisyah Efendi; Novadilastri .; Sularno .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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The advancement of information technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to shift from conventional sales models to digital platforms. Hallo Kopi, a culinary MSME in Batusangkar City, West Sumatra, which operates a physical outlet (coffee shop) as well as a mobile unit using an electric bicycle cart, requires an integrated website design as a digital sales medium. This study aims to design a website that supports the sales digitalization process of Hallo Kopi, identify website features and functions needed to support transactions, and analyze its potential impact on business sales performance. The research employed a descriptive qualitative approach through a case study, with data collection techniques including system requirements observation, owner interviews, and documentation. The results yield a website design for Hallo Kopi that functions as a digital product catalog as well as an online ordering medium, extending market reach for both the physical outlet and mobile cart operations. This sales digitalization design is directed to improve consumer access, accelerate transaction processes, and strengthen digital brand identity. This research is expected to serve as a reference in modeling and implementing website-based sales digitalization for similar MSMEs.
Peran Website Hasil Program Pengabdian Mahasiswa dalam Meningkatkan Akses Informasi UMKM Batik Butupaku Aulia Syafitri; Trisna Septiani; Hadizatul Habibny; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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The development of information technology encourages Micro, Small, and Medium Enterprises (MSMEs) to utilize digital media as a means of information and promotion. This study analyzes the role of student-generated Project Based Learning (PBL) websites as digital information and promotion media for Batik Butupaku MSME in Padang Panjang City. The research method uses descriptive qualitative with data collection techniques including observation, interviews, and documentation. The results show that before the website existed, information dissemination about Batik Butupaku MSME was limited to social media and direct communication, resulting in unintegrated information. Website implementation provides convenience for consumers to obtain information about business profile, products, services, contact, and ordering processes more systematically. The website plays a role in enhancing digital promotion by increasing MSME visibility through search engines, expanding market reach from various regions, strengthening business image and professionalism, supporting product branding as Padang Panjang specialty batik, and supporting MSME digital transformation. Thus, student-generated Project Based Learning websites can serve as effective information and promotion media for Batik Butupaku MSME.
Pengembangan Website Promosi Digital UMKM SABANA Kebab & Burger Athari Mahdafikia; Zico Phalestine; Rahmat Hidayat; Novadilastri .; Sularno .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of information technology has driven the utilize of digital media as an effective promotional tool across various business sectors, including Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. SABANA Kebab & Burger, located in Pasar Kuliner Padang Panjang, is a potential fast-food culinary business. However, constraints in digital marketing implementation have caused its promotional outreach to remain traditional and geographically restricted. This study aims to design a business website as a digital promotional medium to extensively present the profile and products of SABANA Kebab & Burger, thereby improving business visibility and competitive edge. This research applied a descriptive qualitative method integrated with a Project-Based Learning (PBL) approach. Data collection techniques involved direct field observation, semi-structured interviews with the business owner, Mr. Imam Suhada, and visual documentation. The website was developed using the Strikingly web-builder platform by structuring essential pages including the homepage, product catalogs, company profile, operational location, and ordering contacts. The research output indicates that the designed website has been fully published and operates as an accessible digital information center. The existence of this website is expected to expand market outreach, build a professional business image, and accelerate sustainable sales growth for the culinary MSME
Co-Authors Aisyah Salsabila Amir Rabbani Awwab Annisa Amanda Athari Mahdafikia Aulia Rahma Dira Nasution Aulia Syafitri Dea Ramadhani Dhina Regina Putri Dira Rahmadani Hadizatul Habibny Jelita Amelia Nacwa Tipani HN Nazwa Aurellia Putri Novadilastri . Nurul Iffah Qistina Alia Athira Rahmat Hidayat Rizka Apriani Putri Sonia Aisyah Efendi Syafitri Anelia Trisna Septiani Ulfa Ramadhani Zhafirah Fadhilah Zico Phalestine Zola Permata Sari