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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Enzialita Adrin Faiqah
Politeknik Negeri Padang
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan Media Promosi Digital Umkm Gaya Ampera Melalui Perancangan Website Berbasis Site 123 Enzialita Adrin Faiqah; Nafizhsa Aqshonia Anelka; Aisyah Putri; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Small and medium enterprises (SMEs) in the culinary sector commonly face limitations in promotional reach due to reliance on conventional word-of-mouth marketing. Gaya Ampera, a traditional Minangkabau culinary SME established in Padang in 2021, had not previously utilized any digital promotional medium. This community service activity aimed to develop a promotional website using the SITE123 platform to strengthen Gaya Ampera's digital branding and market accessibility. The method comprised field observation, a structured interview with the business owner, needs analysis, website design and development, and implementation evaluation. The resulting website features pages for Home, About, Favorite Menu, reasons to choose Gaya Ampera, a complete menu catalogue, catering services, call to action, contact information, location map, and a contact form. The website contributes to a more professional business image, broader promotional reach beyond the physical location, and easier customer access to product and service information. This confirms that website-based digital media represents an effective and accessible promotional solution for culinary SMEs.
Co-Authors Aisyah Putri Nafizhsa Aqshonia Anelka Sularno Sularno Zulfitri Yani