Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Humaniora Al-Kharaj: Journal of Islamic Economic and Business
Ni Wayan Giri Adnyani
Politeknik Pariwisata Bali
Humanities Economics, Econometrics & Finance Social Sciences

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Women in Tourism: Comparitive Findings and Policy Recommendations from Bali and Jakarta Ni Made Ary Widiastini; Ni Wayan Giri Adnyani; Ni Luh Putu Agustini Karta; Dini Anggraeni Sirad; Putu Indah Rahmawati
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i3.106725

Abstract

Women play a significant role in the tourism industry in Bali and Jakarta. Disparities persist in access, leadership, and wages despite their high involvement in hotels, MICE, the creative economy, and micro-enterprises. This study aims to compare the roles of women in Bali and Jakarta, identify factors influencing their involvement, and assess adaptation strategies to work and domestic demands. The study employed mixed methods. Quantitative data were obtained through surveys of hotel managers in Bali and Jakarta. Qualitative data were collected through in-depth interviews with hotel managers and observations of operational activities. Women in Bali are more dominant in the creative economy sector, with strong local community support. Women in Jakarta are more likely to work in the formal sector, with broader access to training but still face barriers to promotion to managerial positions. Wage inequality persists in both regions. Women embrace flexible working hours, family support, and business diversification to maintain economic stability. These findings underscore the need for gender-friendly tourism policies, expanded access to professional training, provision of childcare services, and increased women's involvement in tourism decision-making. This study contributes to gender and tourism studies by integrating social capital and economic resilience perspectives in a cross-context urban-cultural comparison.
Servicescape and Service Quality for E-WOM Through Memorable Experiences: A Case Of Suriwathi Hotel Restaurant I Made Andika Pramudya Utama Winada; I Ketut Surata; Ni Wayan Giri Adnyani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8048

Abstract

This study examines the influence of service quality and servicescape on electronic word of mouth (E-WOM) through memorable customer experience at Suriwathi Hotels and Villas Legian restaurant. Using a quantitative approach with SEM-PLS, the sample consisted of 230 tourist respondents. The findings show that service quality and servicescape significantly affect memorable customer experience and E-WOM, both directly and indirectly. Memorable customer experience plays a mediating role, confirmed by the Sobel Test, while CFA results validate the construct’s reliability. The study highlights the role of memory clarity and long-term recall in shaping positive digital communication. Theoretically, it strengthens SOR theory in hospitality, and practically, it offers strategic insights for optimizing service quality and servicescape to enhance E-WOM as a promotional tool in Suriwathi Hotel Restaurant.
Co-Authors Dini Anggraeni Sirad I Ketut Surata I Made Andika Pramudya Utama Winada Ni Luh Putu Agustini Karta Ni Made Ary Widiastini Putu Indah Rahmawati