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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Kajian Bali Jurnal SOLMA Jurnal Kewirausahaan dan Bisnis International Journal of Community Service Learning International Journal of Social Science and Business Journal of Humanities and Social Studies Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel International Journal of Environmental, Sustainability, and Social Science Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Synergy and Society Service Journal Research of Management Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Jurnal Karya Abdi Masyarakat International Journal of Community Service (IJCS) Journal Research of Social Science, Economics, and Management Journal of Business on Hospitality and Tourism Edukasi BJHTCR Open Access DRIVERset

Ni Luh Putu Agustini Karta

Universitas Triatma Mulya

Author-ID : 554484

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STRATEGI KOMUNIKASI PEMASARAN EKOWISATA PADA DESTINASI WISATA DOLPHIN HUNTING LOVINA Ni Luh Putu Agustini Karta; I Ketut Putra Suarthana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 8 Nomor 1 Tahun 2014
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.947 KB)

The purpose of this research is to find the right marketing communications strategy for Ecotourism’s Destinations, (Dolphin Hunting Lovina), to be sustainable. Design methodology used is a marketing communication approach by adopting the concept of basic elements of the theory of marketing communication, the shift towards integrated marketing approach marketing communications, and public organizational challenges in creating brand awareness. Qualitative research and in-depth interviews carried out to some competent resource. The findings generated that image creation and brand awareness of Dolphin Hunting Lovina is determined by the organization’s marketing communications and internal audiences

The Roles and Contributions of Stakeholders in Villages Tourism Brand Management in Bali and India Ni Luh Putu Agustini Karta; Ida Ketut Kusumawijaya; Victor Babu Kappola
Jurnal Kajian Bali (Journal of Bali Studies) Vol 10 No 1 (2020): BALI DIASPORA
Publisher : Pusat Kajian Bali Universitas Udayana

The purpose of this study is to analyze the stakeholder’s roles and contributions in brand management of village tourisms in Bali and India. A descriptive qualitative research conducted in village tourisms in Bali, Indonesia with village tourisms in Andra Pradesh, India. In-depth interviews and discussions were conducted with twenty key informants involved in the management of the respective village tourisms. The findings are the stakeholders play an essential role in branding village tourisms to be able to build a good image of the destination. All activities offered in village tourisms indirectly become the brand of the village. This brand is expected to increase tourist visits, strengthen the image and keep the village tourisms sustainable. The brand of village tourisms is an important thing to be considered by visitors in selecting the destination, so every stakeholder must contribute to create good brand image.Keywords: roles, stakeholder, branding, village tourisms, image

The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; I Ketut Sutapa; Erna Wiles
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.

Peluang Kerja Perempuan Lulusan Sekolah Menengah Kejuruan Perhotelan di Bali Ni Made Ary Widiastini; Made Aristia Prayudi; Gede Wirata; Nyoman Dini Andiani; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol 9 No 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Pusat Kajian Bali Universitas Udayana

This study aims to find out how job opportunities for female graduates of vocational schools to be accepted as employees in hotels. Research data were collected through questionnaires using Google forms using probability sampling techniques and interviews with the Tremblay method for selected Human Resources (HR) Departments. Sample analysis shows that 45% of SMK graduates are accepted as day laborers; 28.30% are contract employees; 18.30% are permanent employees. Especially for Vocational female graduates 27.22% have an opportunities to work in housekeeping, 21.30% in the front office, 21.30% in food and beverage production, 24.86% in food and beverage service and other departments both as technicians and administration as much as 5.40%. Specifically for the admin position, graduates must have hotel operations administration skills, but vocational graduates are still lacking in mastering the system. This article argues that hotels open themselves to accept vocational school graduates including women, and to be able to become permanent employees, graduates must have adequate skills. Keywords: job opportunity, women graduate, hotel vocational school, Bali.

PELATIHAN PEMBUATAN CENDERAMATA SEBAGAI PRODUK WISATA BAGI MASYARAKAT PEDAGANG ACUNG DI DESA BATUR TENGAH Ni Made Ary Widiastini; Nyoman Dini Andiani; Ni Luh Putu Agustini Karta
Jurnal Kewirausahaan dan Bisnis Vol 21, No 11 (2017): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v21i11.20838

The purpose of this devotion is to train some of people in BaturTengah Village who work as merchants to make tourism productsindependently. During this tourism products are sold in the KintamaniTourism Area such as clothing, sculpture or knick knacks such as keychains are supplied from other places, both other areas that are still in theprovince of Bali and outside Bali. The phenomenon is actually not goodfor the sustainability of the efforts that are cultivated by some people inthe village of Batur Tengah. In addition to creating dependency, they arealso used by suppliers as marketers to sell their products as well asunderstand the needs of tourists who visit Bali, especially to Kintamanitourism area. Based on this phenomenon, then on this occasion, thedevotion done by trained on some souvenir vendor to create a souvenirmerchandise products independently, such as key chains and hangers thatcan be installed in the car. It is expected that through this training whichheld on in open space so that tourists can see it, then interested to buy, caninfluence the people of Batur Tengah Village who work as souvenirvendor to create tourism product independently that the result can be feltbetter economically.Key Words: Devotion, Create, Souvenir, Tourism Product

PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN WISATAWAN YANG MENGINAP DI SIESTA LEGIAN HOTEL (Studi Pada Wisatawan yang Menginap di Siesta Legian Hotel) Komang Sintia Meliani; Ni Luh Putu Agustini K.
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

The purpose of this study was to analyze the effect partially and simultaneously between the marketing mix consisting of product, price, place, promotion, process, people, physical evidence variables towards the satisfaction of tourists who stayed at Siesta Legian Hotel. The analysis used is multiple linear regression and beta coefficients. The sample in this study were tourists who stayed at Siesta Legian Hotel, which amounted to 102 people. The sampling technique used was purposive sampling and quantitative analysis. Based on the results of data analysis, it can be seen that the partial effect of the product on tourist satisfaction is 42.3%, the price is 52.4%, the distribution channel is 53.8%, promotion is 43.8%, the process is 41.8%, people are 65.8% and the dominant variable is physical evidence with a value of 44.2% which indicates that the placement of rooms and and the atmosphere of the lobby has the value of the dominant variable. The coefficient of determination results or R2 shows the number 0.775, which means that as many as 77.5% of the marketing mix variables affect the satisfaction of tourists who stay at the Siesta Legian Hotel, while as many as 22.5% of tourist satisfaction staying at Siesta Legian Hotel is influenced by other variables. The conclusion of this study is that the marketing mix has a significant effect on the satisfaction of tourists who stay at Siesta Legian Hotel. The implications of this study are to provide benefits for hotels to pay more attention to the marketing mix used to increase the satisfaction of tourists who stay at Siesta Legian Hotel.

PENGARUH IKLAN, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ALAT KESEHATAN (ORTOPEDI) PT. ADISKA SARANA MEDIKA DI DENPASAR I Putu Eka Kurniadi; Ni Luh Putu Agustini Karta
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the effect of advertising, brand image and service quality n purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Medika. The sample analysis technique used purposive sampling method, where the sample is a customer of PT. Adiska Sarana Medika, as many as 80 people. The analysis technique used is to use Multiple Regression Analysis, which has previously been tested for validity, reliability test and classical assumption test. The results of the analysis show that 1) Advertising has a positive and significant effect on the decision to purchase medical devices (orthopedics) at PT. Adiska Sarana Media. 2) Brand image has a positive and significant effect on purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Media; 3) Service quality has a positive and significant effect on purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Media; and 4) Advertising, brand image and< service quality have a positive and significant effect on purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Media. The implication in this research is that PT. Adiska Sarana Media needs to improve advertising, brand >image and service quality in an effort to improve purchasing decisions.

Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination I Ketut Sutapa; Ni Luh Putu Agustini Karta; Ni Made Christine Dwiyanti; Ni Made Manik Prasanthi Bendesa
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44268

During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This research is qualitative. Data and information are collected from stakeholders who are the primary sources. The informants were ten people in Petak village and 16 in Cepaka village. Focus group discussions (FGDs) were conducted in two villages, and in-depth interviews were conducted with all key informants using structured interview guidelines. The data analysis technique used is descriptive qualitative analysis. The findings of this study are spontaneous and induced community involvement in packaging the potential for village tourism and spiritual nature to provide economic, social, and environmental benefits. Developing tourist destinations that consider social, economic, and environmental values has a balanced impact on society and business and ensures sustainability. Touches digital marketing creativity in packaging, improves product display quality, and accelerates information dissemination with unlimited coverage. The packaging of the Cepaka tourism village and the Petak spiritual nature tourism through synergy and collaboration with MSMEs and stakeholders enhances the destination's image.

Brand Equity, Cultural Transformation and Changes in Shopping Behavior of Working Women in Bali Karta, Ni Luh Putu Agustini; Widiastini, Ni Made Ary; Irwanti, Ni Ketut Dewi
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.450

Brand equity is an important topic of discussion among working women as a form of self-existence. The purpose of this study was to analyze brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali. A survey was conducted of 150 female workers in Bali regarding the context of understanding brand equity and their involvement in various cultural and religious activities in Bali. The findings of this study are: brand equity affects the consumptive behavior of working women in Bali. Cultural transformation in Bali influences the consumptive behavior of working women in Bali in complex ways. Brand perception as the only factor to be considered in shopping, or in cultural and religious activities in Bali; tends to give rise to new patterns of hedonistic behavior, which are not only among the class, but also among ordinary people. Overall, this study shows that brand equity and cultural transformation can influence the consumptive behavior of working women in Bali. This study can also be a reference for related parties to increase brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali.

Designing Storynomics Agritourism at Batungsel Village, Tabanan Regency, Bali Jayantini, I Gusti Agung Sri Rwa; Martiningsih, Ni Gusti Agung Gde Eka; Wiratama, I Gusti Ngurah Made; Karta, Ni Luh Putu Agustini
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.980

Storynomics tourism is about packaging the beautiful charm of a tourist destination in an interesting story, so that it becomes an attraction for foreign tourists visiting places of interests in Indonesia. Every tourist destination in Indonesia has its own uniqueness and this can be packaged in the form of storynomics tourism which can promote tourism and the creative economy in Indonesia. The training and consultation of designing agritourism attraction programs with storynomics values reported in this paper aimed at preparing tourism programs, i.e. branding for Kampung Kopi Camp (KKC) and Yeh Nu Garden (YNG), two interesting tourist attractions at Batungsel village, Pupuan subdistrict, Tabanan regency, Bali province. Designing storynomics agritourism at Batungsel Village, Tabanan Regency, Bali was realized through several stages, namely (1) compiling tour packages connecting one place to another with the close routes, (2) telling the stories about Robusta coffee roasting and its local wisdom, and (3) developing agritourism high quality fruits at Batungsel village. All of these steps were applied in accordance with the main focus of the Community Empowerment Program designed to develop agritourism at the rural area of Bali.

Co-Authors Anak Agung Ketut Sriasih Anak Agung Putu Agung Suryawan Wiranatha Dewi Irwanti, Ni Ketut Dini Anggraeni Sirad DWIYANTI, NI MADE CHRISTINE Erna Wiles Erna Wiles Gede Wirata I Gede Yoby Negara, I Gede Yoby I Ketut Putra Suarthana I Ketut Sida Arsa, I Ketut Sida I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Mertanadi I Made Sukarsa I Nyoman Gde Prananta Bendesa I Putu Eka Kurniadi Ida Ketut Kusumawijaya Isyoratullatifah, Isyoratullatifah Jimmy Harry Putu Suarthana Jong, Mark De Kadek Sitha Ananda Laura Pratiwi Karunavani Sarukunaselan Komang Sintia Meliani Made Aristia Prayudi Made Christin Dwitrayani Marques, Aíres Inácio Natarimbawa, I Wayan Ni Gst. Ag. Gde Eka Martiningsih Ni Ketut Dewi Irwanti Ni Luh Komang Julyanti Paramita Sari Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Hartini Ni Made Manik Prasanthi Bendesa Ni Wayan Mekarini Nyoman Dini Andiani Pratiwi, Kadek Sitha Ananda Laura Rani Kusumo Wardani Sari, Ni Luh Komang Julyanti Paramita Sri Rwa Jayantini, I Gusti Agung Utama, I Putu Eka Bagi Victor Babu Kappola Wardani, Rani Kusumo Widi Hardini Wiles, Erna Zulaini Wiratama, I Gusti Ngurah Made Zelamewani, Ni Kadek Resy

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