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All Journal Jurnal Multidisiplin Sahombu
Iffah Robiatul Muflika
Master of Management Study Program, Postgraduate, Lamongan Islamic University
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Effect of E-Recruitment And E-Selection on Interest in Applying For Jobs at the Central Statistics Agency of Lamongan Regency in the 2024 Statistics Partner Program (Case study of generation Z of Lamongan regency) Iffah Robiatul Muflika; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

This study aims to determine promotion, price perception, and product diversity, to partial, simultaneous, and most dominant purchase decisions. The research method used is causal associative with a quantitative approach. The results of the study showed that promotion did not have a significant effect. Meanwhile, price perception, and product diversity have a positive and significant effect on purchasing decisions. Promotions, price perceptions, and product diversity simultaneously have a positive and significant effect on purchasing decisions. The price perception variable has the most dominant influence.
Co-Authors Nurul Badriyah Titin Titin