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All Journal Media Riset Bisnis Ekonomi Sains dan Terapan Indonesian Journal of Innovation Multidisipliner Research
Rika Lisnawati
Politeknik Negeri Jakarta
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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KUALITAS LAYANAN AI TOOLS DAN RELIGIUSITAS: DAMPAK TERHADAP NIAT PEMBELIAN ONLINE SHOPPING PADA KONSUMEN MUSLIM Inas Afifah Zahra; Rika Lisnawati; Sandhika Cipta Bidhari
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1053

Abstract

This study examines the impact of AI Tools service quality, represented by response accuracy, consistency, and technology quality, on online shopping purchase intention among Muslim consumers, with religiosity serving as a moderating variable. The increasing adoption of artificial intelligence in e-commerce has enhanced customer service and shopping experiences; however, limited research has explored its effectiveness in influencing purchase intention among Muslim consumers. This study employed a quantitative approach using a survey of 100 Muslim consumers in the Greater Jakarta area (Jabodetabek), Indonesia. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that response accuracy has a positive and significant effect on purchase intention, while consistency and technology quality do not significantly influence purchase intention. Furthermore, religiosity does not moderate the relationships between response accuracy, consistency, technology quality, and purchase intention. These findings suggest that Muslim consumers place greater emphasis on the accuracy and relevance of information provided by AI Tools than on technological sophistication or personal religiosity when making online purchasing decisions.Keywords: AI Tools Service Quality, Muslim Consumers, Online Shopping, Purchase Intention, Religiosity
Pengaruh Kepercayaan, Persepsi Manfaat, Dan Persepsi Kemudahan Terhadap Keputusan Penggunaan Tabungan Emas Digital Aplikasi Tring Iis Wulanda; Rika Lisnawati
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1681

Abstract

Penelitian ini dilatarbelakangi oleh adanya kesenjangan antara tingkat kesadaran dan minat nasabah terhadap layanan tabungan emas digital yang tergolong tinggi dengan tingkat keputusan penggunaan aktual yang masih relatif rendah. Tujuan untuk menganalisis pengaruh kepercayaan, persepsi manfaat, dan persepsi kemudahan terhadap keputusan penggunaan tabungan emas digital melalui aplikasi TRING Pegadaian Syariah pada nasabah di wilayah Jabodetabek.  Pendekatan yang digunakan adalah kuantitatif, data primer diperoleh melalui penyebaran kuesioner secara daring kepada 100 responden, dengan kriteria nasabah yang pernah menggunakan aplikasi Pegadaian Syariah Digital dan berdomisili di wilayah Jabodetabek. Analisis data dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa persepsi manfaat berpengaruh positif dan signifikan terhadap keputusan penggunaan, dengan kontribusi pengaruh paling dominan dibandingkan variabel lain. Sebaliknya, variabel kepercayaan dan persepsi kemudahan tidak menunjukkan pengaruh yang signifikan secara parsial. Temuan ini mengindikasikan bahwa manfaat fungsional yang dirasakan nasabah menjadi faktor kunci dalam mendorong adopsi layanan tabungan emas digital, sehingga Pegadaian Syariah perlu terus mengoptimalkan nilai manfaat aplikasi TRING guna meningkatkan keputusan penggunaan nasabah secara berkelanjutan.
Co-Authors Iis Wulanda Inas Afifah Zahra Sandhika Cipta Bidhari