Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Media Riset Bisnis Ekonomi Sains dan Terapan Indonesian Journal of Innovation Multidisipliner Research
Inas Afifah Zahra
Politeknik Negeri Jakarta
Religion Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
KUALITAS LAYANAN AI TOOLS DAN RELIGIUSITAS: DAMPAK TERHADAP NIAT PEMBELIAN ONLINE SHOPPING PADA KONSUMEN MUSLIM Inas Afifah Zahra; Rika Lisnawati; Sandhika Cipta Bidhari
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1053

Abstract

This study examines the impact of AI Tools service quality, represented by response accuracy, consistency, and technology quality, on online shopping purchase intention among Muslim consumers, with religiosity serving as a moderating variable. The increasing adoption of artificial intelligence in e-commerce has enhanced customer service and shopping experiences; however, limited research has explored its effectiveness in influencing purchase intention among Muslim consumers. This study employed a quantitative approach using a survey of 100 Muslim consumers in the Greater Jakarta area (Jabodetabek), Indonesia. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that response accuracy has a positive and significant effect on purchase intention, while consistency and technology quality do not significantly influence purchase intention. Furthermore, religiosity does not moderate the relationships between response accuracy, consistency, technology quality, and purchase intention. These findings suggest that Muslim consumers place greater emphasis on the accuracy and relevance of information provided by AI Tools than on technological sophistication or personal religiosity when making online purchasing decisions.Keywords: AI Tools Service Quality, Muslim Consumers, Online Shopping, Purchase Intention, Religiosity
Developing Islamic Economic and Finance Literacy among Insurance Brokers Dede Abdul Fatah; Inas Afifah Zahra; Bambang Waluyo; Khalda Abidaturrahman; Wanda Mutia; Arka Balacosa Argyyndra
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thame.v4i2.748

Abstract

Islamic economics and finance are experiencing rapid global growth; however, literacy within Indonesia’s insurance brokerage sector remains low, necessitating empowerment initiatives to enhance understanding and compliance with Sharia principles. This community empowerment initiative aims to improve Islamic economic and financial literacy among insurance brokers by introducing the principles of Sharia contracts and examining the potentials and challenges of the Islamic insurance brokerage industry. The workshop was held on July 4, 2025, at PT. Perisai Bhakti Raharjo involved 29 participants and employed a participatory approach combining interactive lectures, case discussions, and group-based problem-solving sessions. The outcomes significantly improved participants’ understanding of Sharia financial concepts. The majority could differentiate between conventional and Islamic insurance, comprehend the role of Islamic insurance brokers, and recognize the application of Sharia contracts in financial transactions. These findings indicate that community-based, participatory learning effectively enhances Sharia financial literacy and professional competence, particularly in underexplored sectors such as insurance brokerage. This workshop is a practical reference and a replicable model for similar initiatives to increase Sharia compliance awareness within Indonesia’s financial sector. In conclusion, the Islamic Economic and Finance Literacy Workshop for Insurance Brokers improved participants’ understanding of the challenges and opportunities within the Islamic insurance industry, the foundational Islamic legal principles, and the application of Sharia-compliant contractual mechanisms.
Pengaruh Sertifikasi Halal dan Halal Lifestyle terhadap Keputusan Pembelian Produk UMKM Kuliner dalam Perspektif Attitude–Behavior Gap Galuh Hanifanissa Sekar Pertiwi; Inas Afifah Zahra
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1746

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sertifikasi Halal dan Halal Lifestyle terhadap Keputusan Pembelian produk UMKM kuliner, serta mendeskripsikan indikasi Attitude-Behavior Gap dalam perilaku konsumen Muslim. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan teknik purposive sampling. Data primer diperoleh melalui kuesioner kepada 120 responden Muslim yang berdomisili di Jabodetabek, berusia minimal 17 tahun, dan pernah membeli produk UMKM kuliner. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda dengan pendekatan Ordinary Least Squares. Hasil penelitian menunjukkan bahwa Sertifikasi Halal tidak berpengaruh signifikan terhadap Keputusan Pembelian dengan koefisien regresi sebesar 0,136 dan nilai signifikansi 0,159. Halal Lifestyle berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,412 dan nilai signifikansi < 0,001. Secara simultan, kedua variabel berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai R² sebesar 0,200. Analisis deskriptif menunjukkan indikasi Attitude-Behavior Gap secara agregat, yang terlihat dari tingginya penilaian responden terhadap pentingnya Sertifikasi Halal, sementara sebagian responden masih pernah membeli produk UMKM kuliner yang belum bersertifikat halal. Kepercayaan kepada penjual merupakan alasan yang paling banyak dipilih. Dengan demikian, Keputusan Pembelian dipengaruhi oleh jaminan halal formal, internalisasi gaya hidup halal, dan pertimbangan situasional.
Pengaruh Halal Awareness dan Halal Transparency terhadap Keputusan Pembelian Konsumen pada Restoran Wingstop di DKI Jakarta Jihan Faiza Aristi; Inas Afifah Zahra
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1751

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh halal awareness dan halal transparency terhadap keputusan pembelian konsumen pada restoran Wingstop di DKI Jakarta. Permasalahan penelitian berpangkal pada rendahnya perhatian konsumen terhadap aspek kehalalan produk pada segmen restoran cepat saji, meskipun Indonesia merupakan salah satu negara dengan potensi pasar halal terbesar di dunia, serta adanya inkonsistensi hasil penelitian terdahulu mengenai pengaruh halal awareness. Metode yang digunakan adalah penelitian kuantitatif deskriptif-asosiatif dengan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4. Sampel sebanyak 160 responden dipilih menggunakan metode purposive sampling dari populasi konsumen Muslim berusia 18–42 tahun di DKI Jakarta. Data dikumpulkan melalui kuesioner berskala Likert 1-4. Hasil penelitian menunjukkan bahwa halal awareness berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,440; T = 2,973; p = 0,003), dan halal transparency berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,447; T = 3,558; p = 0,000). Nilai R-square sebesar 0,655 menunjukkan bahwa kedua variabel dalam model mampu menjelaskan 65,5% variasi keputusan pembelian, dengan relevansi prediktif model yang baik (Q² = 0,406). Disimpulkan bahwa halal awareness dan halal transparency merupakan determinan penting dalam membentuk keputusan pembelian konsumen Muslim terhadap produk makanan halal pada restoran cepat saji.
Co-Authors Arka Balacosa Argyyndra Bambang Waluyo Dede Abdul Fatah Galuh Hanifanissa Sekar Pertiwi Jihan Faiza Aristi Khalda Abidaturrahman Rika Lisnawati Sandhika Cipta Bidhari Wanda Mutia