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All Journal Jurnal Riset dan Transformasi Pendidikan Jurnal Inovasi Ekonomi, Manajemen, dan Pendidikan Masyarakat
Tien Karyanti
Universitas Ciputra

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TRANSFORMASI VIRTUAL OFFICE: ANALISIS KESIAPAN SISWA JURUSAN MANAJEMEN PERKANTORAN DAN LAYANAN BISNIS DALAM MENGHADAPI BUDAYA KERJA REMOTE Tien Karyanti; Yayan Diansyah
Jurnal Riset dan Transformasi Pendidikan Vol. 1 No. 2 (2026): Jurnal Riset dan Transformasi Pendidikan
Publisher : PT. IHLAS (Ilmu Adalah Segalanya) - BICARA CENTRE

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The transformation of conventional office systems into virtual office environments has created new competency demands for vocational school graduates, particularly students of Office Management. This study aimed to analyze the readiness of students of SMKS Teknologi, Office Management Department, in facing remote work culture through the implementation of virtual office simulation learning. The study employed a quantitative approach with a quasi-experimental design using a nonequivalent control group design involving grade XII students divided into an experimental group and a control group. Data were collected through a readiness questionnaire covering digital literacy, online communication, time management, work discipline, collaboration skills, and technological adaptability. The results showed that the average pretest score of the experimental group was 64.28, which increased to 84.67 in the posttest, indicating an improvement of 20.39 points or 31.72%. Meanwhile, the control group increased from an average score of 63.91 to 71.35, with a gain of 7.44 points or 11.64%. Statistical testing revealed a significant difference between the two groups (p < 0.05), indicating that virtual office simulation learning had a positive effect on students’ readiness to face remote work culture. The most improved aspects included digital communication, collaboration competence, and adaptation to work technology. Therefore, integrating virtual office-based learning into vocational curricula is recommended to enhance graduate competitiveness in the digital workplace era.
Pengaruh Digital Marketing (Live Streaming Tiktok) Terhadap Repurchase Intention Melalui Customer Engagement Tien Karyanti
Jurnal Inovasi Ekonomi, Manajemen, dan Pendidikan Masyarakat Vol. 1 No. 1 (2026): Jurnal Inovasi Ekonomi, Manajemen, dan Pendidikan Masyarakat
Publisher : PT.IHLAS (Ilmu Adalah Segalanya) BICARA CENTRE

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The rapid growth of digital platforms has significantly transformed marketing strategies, particularly through live streaming features on social media such as TikTok Live. Digital marketing via live streaming enables businesses to interact with consumers in real time, provide product demonstrations, and build stronger emotional connections that may influence consumer behaviour. This study aims to examine the effect of digital marketing through TikTok Live Streaming on repurchase intention, with customer engagement as a mediating variable in the context of digital transformation. This research employs a quantitative approach using a survey method. Data were collected from consumers who have experience watching or participating in TikTok Live Streaming sessions and have previously made purchases through the platform. The data were analysed using statistical techniques to test the relationships between digital marketing via TikTok Live Streaming, customer engagement, and repurchase intention. The results indicate that digital marketing through TikTok Live Streaming has a positive and significant effect on customer engagement. Furthermore, customer engagement significantly influences repurchase intention. In addition, TikTok Live Streaming as a form of digital marketing indirectly affects repurchase intention through customer engagement as a mediating variable. These findings suggest that interactive and real-time communication in live streaming marketing plays an important role in strengthening consumer engagement, which ultimately encourages repeat purchase behaviour. This study provides practical implications for businesses and marketers in optimizing TikTok Live Streaming as an effective digital marketing strategy to enhance customer engagement and increase repurchase intention in the digital era.
Co-Authors Yayan Diansyah