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All Journal Journal The Winners
Muhammad Aqib Shafiq
Ghazi University, Pakistan
Social Sciences

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The Effect of Business Mentoring, Digital Capability, and Quality Management Capacity on MSMEs’ Export Performance: The Mediating Role of Export Readiness Intan Maria Lewiayu Vierke; Muhammad Aqib Shafiq
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.15034

Abstract

This research examined the effects of business mentoring, digital capability, and quality management capacity on Micro, Small, and Medium Enterprises’ (MSMEs) export performance, with export readiness serving as a mediating variable. The research was conducted among MSMEs in DKI Jakarta. Using a quantitative explanatory design and Structural Equation Modeling - Partial Least Squares (SEM–PLS) analysis, data were collected from 100 export-oriented MSMEs through an online questionnaire. The results indicate that business mentoring, digital capability, and quality management capacity significantly enhance export readiness, and export readiness significantly improves export performance. However, export readiness does not significantly mediate the relationship between these three internal capabilities and export performance. The novelty of this research lies in its integration of business mentoring, digital capability, and quality management capacity within a single conceptual framework grounded in the Resource-Based View (RBV), Dynamic Capabilities Theory (DCT), and Export Readiness Theory (ERT), while empirically testing the mediating mechanism of export readiness in a metropolitan MSMEs context. The findings highlight that strengthening internal capabilities is essential to building export readiness. However, additional external factors are required to translate that readiness into measurable export performance.
Co-Authors Intan Maria Lewiayu Vierke