Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Social Sciences and Technology for Community Service
Lidya Ayuni Putri
Universitas Lampung
Humanities Computer Science & IT Engineering Languange, Linguistic, Communication & Media Library & Information Science

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Empowering Housewives through Digital Branding on Social Media in Pasaran Island, Bandar Lampung Yuniarti Fihartini; Dwi Asri Siti Ambarwati; Lis Andriani; Lidya Ayuni Putri; Siti Nurul 'ain Hj Zaiton
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1592

Abstract

Pasaran Island in Bandar Lampung City has high local economic potential through home-based small businesses, particularly in the seafood processing sector. However, most business owners have not yet utilized digital technology and social media optimally as tools for promotion and branding. The lack of digital literacy and limited understanding of digital branding strategies are the main challenges. Through this community service program, training and mentoring were provided to housewives as the primary actors of family-based MSMEs to strengthen their digital capacity, particularly in building business image and marketing through social media. This program aims to enhance the competitiveness of local products, expand market reach, and promote women's economic independence in coastal areas. The activities were designed in the form of technical training, digital branding education, practical management of business social media accounts, and evaluation of digital engagement outcomes.
Empowered Housewives Through Affiliate Marketing to Improve Economic Welfare in Purworejo Village Pesawaran Dwi Asri Siti Ambarwati; Yuniarti Fihartini; Kamadie Sumanda Syafis; Lidya Ayuni Putri
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1594

Abstract

The program “Empowered Housewives: Affiliate Marketing to Improve Economic Welfare in Purworejo Village, Negeri Katon District, Pesawaran Regency” aims to empower housewives through the use of digital technology, particularly affiliate marketing, as a means to increase family income. The method applied includes a participatory approach, practical training, and intensive mentoring conducted over six months. The activities followed several stages: preparation, training, hands-on practice, mentoring, and evaluation. Participants received training in creating digital promotional content, managing affiliate accounts, and developing strategies to expand their social media reach. Evaluation results indicated a significant improvement in participants’ understanding of digital marketing and their ability to utilize affiliate platforms to generate additional income. The program not only enhanced the economic capacity of housewives but also established a sustainable digital community in Purworejo Village. Therefore, this initiative contributes to local economic development by promoting women’s empowerment through digital innovation.
Co-Authors Dwi Asri Siti Ambarwati Kamadie Sumanda Syafis Lis Andriani Siti Nurul 'ain Hj Zaiton Yuniarti Fihartini