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All Journal Jurnal Mirai Management Seminar Nasional FISIP Unila Economics and Digital Business Review Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen (JBM) Indonesian Community Journal Journal of Social And Economics Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Jurnal Pemberdayaan Ekonomi International Journal of Business and Applied Economics (IJBAE) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Nusantara Mengabdi Journal of Business Management and Economic Development JEBD Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management journal of social and economic research Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Social Sciences and Technology for Community Service
Yuniarti Fihartini
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PERSEPSI PERILAKU ETIS ONLINE RETAIL PADA KEPERCAYAAN KONSUMEN DAN NIAT PEMBELIAN ONLINE Fihartini, Yuniarti
Seminar Nasional FISIP Unila 2017: PROSIDING SEMINAR FISIP UNILA 2
Publisher : Seminar Nasional FISIP Unila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1624.723 KB)

Abstract

Transaksi elektronik melalui internet memberikan peluang bagi perilaku tidak etis, dimana pelanggaran etika lebih memungkinkan terjadi dalam transaksi elektronik dibandingkan pada transaksi tatap muka. Persepsi konsumen pada perilaku etis online retail secara umum mengacu kepada integritas dan tanggung jawab perusahaan online retail dalam menangani keamanan transaksi, kerahasiaan informasi, berlaku adil, dan jujur yang pada akhirnya akan melindungi konsumennya. Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi perilaku etis online retail terhadap niat konsumen dalam pembelian online baik secara langsung maupun secara tidak langsung melalui kepercayaan konsumen pada situs online yang memediasinya. Pengambilan sampel dilakukan dengan metode non probability sampling menggunakan teknik purposive sampling, terhadap 250 orang responden di Bandar Lampung. Hasil penelitian ini menunjukkan bahwa persepsi perilaku etis online retail berpengaruh secara tidak langsung pada niat pembelian online konsumen, dimana kepercayaan konsumen pada situs online retail sebagai variabel mediasinya. Dengan demikian jika konsumen merasa situs online retail beretika, maka dapat meningkatkan kepercayaan konsumen terhadap situs online retail dan berdampak pada semakin kuatnya niat konsumen untuk melakukan pembelian online Kata Kunci : Online Retail, Persepsi Perilaku Etis, Kepercayaan Konsumen, Niat Pembelian Online
DAMPAK PANDEMI COVID-19 TERHADAP PERILAKU KONSUMSI PARIWISATA: STUDI EMPIRIS PADA WISATAWAN DOMESTIK INDONESIA Lis Andriani; Muji Rahmat Ramelan; Yuniarti Fihartini
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i3.245

Abstract

The Covid-19 pandemic has had an impact on all economic sectors, including the tourism industry and its supporting sectors. The pandemic has changed people's views of travel, behavior in choosing tourist destinations, and determining of the tourism consumption decisions. Meanwhile, the sustainability of the tourism industry highly depends on the flow of tourists and the perception of individual tourists. This study identifies the tourist attitudes regarding hygiene and safety factors,identifies the tourist behavior in consuming of the tourism, and identifies tourism potential both during and after the Covid-19 pandemic. This research was conducted using a survey method through an online questionnaire to 353 respondents. Hypotheses testing was done using descriptive statistical technique which is one sample t-test using SPSS. The results show that all hypotheses in this study can be supported.Travelers consider it very important to implement health protocols during thepandemic. The pandemic has not stopped tourists from taking trips, however the tourists tend to postpone their plans to the destinations with high Covid-19 virus infections. They avoid crowded destinations, prefer culinary tours and outdoor attractions near their residential areas, and avoid group trips. Original nature-based tourism objects (ecotourism, maritime, marine) and agriculture-based (agrotourism) that offer privacy and customization are considered potential to be developed during and after the pandemic. Keywords: Tourist Destinations, Tourism Consumption, Tourist Behaviour, Hygiene and Safety
Pendampingan Pengembangan Pemasaran Digital Pada BUMDes Artha Jaya, Desa Yogyakarta Selatan Lidya Ayuni Putri; Mutiasari Nur Wulan; Yuniarti Fihartini; Dwi Asri Siti Ambarwati; Dorothy RH. Pandjaitan
Jurnal Nusantara Mengabdi Vol. 2 No. 1 (2022): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.23 KB) | DOI: 10.35912/jnm.v2i1.1442

Abstract

Purpose: The purpose of the community service done is to develop the online marketing of building materials stores owned by Artha Jaya Village-Owned Enterprises or commonly known as BUMDes Artha Jaya so that the manager of BUMDes can still increase sales during pandemic through online sales like social media Methodology/approach: The implementation of the activity used a participatory approach through a direct approach by involving BUMDes in carrying out the stages of activities consisting of preparation and implementation. In each of these activities, BUMDes and the service team carried out and compiled digital marketing of social media and e-commerce. Results/findings: The development of digital marketing in BUMDes Artha Jaya only appeared in certain types of digital marketing, namely social media marketing through the Whatsapp application and content marketing, therefore by carrying out digital marketing at BUMDes Artha Jaya accompanied by training on BUMDes administrators could assist BUMDes in promoting  their business. Conclusion: BUMDes should have felt the advantage of existing marketing, because digital marketing is very efficient for businesses. Then, with the development of digital marketing, it would make the business run better.
Pengaruh Persepsi Kemudahan Penggunaan Terhadap Niat Menggunakan Uang Elektronik Shopeepay dengan Sikap Penggunaan Sebagai Variabel Mediasi Di Bandar Lampung Hani Santika; Yuniarti Fihartini; Mudji Rachmat Ramelan
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1781

Abstract

Perkembangan teknologi telah membawa perubahan kebutuhan masyarakat akan alat pembayaran yang dapat memenuhi kecepatan, ketepatan, dan keamanan dalam pembayaran yang terus mengalami perubahan bentuk mulai dari bentuk logam, uang kertas konvensional berupa data yang dapat ditempatkan dalam wadah atau disebut alat pembayaran elektronik. Uang elektronik Shopeepay merupakan salah satu bentuk e-money yang mudah digunakan dan banyak digunakan masyarakat sebagai alat pembayaran untuk memenuhi kebutuhan. Penelitian ini bertujuan untuk mengetahui persepsi kemudahan penggunaan, sikap penggunaan, dan niat menggunakan. Sampel penelitian ini adalah pengguna atau konsumen uang elektronik Shopeepay di Bandar Lampung. Jenis penelitian ini merupakan penelitian kuantitatif. Penelitian ini menggunakan metode purpose sampling dalam menentukan sampel yang berdasarkan beberapa kriteria tertentu. Kuisoner disebarkan secara online melalui geogleform kepada 120 responden. Penelitian ini menggunakan Partial Least Square (PLS) dengan uji koefisien outer model dan inner model. Hasil penelitian menunjukan semua hipotesis diterima, yaitu persepsi kemudahan penggunaan, niat menggunakan, dan sikap penggunakan berpengaruh secara positif dan signifikan pada uang elektronik Shopeepay di Bandar Lampung.
PENGEMBANGAN KETERAMPILAN DAN PENGETAHUAN PENGOLAHAN HASIL PERTANIAN DALAM BENTUK PEMBUATAN OLAHAN NUGGET SAYUR YANG AMAN TERHADAP KESEHATAN Muhammad Dhaffa Adz Zidqy; Qalbina Rifka Indraputri; Aulia Shalsha Saharani; Cahya Nur Imani; Tuti Adawiyah; Vivi Vivi; Yolanda Bintang; Yuniarti Fihartini
BUGUH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 2 (2023): Juni 2023
Publisher : Badan Pelaksana Kuliah Kerja Nyata Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/buguh.v3n2.1518

Abstract

Nugget merupakan makanan siap saji (fast food) yang telah digemari oleh seluruh kalangan masyarakat di Indonesia. Selama ini nugget yang dijual di pasaran berasal dari bahan baku hewani seperti ikan, daging, ayam maupun udang. Pekon Padang Dalom memiliki hasil tani unggulan berupa sayur. Sayur-sayur ini kurang dimanfaatkan dalam proses pengolahan lebih lanjutnya. Oleh sebab itu, kami membantu memberikan inovasi pengolahan sayur berupa nugget sayur. Artikel ini berupaya memberikan gambaran dan penjelasan terkait program kerja pembuatan nugget sayur, meliputi proses, tahapan, hasil, dan manfaatnya. Penulisan artikel ini menggunakan pendekatan kualitatif dengan model deskriptif-eksplanatif. Hasil penelitian pada kegiatan KKN ini yaitu masyarakat dapat menerima pengetahuan baru mengenai olahan hasil pertanian yang aman, sehat, dan bergizi. Selain itu, masyarakat dapat mengembangkan keterampilan dalam berwirausaha untuk meningkatkan perekonomian. Artikel ini berkontribusi dalam keilmuan pertanian yang diwujudkan dalam rangkaian kegiatan yang inovatif dan terbatas pada pelaksanaan KKN Unila Periode 1 2023.
Pengaruh Lokasi Dan Harga Bahan Bangunan Terhadap Keputusan Pembelian Konsumen Pada Toko Bangunan Catur Sakti Muhammad Amar Nuurahdien Aji; Yuniarti Fihartini
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.686

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh lokasi Toko Catur Sakti terhadap keputusan pembelian konsumen dan untuk mengetahui pengaruh harga bahan bangunan Toko Catur Sakti terhadap keputusan pembelian konsumen. Metode penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen Toko Bangunan Catur Sakti serta masyarakat Kota Bandar Lampung yang pernah membeli bahan bangunan di Toko Bangunan Catur Sakti dalam penelitian ini sampel yang digunakan sebanyak 120 sampel. Hasil penelitian menunjukkan bahwa Lokasi berpengaruh positif terhadap Keputusan Pembelian dan Harga berpengaruh positif Terhadap Keputusan Pembelian
Pengaruh Dukungan Selebriti dan Ulasan Pelanggan Terhadap Niat Beli Konsumen pada Marketplace Tokopedia di Bandar Lampung Syifa Hera Assegaf; Yuniarti Fihartini; Mudji Rachmat Ramelan
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.709

Abstract

Tujuan dari penelitian ini yaitu untuk menguji pengaruh yang diberikan oleh variabel dukungan selebriti dan ulasan pelanggan terhadap niat beli konsumen pada Marketplace Tokopedia di Bandar Lampung. Adapun data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan bantuan kuesioner, dan data sekunder yang diperoleh dari literatur, jurnal maupun artikel. Jumlah sampel dalam penelitian ini adalah sebanyak 120 responden. Metode pengambilan sampel menggunakan purposive sampling yaitu teknik untuk menentukan sampel dengan kriteria sesuai yang ditentukan peneliti. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji parsial (uji-t), dan koefesien determinasi (R2). Sedangkan tahap analisa menggunakan analisis regresi linier berganda dengan bantuan aplikasi SPSS 26. Hasil penelitian ini menunjukan bahwa dukungan selebriti dan ulasan pelanggan berpengaruh signifikan terhadap niat beli konsumen.
The Influence of Online Promotion and Product Diversity on Customer Satisfaction with Purchase Decision as an Intervening Variable Denni Febrianto; Yuniarti Fihartini; Nurul Husna
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9186

Abstract

In the bustling fitness industry of Bandar Lampung, Club Verde Fitness Center stands out, utilizing online promotions via Instagram to engage potential and existing customers. This quantitative study aims to assess the impact of these online promotions and product diversity on consumer satisfaction through purchase decisions. With a sample size of 141 respondents who have utilized Club Verde's facilities, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that while online promotions alone didn't significantly affect consumer satisfaction, they did influence purchasing decisions. Additionally, product diversity positively impacted both purchase decisions and consumer satisfaction. These results underscore the importance of a multifaceted marketing approach and varied product offerings in enhancing consumer satisfaction and driving purchase decisions in the fitness industry.
Influence of Easy, Speed and Security of Transactions on Decision to Use BRI EDC Machine in Indonesia Saputra, Rangga Aldiansyah; Fihartini, Yuniarti; Husna, Nurul
Journal of Business Management and Economic Development Том 2 № 03 (2024): September 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i03.978

Abstract

Technological developments that have occurred to date have led to the birth of payment system innovation in economic transactions. The payment system is no longer done in cash but non-cash. Types of non-cash payments in Indonesia such as phone banking, e-wallet and e-money, internet banking, and payment by credit card and debit card or / ATM card. One method of using a debit card is an EDC machine. Many banks have made EDC machine innovations, one of which is a merchant-specific EDC machine by BRI. The purpose of this study is to determine the influence of the variables of ease of use, transaction speed, and transaction security on the decision to use the EDC machine of BRI merchants in Indonesia. The data used in this study are primary data obtained from the results of respondents' answers collected with the help of questionnaires. The number of samples in this study was 140 respondents. The sample collection method uses purposive sampling, which is a technique used to determine samples with criteria determined by the researcher. The analytical methods used in this study are validity test, reliability test, partial test (T-test), simultaneous test (F test), and coefficient of determination (R20. Then the analysis stage uses multiple linear regression analysis with the help of the SPSS 26 application. The results of this study show that ease of use and security have a significant effect on usage decisions but transaction speed does not have a significant effect on usage decisions.
Digital Marketing Media Development at Nutrihub Lampung Permana, Yoga; Realita, Reza; Ariani, Rizki Okti; Purbasari, Niken; Pujian S, Andreas; Bangun, Sanjaya; Fihartini, Yuniarti
Devotion: Journal Corner of Community Service Vol. 1 No. 3 (2023): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v1i3.114

Abstract

This community service is related to digitizing transformation in co-working spaces where the output is in the form of a prototype landing page design for UMKM Nutrihub Lampung. Nutrihub Lampung is a co-working space that is a new concept of a place to work for independent workers. In this service activity, the stages of making landing pages, landing page designs, and the implementation process are explained. The service was carried out at Nutrihub Lampung by collecting data through observation and Focus Group Discussion. The data is processed through analysis, design, implementation and drawing conclusions. The results of this service are expected to increase interaction with the community on a wider scope and are expected to increase additional turnover for business owners. Easy access to flexible and dynamic work support facilities/facilities and semi-formal, communal, and collaborative work environments are the main attraction for co-working space users. The shift to technology-based jobs is increasing the demand for affordable, flexible and dynamic workplaces.
Co-Authors Ahmad Surya Fadilah Aida Sari Aldiyana, Wayan Alfido Rafif Hapris Ambarwati, Dwi Asri Siti Andriyani, Lis Angelia Putri Kesuma Angga Febrian Anisa Safitri Ariani, Rizki Okti Aulia Shalsha Saharani Ayu, Rivi Tiara Bangun, Sanjaya Cahya Nur Imani Denni Febrianto Dera Nandia Dorothy RH. Pandjaitan Dwi Asri Siti Ambarwati Dwi Nugroho Dwi Nugroho Dwischa Ade Kinanti Dzaki Oktarian Ekaputra, Rismoyo ERLINA, R.R. FEBRIAN, ANGGA Fitria, Nanda Hani Santika Huzaimah, RA. Fiska Ikhtiarini, Shalwa Putri Jaya Sironi, Alifya Zahra Lidya Ayuni Putri Lis Andriani M Ghatan Dinata Maulia Putri Muhammad Amar Nuurahdien Aji Muhammad Dhaffa Adz Zidqy Muji Rahmat Ramelan Mutiasari Nur Wulan Mutiasari Nur Wulan Nurul Husna Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Octaviana, Nadhila Permana, Yoga Pujian S, Andreas Purbasari, Niken Putra, Joni Putri, Lidya Ayuni Qalbina Rifka Indraputri Raghid D, M Marshall Rahel Bela Krisna Br. Situmorang Rahmah, Prima Qonitha Ramelan, Mudji Rachmat Realita, Reza Rinaldi Bursan Rosita Rosita Saputra, Pindo Riski Saputra, Rangga Aldiansyah Satria Bangsawan Sri Asmirani Subing, Anjhely Mahera Aryan Syifa Hera Assegaf Tuti Adawiyah Vivi Vivi Yandes , Jufri Yeni Nurpitasari Yolanda Bintang