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All Journal Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Seminar Nasional FISIP Unila Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen (JBM) Journal of Social And Economics Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Jurnal Pemberdayaan Ekonomi International Journal of Business and Applied Economics (IJBAE) Innovative: Journal Of Social Science Research Jurnal Nusantara Mengabdi Journal of Business Management and Economic Development JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Business and Innovation Research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Social Sciences and Technology for Community Service Journal Of Community Service for Economics and Business (JCSEB) Economics and Digital Business Review
Yuniarti Fihartini
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PERSEPSI PERILAKU ETIS ONLINE RETAIL PADA KEPERCAYAAN KONSUMEN DAN NIAT PEMBELIAN ONLINE Fihartini, Yuniarti
Seminar Nasional FISIP Unila 2017: PROSIDING SEMINAR FISIP UNILA 2
Publisher : Seminar Nasional FISIP Unila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1624.723 KB)

Abstract

Transaksi elektronik melalui internet memberikan peluang bagi perilaku tidak etis, dimana pelanggaran etika lebih memungkinkan terjadi dalam transaksi elektronik dibandingkan pada transaksi tatap muka. Persepsi konsumen pada perilaku etis online retail secara umum mengacu kepada integritas dan tanggung jawab perusahaan online retail dalam menangani keamanan transaksi, kerahasiaan informasi, berlaku adil, dan jujur yang pada akhirnya akan melindungi konsumennya. Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi perilaku etis online retail terhadap niat konsumen dalam pembelian online baik secara langsung maupun secara tidak langsung melalui kepercayaan konsumen pada situs online yang memediasinya. Pengambilan sampel dilakukan dengan metode non probability sampling menggunakan teknik purposive sampling, terhadap 250 orang responden di Bandar Lampung. Hasil penelitian ini menunjukkan bahwa persepsi perilaku etis online retail berpengaruh secara tidak langsung pada niat pembelian online konsumen, dimana kepercayaan konsumen pada situs online retail sebagai variabel mediasinya. Dengan demikian jika konsumen merasa situs online retail beretika, maka dapat meningkatkan kepercayaan konsumen terhadap situs online retail dan berdampak pada semakin kuatnya niat konsumen untuk melakukan pembelian online Kata Kunci : Online Retail, Persepsi Perilaku Etis, Kepercayaan Konsumen, Niat Pembelian Online
DAMPAK PANDEMI COVID-19 TERHADAP PERILAKU KONSUMSI PARIWISATA: STUDI EMPIRIS PADA WISATAWAN DOMESTIK INDONESIA Lis Andriani; Muji Rahmat Ramelan; Yuniarti Fihartini
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i3.245

Abstract

The Covid-19 pandemic has had an impact on all economic sectors, including the tourism industry and its supporting sectors. The pandemic has changed people's views of travel, behavior in choosing tourist destinations, and determining of the tourism consumption decisions. Meanwhile, the sustainability of the tourism industry highly depends on the flow of tourists and the perception of individual tourists. This study identifies the tourist attitudes regarding hygiene and safety factors,identifies the tourist behavior in consuming of the tourism, and identifies tourism potential both during and after the Covid-19 pandemic. This research was conducted using a survey method through an online questionnaire to 353 respondents. Hypotheses testing was done using descriptive statistical technique which is one sample t-test using SPSS. The results show that all hypotheses in this study can be supported.Travelers consider it very important to implement health protocols during thepandemic. The pandemic has not stopped tourists from taking trips, however the tourists tend to postpone their plans to the destinations with high Covid-19 virus infections. They avoid crowded destinations, prefer culinary tours and outdoor attractions near their residential areas, and avoid group trips. Original nature-based tourism objects (ecotourism, maritime, marine) and agriculture-based (agrotourism) that offer privacy and customization are considered potential to be developed during and after the pandemic. Keywords: Tourist Destinations, Tourism Consumption, Tourist Behaviour, Hygiene and Safety
Pendampingan Pengembangan Pemasaran Digital Pada BUMDes Artha Jaya, Desa Yogyakarta Selatan Lidya Ayuni Putri; Mutiasari Nur Wulan; Yuniarti Fihartini; Dwi Asri Siti Ambarwati; Dorothy RH. Pandjaitan
Jurnal Nusantara Mengabdi Vol. 2 No. 1 (2022): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.23 KB) | DOI: 10.35912/jnm.v2i1.1442

Abstract

Purpose: The purpose of the community service done is to develop the online marketing of building materials stores owned by Artha Jaya Village-Owned Enterprises or commonly known as BUMDes Artha Jaya so that the manager of BUMDes can still increase sales during pandemic through online sales like social media Methodology/approach: The implementation of the activity used a participatory approach through a direct approach by involving BUMDes in carrying out the stages of activities consisting of preparation and implementation. In each of these activities, BUMDes and the service team carried out and compiled digital marketing of social media and e-commerce. Results/findings: The development of digital marketing in BUMDes Artha Jaya only appeared in certain types of digital marketing, namely social media marketing through the Whatsapp application and content marketing, therefore by carrying out digital marketing at BUMDes Artha Jaya accompanied by training on BUMDes administrators could assist BUMDes in promoting  their business. Conclusion: BUMDes should have felt the advantage of existing marketing, because digital marketing is very efficient for businesses. Then, with the development of digital marketing, it would make the business run better.
Pengaruh Persepsi Kemudahan Penggunaan Terhadap Niat Menggunakan Uang Elektronik Shopeepay dengan Sikap Penggunaan Sebagai Variabel Mediasi Di Bandar Lampung Hani Santika; Yuniarti Fihartini; Mudji Rachmat Ramelan
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1781

Abstract

Perkembangan teknologi telah membawa perubahan kebutuhan masyarakat akan alat pembayaran yang dapat memenuhi kecepatan, ketepatan, dan keamanan dalam pembayaran yang terus mengalami perubahan bentuk mulai dari bentuk logam, uang kertas konvensional berupa data yang dapat ditempatkan dalam wadah atau disebut alat pembayaran elektronik. Uang elektronik Shopeepay merupakan salah satu bentuk e-money yang mudah digunakan dan banyak digunakan masyarakat sebagai alat pembayaran untuk memenuhi kebutuhan. Penelitian ini bertujuan untuk mengetahui persepsi kemudahan penggunaan, sikap penggunaan, dan niat menggunakan. Sampel penelitian ini adalah pengguna atau konsumen uang elektronik Shopeepay di Bandar Lampung. Jenis penelitian ini merupakan penelitian kuantitatif. Penelitian ini menggunakan metode purpose sampling dalam menentukan sampel yang berdasarkan beberapa kriteria tertentu. Kuisoner disebarkan secara online melalui geogleform kepada 120 responden. Penelitian ini menggunakan Partial Least Square (PLS) dengan uji koefisien outer model dan inner model. Hasil penelitian menunjukan semua hipotesis diterima, yaitu persepsi kemudahan penggunaan, niat menggunakan, dan sikap penggunakan berpengaruh secara positif dan signifikan pada uang elektronik Shopeepay di Bandar Lampung.
PENGEMBANGAN KETERAMPILAN DAN PENGETAHUAN PENGOLAHAN HASIL PERTANIAN DALAM BENTUK PEMBUATAN OLAHAN NUGGET SAYUR YANG AMAN TERHADAP KESEHATAN Muhammad Dhaffa Adz Zidqy; Qalbina Rifka Indraputri; Aulia Shalsha Saharani; Cahya Nur Imani; Tuti Adawiyah; Vivi Vivi; Yolanda Bintang; Yuniarti Fihartini
BUGUH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 2 (2023): Juni 2023
Publisher : Badan Pelaksana Kuliah Kerja Nyata Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/buguh.v3n2.1518

Abstract

Nugget merupakan makanan siap saji (fast food) yang telah digemari oleh seluruh kalangan masyarakat di Indonesia. Selama ini nugget yang dijual di pasaran berasal dari bahan baku hewani seperti ikan, daging, ayam maupun udang. Pekon Padang Dalom memiliki hasil tani unggulan berupa sayur. Sayur-sayur ini kurang dimanfaatkan dalam proses pengolahan lebih lanjutnya. Oleh sebab itu, kami membantu memberikan inovasi pengolahan sayur berupa nugget sayur. Artikel ini berupaya memberikan gambaran dan penjelasan terkait program kerja pembuatan nugget sayur, meliputi proses, tahapan, hasil, dan manfaatnya. Penulisan artikel ini menggunakan pendekatan kualitatif dengan model deskriptif-eksplanatif. Hasil penelitian pada kegiatan KKN ini yaitu masyarakat dapat menerima pengetahuan baru mengenai olahan hasil pertanian yang aman, sehat, dan bergizi. Selain itu, masyarakat dapat mengembangkan keterampilan dalam berwirausaha untuk meningkatkan perekonomian. Artikel ini berkontribusi dalam keilmuan pertanian yang diwujudkan dalam rangkaian kegiatan yang inovatif dan terbatas pada pelaksanaan KKN Unila Periode 1 2023.
Influence of Easy, Speed and Security of Transactions on Decision to Use BRI EDC Machine in Indonesia Saputra, Rangga Aldiansyah; Fihartini, Yuniarti; Husna, Nurul
Journal of Business Management and Economic Development Том 2 № 03 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i03.978

Abstract

Technological developments that have occurred to date have led to the birth of payment system innovation in economic transactions. The payment system is no longer done in cash but non-cash. Types of non-cash payments in Indonesia such as phone banking, e-wallet and e-money, internet banking, and payment by credit card and debit card or / ATM card. One method of using a debit card is an EDC machine. Many banks have made EDC machine innovations, one of which is a merchant-specific EDC machine by BRI. The purpose of this study is to determine the influence of the variables of ease of use, transaction speed, and transaction security on the decision to use the EDC machine of BRI merchants in Indonesia. The data used in this study are primary data obtained from the results of respondents' answers collected with the help of questionnaires. The number of samples in this study was 140 respondents. The sample collection method uses purposive sampling, which is a technique used to determine samples with criteria determined by the researcher. The analytical methods used in this study are validity test, reliability test, partial test (T-test), simultaneous test (F test), and coefficient of determination (R20. Then the analysis stage uses multiple linear regression analysis with the help of the SPSS 26 application. The results of this study show that ease of use and security have a significant effect on usage decisions but transaction speed does not have a significant effect on usage decisions.
Digital Marketing Media Development at Nutrihub Lampung Permana, Yoga; Realita, Reza; Ariani, Rizki Okti; Purbasari, Niken; Pujian S, Andreas; Bangun, Sanjaya; Fihartini, Yuniarti
Devotion: Journal Corner of Community Service Vol. 1 No. 3 (2023): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v1i3.114

Abstract

This community service is related to digitizing transformation in co-working spaces where the output is in the form of a prototype landing page design for UMKM Nutrihub Lampung. Nutrihub Lampung is a co-working space that is a new concept of a place to work for independent workers. In this service activity, the stages of making landing pages, landing page designs, and the implementation process are explained. The service was carried out at Nutrihub Lampung by collecting data through observation and Focus Group Discussion. The data is processed through analysis, design, implementation and drawing conclusions. The results of this service are expected to increase interaction with the community on a wider scope and are expected to increase additional turnover for business owners. Easy access to flexible and dynamic work support facilities/facilities and semi-formal, communal, and collaborative work environments are the main attraction for co-working space users. The shift to technology-based jobs is increasing the demand for affordable, flexible and dynamic workplaces.
Pengaruh Media Sosial Facebook Terhadap Penjualan Umkm Di Kabupaten Pringsewu Provinsi Lampung Aldiyana, Wayan; Fihartini, Yuniarti; Ramelan, Mudji Rachmat
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7240

Abstract

Introduction/Main Objectives: This research aims to determine the influence of Facebook social media on MSMEs sales in Pringsewu Regency, Lampung Province. The research method used is quantitative. The sample in this study was 160 MSMEs originating from Pringsewu and engaged in the culinary sector. Sampling used purposive sampling technique and hypothesis testing was carried out using SPSS 2.0 for Windows. The research results show that there is a significant influence of Facebook Social Media on Sales. This is because if the use of Social Media is done effectively and accurately then sales will also increase. Keywords: Facebook Social Media, Sales, MSMEs
Pelatihan Public Speaking sebagai Upaya Pemberdayaan Ibu PKK Desa Purworejo Kecamatan Negeri Katon Pesawaran Fihartini, Yuniarti; Huzaimah, RA. Fiska; Ambarwati, Dwi Asri Siti; Putra, Joni; Putri, Lidya Ayuni
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i1.3501

Abstract

Purpose:  The purpose of this community service was to empower women, specifically the members of PKK Desa Purworejo, Kecamatan Negeri Katon, and Pesawaran, by enhancing their public speaking skills. The program aimed to improve students’ knowledge, confidence, and ability to speak effectively in public, enabling them to play a more significant role in their community. Methodology:  The service was conducted in Desa Purworejo, Kecamatan Negeri Katon, Pesawaran, and involved 30 participants from the local PKK organization. Training was facilitated by a team from the Faculty of Economics and Business at Universitas Lampung. The methodology included lectures, discussions, and practical exercises for public-speaking techniques. To evaluate the effectiveness of the training, pre- and post-test assessments were administered to measure the participants' improvement in knowledge and skills. Results:  The results of the pre- and post-test evaluations indicated a significant increase in the participants' public speaking abilities. The average pre-test score was 54.83, which improved to 81.5 in the post-test, reflecting an average increase of 26.67 points. Participants not only gained a better understanding of effective communication techniques but also demonstrated increased confidence in applying these skills in practice. Limitations: The program was limited by the small number of participants (30) and its short duration, which may have impacted the long-term retention and application of skills. Contribution: The training program successfully enhanced the participants’ public speaking skills, contributing to their empowerment as active community members. The involvement of local partners and a tailored approach to the community's needs were key factors in the programme’s success. This initiative highlights the potential for expanding similar programs to other communities, promoting sustainable empowerment for women across the region.
The Influence of Perceived Ease of Use and Security on QRIS Usage Decisions Among the Community in Lampung Province Anisa Safitri; Yuniarti Fihartini
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 4 (2024): December: ePaper Bisnis : International Journal of Entrepreneurship and Managem
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i4.145

Abstract

Payment system developments brought about by technological advancements to date have resulted in a variety of cashless transactions, including card-based and application-based (server) electronic money. Bank Indonesia launched QRIS (Quick Response Code Indonesian Standard), an application-based non-cash payment system that addresses community demands. Finding out how perceived ease of use and security affect QRIS usage decisions in the Lampung Province Community is the goal of this study. This study is quantitative and employs a survey approach, distributing a questionnaire to 140 Lampung Province residents who have used QRIS to make payments. The study's findings suggest that decisions about usage are significantly influenced by perceivedease of use and security in transactions.
Co-Authors Afrida Jayanti Ahmad Surya Fadilah Aida Sari Aldiyana, Wayan Alfido Rafif Hapris Alifya Zahra Jaya Sironi Amanda Hajidah Felisha Ambarwati, Dwi Asri Siti Angelia Putri Kesuma Angga Febrian Anisa Safitri Anjhely Mahera Aryan Subing Ariani, Rizki Okti Aulia Shalsha Saharani Bangun, Sanjaya Cahya Nur Imani Dera Nandia Dewiana Sari Utami Dorothy RH Pandjaitan Dorothy RH. Pandjaitan Dorothy Rouly H. Pandjaitan Dwi Asri Siti Ambarwati Dwischa Ade Kinanti Elvin Agustian-da Farhatun Fitriyana Sofa Febiola Efriani Febrianto, Denni Fitria, Nanda Hani Santika Huzaimah, RA. Fiska Intan Lidiya Widuri Kamadie Sumanda Syafis Khairunnisaa Khairunnisaa Ledi Sibuea Lidya Ayuni Putri Lidya Ayuni Putri Lis Andriani Lis Andriyani M Marshall Raghid D M. Daffa Ilhamsyah Mahrinasari Mahrinasari Mahrinasari MS Maulia Putri Mudji Rachmat Ramelan Muhammad Amar Nuurahdien Aji Muhammad Dhaffa Adz Zidqy Muji Rahmat Ramelan Mutiasari Nur Wulan Mutiasari Nur Wulan Nadhila Octaviana Nelly Fitria Nurul Husna Nuzul Inas Nabila Permana, Yoga Prima Qonitha Rahmah Pujian S, Andreas Putra, Joni Putri, Lidya Ayuni Qalbina Rifka Indraputri R.R. Erlina Rahel Bela Krisna Br. Situmorang Ramelan, Mudji Rachmat Rangga Syatria Ranti Dwi Octaviani Realita, Reza Rica Sherly Permatasari Rinaldi Bursan Roslina Saputra, Rangga Aldiansyah Selin Faradina Siti Nurul 'ain Hj Zaiton Sri Hartati Syifa Hera Assegaf Tuti Adawiyah Vindi Milenia Putri Vindi Millenia Putri Vivi Vivi Yeni Nurpitasari Yolanda Bintang