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All Journal Journal of Social Science and Humanities (JoSSH) Al-Gafari: Manajemen dan Pendidikan Al-Gafari : Jurnal Manajemen dan Pendidikan
Suljatmiko
Universitas Waskita Dharma
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategi PT Telekomunikasi Selular dalam Memasarkan Produk Indihome di Kota Mataram: PT Telekomunikasi Selular's Strategy in Marketing Indihome Products in Mataram City Sudarwin; Suljatmiko; Pudji Astuti
Al-Gafari : Manajemen dan Pendidikan Vol. 4 No. 2 (2026): AGUSTUS
Publisher : Pendidikan Al-Gafari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66886/algafari-mp.v4i2.326

Abstract

IndiHome is one of the products issued by PT Telekomunikasi Selular in Indonesia issued the IndiHome product consisting of in 2015, IndiHome has two functions namely self care which is equipped with order tracking, the purpose of this study is how is the Strategy of PT Telekomunikasi Selular in marketing Indihome Products in the city of Mataram? and How is the Marketing Strategy of IndiHome Products of PT Telekomunikasi Selular in the city of Mataram According to Islamic Economic Law Analysis?. The method used in field research with qualitative descriptive method, Data in this study consists of Primary Data and Secondary Data. The data management techniques used are observation, interviews and documentation. The results of this study indicate that: 1). The marketing strategy implemented by PT Telekomunikasi Selular in marketing Indihome products in increasing its sales volume uses a 4P marketing mix consisting of product, price, process, promotion. 2). That the marketing strategy of PT Telekomunikasi Selular in marketing Indihome products in marketing its products is in accordance with the principles of Islamic economic law.
Strategi PT Telekomunikasi Selular dalam Memasarkan Produk Indihome di Kota Mataram: PT Telekomunikasi Selular's Strategy in Marketing Indihome Products in Mataram City Sudarwin; Suljatmiko; Pudji Astuti
Al-Gafari : Manajemen dan Pendidikan Vol. 4 No. 2 (2026): AGUSTUS
Publisher : Pendidikan Al-Gafari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66886/algafari-mp.v4i2.326

Abstract

IndiHome is one of the products issued by PT Telekomunikasi Selular in Indonesia issued the IndiHome product consisting of in 2015, IndiHome has two functions namely self care which is equipped with order tracking, the purpose of this study is how is the Strategy of PT Telekomunikasi Selular in marketing Indihome Products in the city of Mataram? and How is the Marketing Strategy of IndiHome Products of PT Telekomunikasi Selular in the city of Mataram According to Islamic Economic Law Analysis?. The method used in field research with qualitative descriptive method, Data in this study consists of Primary Data and Secondary Data. The data management techniques used are observation, interviews and documentation. The results of this study indicate that: 1). The marketing strategy implemented by PT Telekomunikasi Selular in marketing Indihome products in increasing its sales volume uses a 4P marketing mix consisting of product, price, process, promotion. 2). That the marketing strategy of PT Telekomunikasi Selular in marketing Indihome products in marketing its products is in accordance with the principles of Islamic economic law.
Implementasi Kebijakan Perlindungan Anak dalam Meningkatkan Kemandirian (Studi Kasus pada Spectrum Autisme di Yayasan Bhakti Luhur) Elisabeth Filanti Tana; Sulafah Fathin Khannanah; Bresca Merina; Suljatmiko; Muhammad Agus Syukron
Journal of Social Science and Humanities Vol. 5 No. 1 (2026): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/ewygr282

Abstract

Meningkatnya jumlah anak yang terdiagnosis autism spectrum disorder (ASD) di Indonesia menunjukkan perlunya penguatan sistem layanan intervensi dini dan pendampingan yang berkelanjutan. Anak dengan spektrum autisme umumnya mengalami hambatan dalam interaksi sosial, komunikasi, serta perilaku repetitif yang dapat memengaruhi kemampuan mereka untuk hidup mandiri. Oleh karena itu, diperlukan berbagai upaya dan program yang mendukung pengembangan kemandirian anak sesuai dengan kemampuan yang dimiliki. Penelitian ini bertujuan untuk mendeskripsikan implementasi program yang dilakukan di Yayasan Bhakti Luhur Malang dalam meningkatkan kemandirian anak dengan spektrum autisme agar mampu mengurus diri sendiri dan beradaptasi dengan lingkungan sekitarnya. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri atas anak dengan spektrum autisme, pengasuh, pekerja sosial, dan pihak terkait yang terlibat dalam proses pendampingan. Hasil penelitian menunjukkan bahwa Yayasan Bhakti Luhur Malang menerapkan berbagai program intervensi yang terstruktur untuk mengembangkan kemandirian anak. Program tersebut meliputi Latihan Master, yaitu pelatihan keterampilan hidup sehari-hari dan kedisiplinan yang disesuaikan dengan kapasitas masing-masing anak, serta penerapan metode Applied Behavior Analysis (ABA) yang dilakukan melalui pemberian instruksi secara bertahap dan sistematis sehingga lebih mudah dipahami dan diikuti oleh anak. Selain itu, keberhasilan program didukung oleh kerja sama yang baik antara biarawati, pengasuh, pekerja sosial, guru, dan tenaga profesional lainnya dalam memberikan pendampingan secara berkelanjutan.
Co-Authors Bresca Merina Elisabeth Filanti Tana Muhammad Agus Syukron Pudji Astuti Sudarwin Sulafah Fathin Khannanah