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All Journal Jurnal Ilmiah Mahasiswa Raushan Fikr DIRAYAH : Jurnal Ilmu Hadis
Zikri Darussamin
UIN Sultan Syarif Kasim Riau
Religion Arts Humanities Education Social Sciences

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KONSEP PERSONAL BRANDING DALAM PERSPEKTIF HADIS NABI: ANALISIS TERHADAP HADIS RIYA' DAN SUM'AH Zikri Darussamin; Afdhal Nabil Makarim
DIRAYAH : Jurnal Ilmu Hadis Vol. 6 No. 02 (2026): DIRAYAH: Jurnal Ilmu Hadis
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Ar-Rahman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62359/dirayah.v6i02.1467

Abstract

The development of social media has encouraged the practice of personal branding as a means of building identity and self-reputation in the digital space. This phenomenon raises ethical issues related to the potential of riya' and sum'ah in the perspective of the hadith of the Prophet This research aims to analyze the concept of personal branding in the perspective of hadith and formulate ethical limits for its application in the digital era. The research uses a qualitative method with a thematic hadith approach (mauḍū'ī) through literature studies. Data was obtained from hadiths related to riyā' and sum'ah, then analyzed using hadith syarah books and relevant scientific literature. The results of the study show that the hadith of the Prophet does not reject all forms of self-representation in the public sphere, but emphasizes the importance of intention, honesty, and interest orientation. Personal branding is allowed if it aims to introduce competence and provide benefits, while the orientation to praise and popularity is solely included in the categories of riya' and sum'ah. Thus, the hadith of the Prophet provides an ethical basis in building a digital reputation that is in line with Islamic values so that the use of social media remains within the corridor of sharia.
Meninjau Kembali Hadis "Yassiru wa La Tuassiru, Bashshiru wa La Tunaffiru": Paradigma Profetik untuk Deradikalisasi Keagamaan di Indonesia Rahman; Achmad Ghozali; Zikri Darussamin; Suhaimi; Usman
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 15 No 1 (2026): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v15i1.15309

Abstract

Religious radicalism often arises from rigid and literalist interpretations of Islamic sources that overlook the Prophetic values of mercy (rahmah), facilitation (taysir), and moderation. This article revisits the hadith "Yassiru wa la tuassiru, bashshiru wa la tunaffiru" ("Make things easy and do not make them difficult; give glad tidings and do not drive people away") as a normative and strategic framework for religious deradicalization in Indonesia. Using qualitative library research, the study examines the hadith through takhrij, sanad and matn analysis, asbab al-wurud, and classical and contemporary commentaries. The findings show that facilitation (taysir), encouragement (tabshir), and avoiding deterrence (tanfir) form a coherent paradigm to counter extremism by promoting inclusive, tolerant, and humanistic religiosity. Applied in education, dawah, and public policy, this Prophetic ethic strengthens religious moderation, prevents radicalization, and supports social harmony.
Co-Authors Achmad Ghozali Afdhal Nabil Makarim Rahman Suhaimi Usman