Iman Setya Budi
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

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Integrating Eco-Friendly Practices and Sharia Principles in Halal Tourism: A Multi-Factor Analysis of Visitor Satisfaction and Loyalty Abdul Wahab; Zakiyah; Iman Setya Budi; Ilma Mahdiya
Al-Infaq Jurnal Ekonomi Islam Vol. 17 No. 1 (2026): June 2026
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/alinfaq.v17i1.3057

Abstract

The rapid growth of the global Muslim travel market has positioned halal tourism as a strategic segment of the international tourism industry. Despite this development, empirical studies integrating Muslim-friendly service quality, eco-friendly destination practices, and Sharia-based price fairness in explaining visitor satisfaction and destination loyalty remain limited. This study aims to examine the effects of Muslim-Friendly Service Quality, Eco-Friendly Destination Practices, and Sharia Price Fairness on Visitor Satisfaction and their subsequent influence on Revisit Intention and Destination Loyalty at halal tourism destinations in Banjarmasin, Indonesia. A quantitative research approach was employed using a survey of 250 tourists who had previously visited Muslim-friendly tourism destinations. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that Muslim-friendly service quality, eco-friendly destination practices, and Sharia price fairness exert positive and significant effects on visitor satisfaction. Furthermore, Muslim-friendly service quality, Sharia price fairness, and visitor satisfaction significantly enhance revisit intention and destination loyalty. Although eco-friendly destination practices do not have a significant direct effect on destination loyalty, they exert a significant indirect effect through visitor satisfaction, confirming its mediating role. These findings underscore the importance of integrating Sharia-compliant service quality, environmental sustainability, and fair pricing strategies to strengthen the competitiveness and long-term sustainability of halal tourism destinations.
Green Practices and Purchase Intentions: The Mediating Role of Green Image and Trust Among Muslim Consumers M Qoshid Al Hadi; Abdul Wahab; Iman Setya Budi
Global Review of Islamic Economics and Business Vol. 12 No. 2 (2024)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/grieb.2024.122-01

Abstract

The issue of sustainability of green products has garnered significant attention within both societal and business spheres. In essence, green products constitute a crucial consideration in marketing. The development of various marketing methods has contributed to diverse public perceptions as well as eco-friendly products widely available on the market. Therefore, this study aimed to determine the influence of green practice, green image, green trust, and purchase intention. Furthermore, this study also investigated green image and green trust as a mediator in the relationship between green practices and purchase intention while also exploring the moderating role of environmental awareness in this relationship.  A total of 393 Muslim consumers from 10 provinces with the largest Muslim majority in Indonesia were selected to fill out an online questionnaire. The collected data was processed using AMOS-v26 and SPSS v25. The results demonstrated that green image and green trust mediate the relationship between green practices and green purchase intention. Meanwhile, environmental awareness was found to moderate the indirect relationship among the variables of green practices, green image, green trust, and green purchase intention. These findings contribute to the strengthening of self-congruity theory. This study also contributes to theoretical and contextual knowledge related to the perceptions and behavior of Muslim consumers regarding the consumption of green products, offering valuable business considerations for practitioners.