Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Hospitaliti
Vasco Adato Haholongan Goeltom
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DARI PAPARAN MENUJU PENGALAMAN: PENENTU KEPUASAN PELANGGAN DAN NIAT PEMBELIAN ULANG DALAM KONSUMSI TEH SUSU ARTISAN Kevin Gustian Yulius; Vasco Adato Haholongan Goeltom; Yosep Dudedes Timba
JURNAL BISNIS HOSPITALITI Vol 15 No 1 (2026): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v15i1.2486

Abstract

This study examined the determinants of customer satisfaction and repurchase intention in artisan milk tea consumption within a contemporary F&B service context. The research addressed four key problems: the effects of social media exposure, perceived product quality, and experiential value on customer satisfaction, as well as the effect of customer satisfaction on repurchase intention. A quantitative approach with a causal hypothesis design was employed, using data collected from 160 respondents through an online questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicated that social media exposure, perceived product quality, and experiential value all had positive and significant effects on customer satisfaction. Furthermore, customer satisfaction showed a strong and significant effect on repurchase intention. These findings suggested that consumer behavior in artisan milk tea consumption was shaped by the integration of digital engagement, product quality, and experiential factors. The study contributed to the understanding of experiential consumption in the F&B industry and provided practical insights for businesses in developing strategies to enhance customer satisfaction and encourage repeat purchasing behavior.
Co-Authors Yosep Dudedes Timba Yulius, Kevin Gustian