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All Journal International Journal of Advanced Multidisciplinary
Prasetyo Harisandi
Doctoral Program in Marketing Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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What Keeps GoTo Competitive? Employee Perspectives on Agility and Human Capital Tengku Ahmad Helmi; Sri Yusriani; Muhammad Siddiq Idris Azzam; Endi Rekarti; Prasetyo Harisandi
International Journal of Advanced Multidisciplinary Vol. 5 No. 2 (2026): International Journal of Advanced Multidisciplinary (July - September 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v5i2.2205

Abstract

What enables digital platform organizations to remain competitive in rapidly changing environments? This study investigates employee perspectives on human capital, organizational agility, and competitive advantage within GoTo’s digital ecosystem. Employing a qualitative design, Focus Group Discussions (FGDs) were conducted with employees from diverse functional backgrounds to explore their experiences regarding talent development, workplace adaptability, and organizational resilience. The findings indicate that continuous learning, digital capability enhancement, collaborative culture, and data-driven decision-making are perceived as key drivers of organizational competitiveness. Participants further highlighted that agile work practices and ecosystem-based partnerships support the organization’s ability to navigate uncertainty and sustain performance. The study suggests that human capital should be viewed not merely as an operational resource but as a strategic asset that shapes innovation, resilience, and long-term competitive advantage. The findings extend current discussions on strategic human resource management in digital platform organizations and offer practical implications for managers operating in dynamic business environments.
Co-Authors Endi Rekarti Muhammad Siddiq Idris Azzam Sri Yusriani Tengku Ahmad Helmi