International Journal of Advanced Multidisciplinary
Vol. 5 No. 2 (2026): International Journal of Advanced Multidisciplinary (July - September 2026)

What Keeps GoTo Competitive? Employee Perspectives on Agility and Human Capital

Tengku Ahmad Helmi (Department of Management, Faculty of Economics and Business, Universitas Islam Sumatra Utara, Indonesia)
Sri Yusriani (Doctoral Program of Human Resource Management, Graduate School of Business, Universiti Sains Malaysia, Pulau Pinang, Malaysia)
Muhammad Siddiq Idris Azzam (Software Engineering Department, Faculty of Engineering, University of Southern Denmark (SDU), Sønderborg, Denmark)
Endi Rekarti (Department of Master Management, Postgraduate School, Universitas Terbuka, Tangerang Selatan, Indonesia)
Prasetyo Harisandi (Doctoral Program in Marketing Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia)



Article Info

Publish Date
22 Jul 2026

Abstract

What enables digital platform organizations to remain competitive in rapidly changing environments? This study investigates employee perspectives on human capital, organizational agility, and competitive advantage within GoTo’s digital ecosystem. Employing a qualitative design, Focus Group Discussions (FGDs) were conducted with employees from diverse functional backgrounds to explore their experiences regarding talent development, workplace adaptability, and organizational resilience. The findings indicate that continuous learning, digital capability enhancement, collaborative culture, and data-driven decision-making are perceived as key drivers of organizational competitiveness. Participants further highlighted that agile work practices and ecosystem-based partnerships support the organization’s ability to navigate uncertainty and sustain performance. The study suggests that human capital should be viewed not merely as an operational resource but as a strategic asset that shapes innovation, resilience, and long-term competitive advantage. The findings extend current discussions on strategic human resource management in digital platform organizations and offer practical implications for managers operating in dynamic business environments.

Copyrights © 2026






Journal Info

Abbrev

IJAM

Publisher

Subject

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, ...