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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS
Novie Kurniasih
Universitas Muhammadiyah Prof. Dr. Hamka
Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGUATAN KAPASITAS ADAPTIF DAN DAYA SAING UMKM MELALUI PENDAMPINGAN TRANSFORMASI DIGITAL BERKELANJUTAN Ovina Salsabila; Putri Jamilah; Novie Kurniasih; Hanina Maulida; Fera Putri Dea
Jurnal Edukasi Pengabdian Masyarakat Vol 5 No 3 (2026): JULI 2026
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v5i3.10763

Abstract

Digital transformation has become a key strategy for enhancing the adaptive capacity and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) amid the rapid development of the digital economy. However, many MSMEs still face challenges in utilizing digital technologies, particularly in adopting cashless payment systems, digital marketing, and online marketplace platforms. This community service program aimed to strengthen the adaptive capacity and competitiveness of MSMEs through sustainable digital transformation assistance. The program employed observation, interviews, socialization, training, mentoring, as well as monitoring and evaluation involving 12 MSMEs located in Kampung Tengah and Pisangan, East Jakarta. The assistance focused on implementing the Quick Response Code Indonesian Standard (QRIS) as a digital payment system, optimizing digital marketing through social media, and integrating eligible MSMEs with the ShopeeFood platform. The results indicated that all participating MSMEs successfully adopted QRIS as a digital payment method, while several MSMEs improved their capacity to manage digital promotional content and expanded their market reach through digital platforms. Sustainable assistance proved effective in enhancing digital literacy, improving transaction efficiency, and strengthening MSMEs' readiness to adapt to the evolving digital economy.
OPTIMALISASI PENGELOLAAN SAMPAH DI PULAU PARI OLEH MAHASISWA KKN-DIK UHAMKA Novie Kurniasih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18475

Abstract

Pengelolaan sampah yang kurang optimal menjadi permasalahan utama di Pulau Pari, Kepulauan Seribu. Kegiatan Kuliah Kerja Nyata (KKN) Universitas Muhammadiyah Prof. Dr. Hamka (UHAMKA) berfokus pada optimalisasi pemilahan sampah dan sosialisasi Bank Sampah sebagai upaya meningkatkan kesadaran masyarakat dalam mengelola sampah secara berkelanjutan. Metode yang digunakan dalam kegiatan ini meliputi pendekatan partisipatif, edukasi berbasis sosialisasi implementasi sistem pemilahan sampah dan pengelolaan Bank Sampah. Hasil kegiatan menunjukkan peningkatan pemahaman masyarakat terkait pemilahan sampah serta partisipasi aktif dalam sistem Bank Sampah. Dengan adanya kegiatan ini, diharapkan pengelolaan sampah di Pulau Pari dapat lebih efektif dan berkontribusi dalam menjaga kelestarian lingkungan.
Co-Authors Fera Putri Dea Hanina Maulida Ovina Salsabila Putri Jamilah