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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Topik Global
Vera Lupi Nurpratiwi
Institut Teknologi dan Bisnis Bina Sarana Global
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Languange, Linguistic, Communication & Media Mathematics

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Pengaruh Citra Merek, Promosi, Dan Kemudahan Transaksi Terhadap Keputusan Penggunaan E-Wallet DANA Gen Z Di Kabupaten Tangerang Ken Sabardiman Soetjipto; Abdur Rochman; Naim Naim; R. Didik Heriyantoro; Meslo Pardede; Vera Lupi Nurpratiwi; Thomas Bobby Ronaldo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/b32b0958

Abstract

This study aims to analyze the influence of brand image, promotion, and ease of transactions on the decision to use the DANA e-wallet among Generation Z in Tangerang Regency. The main issue examined is how these three variables contribute to shaping preferences and decisions to use digital financial services among the increasingly technology-adapted younger generation. The research method used was a quantitative approach, using a survey technique using a questionnaire to Gen Z respondents who use the DANA e-wallet. Data were analyzed using multiple linear regression to test the partial and simultaneous effects between variables. The results show that brand image, promotion, and ease of transactions simultaneously have a significant influence on the decision to use the DANA e-wallet. Partially, ease of transactions has the most dominant influence, followed by brand image and promotion. Interpretation of the results indicates that practical factors and user experience are the main determinants of e-wallet adoption by Gen Z. Therefore, it can be concluded that improving service quality, appropriate promotional strategies, and strengthening brand image are crucial for increasing the decision to use the DANA e-wallet among Generation Z.
Pengembangan Sistem Informasi Reservasi Servis AC Mobil Berbasis Web dengan Integrasi Nursetia Nursetia; Muhammad Iqbal Hanafri; M. Bucci Ryando; Vera Lupi Nurpratiwi
JURNAL TOPIK GLOBAL Vol 4, No 1 (2026): JURNAL TOPIK GLOBAL
Publisher : Institut Teknologi dan Bisnis Bina Sarana Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38101/jtopikglobal.v4i1.16790

Abstract

Pengelolaan reservasi dan pencatatan layanan yang masih dilakukan secara konvensional dapat menyebabkan kesalahan pencatatan data pelanggan, kendaraan, dan transaksi serta menyulitkan proses pencarian dan penyusunan laporan. Kondisi tersebut juga ditemukan pada proses pelayanan servis AC mobil yang menjadi objek penelitian. Penelitian ini bertujuan mengembangkan sistem informasi reservasi servis AC mobil berbasis web yang dapat membantu proses reservasi, pengelolaan data pelanggan dan kendaraan, pencatatan layanan servis, pengelolaan suku cadang, serta penyusunan laporan. Penelitian menggunakan pendekatan pengembangan perangkat lunak System Development Life Cycle (SDLC) dengan model Waterfall yang meliputi analisis kebutuhan, perancangan, implementasi, pengujian, dan pemeliharaan. Pengumpulan data dilakukan melalui observasi, wawancara, dan studi pustaka. Perancangan sistem menggunakan Unified Modeling Language (UML), sedangkan implementasi menggunakan PHP dan MySQL dengan lingkungan pengembangan XAMPP. Unsur gamifikasi diterapkan melalui fitur poin yang terintegrasi dalam sistem. Pengujian fungsional menggunakan metode Black Box Testing terhadap fitur login, pengelolaan data, reservasi, pencatatan servis, dan laporan menunjukkan bahwa seluruh skenario pengujian yang disajikan dalam penelitian berstatus valid. Kontribusi penelitian ini adalah menghasilkan rancangan dan implementasi sistem reservasi servis AC mobil berbasis web yang mengintegrasikan fungsi pengelolaan layanan dengan elemen gamifikasi dalam satu sistem.
Co-Authors Abdur Rochman Ken Sabardiman Soetjipto M. Bucci Ryando Meslo Pardede Muhammad Iqbal Hanafri Naim Naim Nursetia Nursetia R. Didik Heriyantoro Thomas Bobby Ronaldo