Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Indonesian Journal of Advanced Research (IJAR)
Esti Retnaningtyas
Universitas Widya Kartika Surabaya
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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Survival Strategies of Urban Home-Based Culinary MSMEs in Surabaya Amid Digitalization without High-Tech Capital Esti Retnaningtyas; Arief Budiman; Muis Murtadho
Indonesian Journal of Advanced Research Vol. 5 No. 7 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i7.16829

Abstract

This study examines survival strategies of home-based culinary MSMEs in Surabaya confronting digitalization without advanced technology. Using a qualitative phenomenological design grounded in the Resource-Based View (RBV), it investigates social capital, tacit knowledge, operational flexibility, and word-of-mouth marketing. Data from five MSME owners were collected through interviews, observation, and documentation, then thematically analyzed using NVivo 15. Findings indicate business resilience is fostered through localized networks, intergenerational culinary knowledge, adaptive operations, and interpersonal trust. The study concludes that non-digital MSMEs maintain competitiveness through VRIN-compliant internal resources, introducing the concept of "Resilience through Constraints" and challenging technology-centric assumptions about digital transformation.
Co-Authors Arief Budiman Muis Murtadho