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All Journal Bima Journal : Business, Management and Accounting Journal
Aliya Sukirman
Muhammadiyah University of Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence Of Green Marketing, Service Quality, And Trust On Customer Loyalty At Indonesian Islamic Banks Aliya Sukirman; Antong  Antong; Manwar  Suhardi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.851-862

Abstract

Purpose: This study examines the impact of Green Marketing, Service Quality, and Trust on customer loyalty at Bank Syariah Indonesia (BSI) in the city of Palopo. Methodology: A quantitative method approach was employed with 172 respondents. Data were collected through questionnaires and analyzed using multiple regression techniques. Results: The study's findings indicate that Green Marketing and service quality have a positive and significant impact on loyalty, while Trust is the most dominant variable in determining customer loyalty. Findings: These findings explain that environmental-based marketing strategies, improved service quality, and strengthening customer trust are important aspects that BSI must enhance. Novelty & Originality: This study offers novelty by examining Green Marketing in the context of Islamic banking in Palopo, a regional setting rarely explored in prior research. Conclusions: Simultaneously, these three variables have proven significant in increasing loyalty, so their consistent application can drive customer retention, strengthen the long-term relationship between the bank and its customers, and enhance the competitiveness of Islamic banking in the city of Palopo. Type of Paper: This paper is an empirical research paper.
Co-Authors Antong  Antong Manwar  Suhardi