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All Journal Jurnal Sains Informatika Terapan (JSIT)
Anggun Fergina
Universitas Komputer Indonesia
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

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Implementasi Model Bisnis Dan Strategi Pengembangan Smart Hiking Menggunakan Business Model Canvas Dan SWOT Anggun Fergina; Eddy Soeryanto Soegoto; Tri Utomo Wiganarto
Jurnal Sains Informatika Terapan Vol. 5 No. 2 (2026): Jurnal Sains Informatika Terapan (Juni, 2026)
Publisher : Riset Sinergi Indonesia (RISINDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/jsit.v5i2.1206

Abstract

Meningkatnya aktivitas pendakian gunung di Indonesia mendorong kebutuhan terhadap layanan digital yang mampu mendukung persiapan pendakian secara lebih aman dan terstruktur. Namun, inovasi teknologi tidak hanya membutuhkan pengembangan fitur, tetapi juga model bisnis yang mampu menjelaskan bagaimana nilai diciptakan, disampaikan, dan menghasilkan keberlanjutan bisnis. Penelitian ini bertujuan untuk merancang model bisnis dan strategi pengembangan Smart Hiking sebagai aplikasi pendukung aktivitas pendakian berbasis kecerdasan buatan menggunakan pendekatan Business Model Canvas (BMC) dan analisis SWOT. Penelitian ini menggunakan metode kualitatif deskriptif melalui wawancara dengan pengembang aplikasi, observasi terhadap konsep layanan, serta dokumentasi pendukung. Hasil penelitian menunjukkan bahwa Smart Hiking memiliki proposisi nilai melalui integrasi rekomendasi perlengkapan berbasis kecerdasan buatan, informasi cuaca secara real-time, data jalur pendakian, dan dukungan mitigasi risiko dalam satu platform. Penelitian ini menunjukkan bahwa kombinasi Business Model Canvas dan SWOT dapat menjadi pendekatan strategis dalam merancang model bisnis digital pada tahap awal pengembangan.
Pengembangan Framework Tata Kelola Ti Berbasis Budaya Organisasi Untuk Akselerasi Adopsi Artificial Intelligence Pada Umkm Dalam Mendukung SDG 9 Anggun Fergina; Agus Sevtiana; Agus Nursikuwagus; Yeffry Handoko Putra; Rio Yunanto
Jurnal Sains Informatika Terapan Vol. 5 No. 2 (2026): Jurnal Sains Informatika Terapan (Juni, 2026)
Publisher : Riset Sinergi Indonesia (RISINDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/jsit.v5i2.1218

Abstract

Accelerating the adoption of Artificial Intelligence (AI) in the Micro, Small, and Medium Enterprises (MSMEs) sector is often hampered by socio-technical issues such as mental unpreparedness, structural resistance, and the phenomenon of AI user fatigue. The existing conventional IT governance framework is considered too rigid and burdensome for the small business ecosystem. This study aims to construct a Lightweight IT Governance Framework based on organizational culture to accelerate the adoption of AI in MSMEs while supporting the achievement of Sustainable Development Goals (SDG) target number 9. Using Design Science Research Methodology (DSRM) with a socio-technical approach, this study designs a three-layer framework artifact (Foundation, Operationalization, and Governance Envelope) that adopts the essential principles of ISO/IEC 38500. The model evaluation was conducted empirically by distributing structured questionnaires to 43 respondents of digital MSMEs in West Java and analyzed using the PLS-SEM method. The findings indicate that organizational culture plays an important role in encouraging AI adoption and supports the development of lightweight IT governance. AI adoption also functions as a bridging mechanism between organizational culture and the implementation of lightweight IT governance. The study proposes a lightweight governance framework that integrates organizational culture with AI adoption and provides a practical reference for MSMEs in implementing AI governance that is better aligned with their organizational capabilities.
Co-Authors Agus Nursikuwagus Agus Sevtiana Eddy Soeryanto Soegoto Rio Yunanto Tri Utomo Wiganarto Yeffry Handoko Putra