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PENGEMBANGAN EKONOMI KREATIF DAN KOLABORASI PENDIDIKAN, SAINS, SERTA TEKNOLOGI UNTUK MENINGKATKAN PENDAPATAN, DAYA SAING, DAN KESEJAHTERAAN KELUARGA DI DESA BATANG KUIS,  KABUPATEN DELI SERDANG Diana Suita; Liza Fitriana; Haida Dafitri; Kalvin Chiuloto; Johan Oberlyn Simanjuntak; Simon Petrus Simorangkir
MAJU : Indonesian Journal of Community Empowerment Vol. 3 No. 4 (2026): MAJU : Indonesian Journal of Community Empowerment, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v3i4.2757

Abstract

The community service initiative in Batang Kuis Village aims to empower the community through the development of the creative economy—leveraging collaboration across education, science, and technology—to sustainably enhance family income, competitiveness, and well-being. The program involves training in entrepreneurial skills and digital technology utilization, alongside efforts to harness local potential, enabling the community to develop creative products with added value and access to broader markets. A participatory approach is employed, engaging business owners, community leaders, and academics to optimize program outcomes. Key challenges identified include limited access to technology, a lack of knowledge regarding digital marketing, and insufficient collaboration among stakeholders. Analysis indicates that capacity building through education and mentoring will create new business opportunities and boost the competitiveness of local products. The expected impact includes increased family income, job creation, and improved community welfare. Implemented solutions encompass continuous training, the development of digital marketing platforms, facilitation of access to micro-capital, and the establishment of robust collaborative networks among various parties. Ultimately, this initiative seeks to foster comprehensive and self-reliant economic growth within the village.  
MENGELOLA KEUANGAN USAHA DENGAN MUDAH: PANDUAN PRAKTIS BAGI UMKM AGAR KEUANGAN LEBIH RAPI DAN USAHA MAKIN BERKEMBANG DI DESA MELATI II, KABUPATEN SERDANG BEDAGAI Diana Suita; Liza Fitriana; Haida Dafitri; Kalvin Chiuloto; Johan Oberlyn Simanjuntak; Immanuel Panusunan Tua Panggabean; Simon Petrus Simorangkir
MAJU : Indonesian Journal of Community Empowerment Vol. 3 No. 6 (2026): MAJU : Indonesian Journal of Community Empowerment, November 2026 (In Press)
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v3i6.3052

Abstract

The community service project was designed to enhance the knowledge and abilities of Micro, Small and Medium Enterprises (MSME) owners on financial management in order to encourage the sustainability of their firm. The program was conducted on June 23, 2026 in Melati II Village, Perbaungan District, Serdang Bedagai Regency, North Sumatra involving a total of 24 participants consisting of MSME entrepreneurs, housewives and young people.  Activities included lecture, presentation, discussion, question & answer, and evaluation. Training covers the distinction between personal and commercial finances, how to record transactions, cash flow management, budgeting, pricing, profit and monitoring financial success. Evaluation findings showed that participants had increased their understanding on systematic financial management, gained skills in maintaining simple financial records and recognized the value of using financial information in business decision making. Participants were active in the training and able to express the essentials of financial management MSME. The approach is expected to provide more disciplined financial management procedures that would see increased operational efficiency, competitiveness and long term sustainability for the organization..