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All Journal SELODANG MAYANG Journal of Business Economics and Management New Economy
Alvin Alfian
Universitas Dharma Andalas
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Transportation Other

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Pengaruh Social Media Marketing Dan Electronic Word Of Mouth (E-Wom) Terhadap Purchase Intention Dengan Trust Sebagai Variabel Mediasi Pada Konsumen Tara Coffe Shop Di Kota Padang Muhammad Fachri Putra Restu Adi fachri; Alvin Alfian
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/bzg3pp37

Abstract

This study aims to examine the influence of social media marketing and electronic word of mouth (e-WOM) on purchase intention of Tara Coffee Shop Padang products, with trust as a mediating variable. Using a quantitative approach, data were collected through questionnaires distributed to 180 respondents who had experience purchasing Tara Coffee Shop products. Analysis was conducted using Partial Least Squares (PLS) to assess the direct and indirect relationships between variables. The results showed that social media marketing has a positive and significant influence on purchase intention. Electronic word of mouth has a negative and significant influence on purchase intention. Social media marketing has a positive and significant influence on trust. Electronic word of mouth has a positive and significant influence on trust. Social media marketing has a positive and significant influence on purchase intention, which is mediated by trust. Electronic word of mouth has a positive and significant influence on purchase intention, which is mediated by trust.
Pengaruh Customer Experience dan Konten Media Sosial Terhadap Customer Loyalty Pada Produk Skincare GladGlow Pada Mahasiswa S1 Manajemen Universitas Dharma Andalas Annisa Mardhatillah; Alvin Alfian
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to examine and analyze the influence of Customer Experience and Social Media Content on Customer Loyalty toward Glad2Glow skincare products. The method used is descriptive quantitative. The population in this study consists of undergraduate students in the Management Program at the Faculty of Economics and Business, Dharma Andalas University. The sample size is 203 respondents, obtained using purposive sampling techniques. Data analysis was conducted using IBM SPSS 25 software through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests (partial), F-tests (simultaneous), and the coefficient of determination (Adjusted R²). The results of the study indicate that Customer Experience has a positive and significant effect on Customer Loyalty, while Social Media Content does not have a significant effect on Customer Loyalty. However, simultaneously, Customer Experience and Social Media Content have a significant effect on Customer Loyalty.
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KINERJA UMKM KERAJINAN ROTAN DI KOTA PADANG Yentisna Yentisna; Alvin Alfian; Likanopa Syentia; Ridho Deza Perkasa
Selodang Mayang: Jurnal Ilmiah Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Vol. 12 No. 2 (2026): Jurnal Selodang Mayang
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47521/selodangmayang.v12i2.568

Abstract

The purpose of this study is to examine the influence of market orientation, entrepreneurial orientation, and product innovation on the performance of micro, small, and medium enterprises (MSMEs). Case study: Rattan Craft MSMEs in Padang City. This research proposal uses a saturated sampling approach, a sampling technique where all members of the population are used as samples. In this study, the sample taken is 52 business actors. The analysis technique used is multiple linear regression analysis. Based on the research results, data analysis, and discussion, 1). The entrepreneurial orientation variable has a calculated t-value of 2.661 > t-table 1.675 and a significance level of 0.011 < 0.05. Judging from these results, it can be concluded that the market orientation variable has a positive and significant influence on MSME performance. 2). Entrepreneurial orientation has a calculated t-value of 2.772 > t-table 1.675 and a significance level of 0.008 < 0.05. Based on these results, it can be concluded that the entrepreneurial orientation variable has a positive and significant influence on MSME performance. 3). Product innovation has a calculated t-value of 5.186 > 1.675, and a significance level of 0.000 < 0.05. Based on these results, it can be concluded that the product innovation variable has a positive and significant influence on MSME performance.
Co-Authors Annisa Mardhatillah Likanopa Syentia Muhammad Fachri Putra Restu Adi fachri Ridho Deza Perkasa Yentisna Yentisna