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All Journal Ultima Management : Jurnal Ilmu Manajemen Ilomata International Journal of Management Jurnal Penelitian dan Pengabdian Masyarakat
Rajesh Prettypal Singh
Universitas Multimedia Nusantara
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Optimalisasi Komunikasi Efektif Sebagai Sarana Ekspresi Diri dan Pemahaman Antar Pribadi Pada Generasi Z Rajesh Prettypal Singh; Yoanita Alexandra; Boby Arinto; Wanda Gema P.A. Hidayat
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/9qhea532

Abstract

This community service initiative aims to enhance the understanding and effective communication skills of Generation Z students at SMA Ekayana Ehippasiko BSD Tangerang. The program is motivated by the declining interpersonal communication abilities among adolescents due to a high dependency on digital technology, which frequently leads to miscommunication and negative stigmatization. The workshop was conducted on Wednesday, May 6th, 2026, by a collaborative team of lecturers, students, and practitioners from the Management study program of Universitas Multimedia Nusantara. The implementation methodology encompassed lecturing sessions, question and answer periods, and interactive workshops. The results indicate a significant increase in students' awareness regarding the importance of assertive communication styles, an improved comprehension of information pollution (comprising misinformation, disinformation, and malinformation), and the strategic utilization of storytelling as a medium for positive self-expression. The study concludes that sustainable communication literacy is essential to assist students in navigating social interactions within the digital era in a healthier and more public-oriented manner.
Bridging the Theory-Practice Gap: A Qualitative Portfolio Analysis of Consultancy-as-Pedagogy in Brand Management Education Yoanita Alexandra; Boby Arinto; Rajesh Prettypal Singh
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2428

Abstract

In contemporary business education, a persistent "theory-practice gap" remains a critical challenge, particularly within marketing and brand management curricula where traditional instruction heavily relies on passive case studies of multinational corporations. To address this gap, this study evaluates the "Consultancy-as-Pedagogy" model, an experiential learning intervention where undergraduate students act as strategic brand consultants for real-world MSMEs. Within the authors’ institution, this gap was historically observed as an operational curriculum challenge. Adopting a Scholarship of Teaching and Learning (SoTL) framework integrated with Kolb's Experiential Learning Cycle, this qualitative action research design systematically analysed 10 comprehensive, student-led strategic branding portfolios representing the collaborative work of 70 students across 10 distinct MSME cases in the Food & Beverage and Beauty sectors. Data were evaluated using Reflexive Thematic Analysis (RTA). The evaluation of the study focuses on student learning outcomes and student reflections on their engagement with MSME. The findings indicate that the model successfully yields immediate, mutually beneficial outcomes. Students demonstrated clear growth in professional readiness, shifting from passive learners to strategic problem-solvers, while MSME owners obtained highly localized, low-to-zero-budget branding assets explicitly tailored to their operational constraints. This research provides a grounded, realistic, and scalable framework for universities seeking to align academic learning with practical, community-based business development.
The Faktor Penentu Kinerja Pegawai Pemerintah: Peran Motivasi Kerja, Locus of Control, dan Kompensasi melalui Kepuasan Kerja: This study aims to analyze the influence of work motivation, locus of control, and compensation on employee performance through job satisfaction as an intervening variable at the Inspectorate of the East Java Provincial Government Wanda Gema Hidayat; RAJESH PRETTYPAL SINGH
ULTIMA Management Vol 18 No 1 (2026): Ultima Management: Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v18i1.4738

Abstract

This study aims to analyze the influence of work motivation, locus of control, and compensation on employee performance through job satisfaction as an intervening variable at the Inspectorate of the East Java Provincial Government. The research employed a quantitative approach using a census sampling technique involving 120 employees and staff members of the organization. Data were collected through questionnaires and interviews and analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS 23.0. The findings indicate that work motivation, locus of control, and compensation have a significant positive effect on job satisfaction. In addition, job satisfaction has a significant positive effect on employee performance. The results also reveal that work motivation, locus of control, and compensation directly and significantly influence employee performance. Furthermore, job satisfaction is proven to mediate the relationship between work motivation, locus of control, and compensation on employee performance. These findings suggest that improving employee motivation, strengthening employees’ internal locus of control, and providing appropriate compensation can enhance job satisfaction and ultimately improve employee performance within government institution. This study contributes to the public sector human resource management literature by addressing the limited empirical evidence on the mediating role of job satisfaction in the relationship between work motivation, locus of control, compensation, and employee performance within a government inspectorate institution.
Co-Authors Boby Arinto Wanda Gema Hidayat Wanda Gema P.A. Hidayat Yoanita Alexandra