Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Ilomata International Journal of Management Jurnal Penelitian dan Pengabdian Masyarakat
Boby Arinto
Universitas Multimedia Nusantara
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Komunikasi Efektif Sebagai Sarana Ekspresi Diri dan Pemahaman Antar Pribadi Pada Generasi Z Rajesh Prettypal Singh; Yoanita Alexandra; Boby Arinto; Wanda Gema P.A. Hidayat
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/9qhea532

Abstract

This community service initiative aims to enhance the understanding and effective communication skills of Generation Z students at SMA Ekayana Ehippasiko BSD Tangerang. The program is motivated by the declining interpersonal communication abilities among adolescents due to a high dependency on digital technology, which frequently leads to miscommunication and negative stigmatization. The workshop was conducted on Wednesday, May 6th, 2026, by a collaborative team of lecturers, students, and practitioners from the Management study program of Universitas Multimedia Nusantara. The implementation methodology encompassed lecturing sessions, question and answer periods, and interactive workshops. The results indicate a significant increase in students' awareness regarding the importance of assertive communication styles, an improved comprehension of information pollution (comprising misinformation, disinformation, and malinformation), and the strategic utilization of storytelling as a medium for positive self-expression. The study concludes that sustainable communication literacy is essential to assist students in navigating social interactions within the digital era in a healthier and more public-oriented manner.
Bridging the Theory-Practice Gap: A Qualitative Portfolio Analysis of Consultancy-as-Pedagogy in Brand Management Education Yoanita Alexandra; Boby Arinto; Rajesh Prettypal Singh
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2428

Abstract

In contemporary business education, a persistent "theory-practice gap" remains a critical challenge, particularly within marketing and brand management curricula where traditional instruction heavily relies on passive case studies of multinational corporations. To address this gap, this study evaluates the "Consultancy-as-Pedagogy" model, an experiential learning intervention where undergraduate students act as strategic brand consultants for real-world MSMEs. Within the authors’ institution, this gap was historically observed as an operational curriculum challenge. Adopting a Scholarship of Teaching and Learning (SoTL) framework integrated with Kolb's Experiential Learning Cycle, this qualitative action research design systematically analysed 10 comprehensive, student-led strategic branding portfolios representing the collaborative work of 70 students across 10 distinct MSME cases in the Food & Beverage and Beauty sectors. Data were evaluated using Reflexive Thematic Analysis (RTA). The evaluation of the study focuses on student learning outcomes and student reflections on their engagement with MSME. The findings indicate that the model successfully yields immediate, mutually beneficial outcomes. Students demonstrated clear growth in professional readiness, shifting from passive learners to strategic problem-solvers, while MSME owners obtained highly localized, low-to-zero-budget branding assets explicitly tailored to their operational constraints. This research provides a grounded, realistic, and scalable framework for universities seeking to align academic learning with practical, community-based business development.
Co-Authors Rajesh Prettypal Singh Wanda Gema P.A. Hidayat Yoanita Alexandra