An Ras Try Astuti
Postgraduate Islamic Economics, Institut Agama Islam Negeri Parepare

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Marketing Mix to Improve the Family Economy of Female Silk Craftsmen in Tanasitolo District, Wajo Regency Muh. Akbar; Syahriyah Semaun; An Ras Try Astuti; St. Aminah; Damirah Damirah
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/gp8s0g12

Abstract

This study investigates the role of the marketing mix strategy in strengthening the family economy of female silk weavers in Tanasitolo District, Wajo Regency, from the perspective of Islamic economics. Employing a descriptive qualitative methodology with a phenomenological approach, this field research aims to explore how the implementation of the 7P marketing mix strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—contributes to business sustainability and household welfare among women-led silk weaving enterprises. Primary data were obtained through in-depth interviews with female silk weavers, while secondary data were sourced from relevant literature, including books and peer-reviewed journal articles. The findings indicate that the effective application of the 7P marketing mix, when aligned with Islamic economic principles such as fairness, honesty, and mutual benefit, enhances product competitiveness, improves market access, increases sales performance, and ultimately strengthens family economic resilience. Furthermore, the integration of ethical values derived from Islamic economics supports sustainable business practices and empowers women as key economic actors within their households and communities. This study offers practical implications for policymakers, development practitioners, and micro-entrepreneurs by highlighting the importance of integrating strategic marketing approaches with Islamic economic values to promote inclusive economic development and improve the welfare of female micro-entrepreneurs.
The Role of Seaweed Cultivation in Improving Community Economy from the Perspective of Islamic Economics in Bone Regency Muhammad Ilham; Syahriyah Semaun; An Ras Try Astuti; Sitti Jamilah Amin; Mus Mulyadi
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ahmvk166

Abstract

This study explores the role of seaweed cultivation in enhancing community economic welfare from a Sharia Economics perspective in Bone Regency, Indonesia. The research aims to analyze the contribution of seaweed farming to economic growth, its impact on production patterns and income distribution, and its alignment with Sharia economic principles. A qualitative case study approach was employed, involving field research through interviews with village officials and community members, supported by secondary data from journals, books, and relevant articles. The findings indicate that seaweed cultivation provides a stable source of income, supports poverty reduction, and encourages ethical and sustainable practices in accordance with Sharia principles. However, challenges such as price fluctuations, climate variability, and limited access to capital remain significant. The benefits of cultivation are unevenly distributed, with larger producers gaining more advantages, highlighting the need for policies that empower small-scale cultivators. From a Sharia perspective, seaweed farming emphasizes justice, balance, sustainability, and ethical entrepreneurship, requiring supportive conditions such as access to capital, training, fair markets, and information. Sustainable production, stable pricing, capacity building, and product diversification are essential to optimize economic and social outcomes. This study contributes to the literature on Sharia-compliant economic development by demonstrating how community-based agricultural practices can generate equitable growth, enhance livelihoods, and foster responsible economic behavior aligned with religious and ethical values.