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All Journal Jurnal Ilmu Manajemen Profitability Balance: Jurnal Ekonomi
Damirah Damirah
Postgraduate Islamic Economics, Institut Agama Islam Negeri Parepare
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Marketing Mix to Improve the Family Economy of Female Silk Craftsmen in Tanasitolo District, Wajo Regency Muh. Akbar; Syahriyah Semaun; An Ras Try Astuti; St. Aminah; Damirah Damirah
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/gp8s0g12

Abstract

This study investigates the role of the marketing mix strategy in strengthening the family economy of female silk weavers in Tanasitolo District, Wajo Regency, from the perspective of Islamic economics. Employing a descriptive qualitative methodology with a phenomenological approach, this field research aims to explore how the implementation of the 7P marketing mix strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—contributes to business sustainability and household welfare among women-led silk weaving enterprises. Primary data were obtained through in-depth interviews with female silk weavers, while secondary data were sourced from relevant literature, including books and peer-reviewed journal articles. The findings indicate that the effective application of the 7P marketing mix, when aligned with Islamic economic principles such as fairness, honesty, and mutual benefit, enhances product competitiveness, improves market access, increases sales performance, and ultimately strengthens family economic resilience. Furthermore, the integration of ethical values derived from Islamic economics supports sustainable business practices and empowers women as key economic actors within their households and communities. This study offers practical implications for policymakers, development practitioners, and micro-entrepreneurs by highlighting the importance of integrating strategic marketing approaches with Islamic economic values to promote inclusive economic development and improve the welfare of female micro-entrepreneurs.
Economic Rational Analysis of Early Marriage Behavior of Transmigration Families in Mamuju Tengah Regency Marsadi. H; St. Nurhayati; Damirah Damirah; Muzdalifah Muhammadun; Andi Bahri
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/3xd1e245

Abstract

Early marriage remains a persistent social and economic phenomenon in transmigration communities, particularly in rural areas where structural vulnerability, limited education, and economic hardship intersect. Despite extensive religious and legal debates, there is limited research examining early marriage through the lens of economic rationality within Islamic economic perspectives. This study aimed to analyze the rational economic considerations underlying early marriage behavior among transmigration families in Central Mamuju Regency. The research employed a qualitative case study design. The population consisted of transmigration community members in Karossa District, and participants were selected purposively based on their direct experience with early marriage cases. Primary data were collected through in-depth interviews, observation, and documentation, and were analyzed using thematic analysis with triangulation techniques to ensure validity. The findings indicated that early marriage was driven by interconnected factors, including economic pressure, low parental education, social media influence, peer association, and premarital pregnancy. Many parents perceived marriage as a rational strategy to reduce household economic burdens and secure their children’s livelihoods. However, the results showed that early marriage often produced adverse economic consequences, including unstable income, continued dependence on parents, increased household conflict, and vulnerability to poverty. From an Islamic economic perspective, the practice reflected short-term rational calculations rather than long-term welfare optimization (maslahah). This study contributes to the discourse on economic rationality in family decision-making and highlights the need for integrated policy interventions emphasizing education, economic empowerment, and preventive social programs to mitigate early marriage in vulnerable communities.
Co-Authors An Ras Try Astuti Andi Bahri Marsadi. H Muh. Akbar Muzdalifah Muhammadun St. Aminah St. Nurhayati Syahriyah Semaun