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All Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Chintya Paramita Puspita
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Arts Humanities Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGEMBANGAN WISATA MINAT KHUSUS BERBASIS SPIRITUAL DI DESA WISATA PESAREAN GUNUNG KAWI: PENDEKATAN PARIWISATA BERKELANJUTAN Chintya Paramita Puspita; Apri Kuntaraningsih; Okta Purnawirawan; Sataisy Nabila; Kafi Kafi
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1102

Abstract

This study aims to analyze the development of spirituality-based special-interest tourism in Pesarean Gunung Kawi Tourism Village and to understand tourists' meanings and experiences within the local cultural context. The growing interest in spiritual tourism reflects a shift in tourist preferences toward more personal and reflective experiences. This study employs a qualitative approach with an ethnographic design to explore cultural practices, social interactions, and spiritual experiences at the research site. Data were collected through semi-structured interviews, participatory observation, and documentation involving tourism village managers, community leaders, local business actors, and tourists selected through purposive and snowball sampling techniques. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña through data reduction, data display, and conclusion drawing. The findings reveal three key themes: (1) spiritual tourism is understood as a practice integrating religious, cultural, and personal experiential dimensions; (2) tourists exhibit characteristics of special interest tourists, driven by intrinsic motivations such as the search for meaning, inner peace, and transformational experiences; and (3) tourism development faces challenges including visitor fluctuation, infrastructure limitations, and the risk of cultural commodification. This study contributes theoretically by integrating the concepts of special interest tourism, spiritual tourism, and sustainable tourism within an ethnographic framework.
STRATEGI PENGEMBANGAN WISATA MINAT KHUSUS BERBASIS RELIGI DAN MULTIKULTURAL DI DESA WISATA PESAREAN GUNUNG KAWI: ANALISIS POTENSI DAN TANTANGAN Chintya Paramita Puspita; Andhi Supriyadi; Inda Citra Winda; Rumman Rumman; Duhita Fitri Anggraeny
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1103

Abstract

This study aims to analyze the development strategies for religion- and multiculturalism-based special-interest tourism in Pesarean Gunung Kawi Tourism Village, Malang Regency, with a focus on identifying the destination's potential and challenges. The growing interest in spiritual, authentic, and culturally grounded tourism experiences reflects a paradigm shift from mass tourism to special interest tourism. In this context, Gunung Kawi possesses unique characteristics as a religious destination evolving within a multicultural social environment. This study employs a qualitative approach with an ethnographic case study design. Data were collected through semi-structured interviews, participatory observation, and documentation involving tourism village managers, community leaders, local business actors, and tourists selected through purposive and snowball sampling techniques. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings reveal four main themes: (1) religious tourism is understood as a spiritual practice integrating religious values, culture, and personal experience; (2) cultural and religious diversity forms an inclusive and harmonious multicultural tourism space; (3) tourists exhibit special interest tourism characteristics through intrinsic motivation, active involvement, and transformational experience; and (4) destination development faces challenges including visitor fluctuation, infrastructure limitations, and the risk of cultural commodification. This study contributes to strengthening the concept of religion- and multiculturalism-based special interest tourism within a sustainable tourism framework.
Co-Authors Andhi Supriyadi Apri Kuntaraningsih Duhita Fitri Anggraeny Inda Citra Winda Kafi Kafi Okta Purnawirawan Rumman Rumman Sataisy Nabila