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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Jurnal SITECH : Sistem Informasi dan Teknologi
Anis Maghfiroh
Universitas Muria Kudus
Computer Science & IT Engineering

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SPK PENENTUAN PRIORITAS PEMBANGUNAN INFRASTRUKTUR DESA MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS DAN WEIGHTED PRODUCT Anis Maghfiroh; Arif Setiawan; Eko Darmanto
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 2 (2026): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i2.8005

Abstract

One important aspect in improving public services and community welfare is village infrastructure development. However, in Desa Piji, the process of determining development priorities has still been conducted manually through village deliberation meetings, making it vulnerable to subjectivity. This study aims to develop a Decision Support System (DSS) for determining village infrastructure development priorities using the Analytical Hierarchy Process (AHP) and Weighted Product (WP) methods. The AHP method was employed to determine the weight of each criterion through pairwise comparison matrices and consistency testing, while the WP method was used to calculate preference values and rank the development alternatives. The criteria used in this study include the level of infrastructure damage, the number of affected residents, development costs, and socio-economic impact. The consistency test results showed a Consistency Ratio (CR) value of 0.0389, which is less than 0.1, indicating that the criterion weights were consistent. The highest criterion weight was obtained for the level of infrastructure damage at 0.5117 (51.17%), followed by socio-economic impact at 0.2378, the number of affected residents at 0.1725, and development costs at 0.0780. From 21 processed development alternatives, alternative A019, namely the Construction of the KUD Block Drainage Channel, obtained the highest preference value of 0.056459244, making it the top priority. The developed system is capable of assisting the government of Desa Piji in determining infrastructure development priorities in a more objective, structured, and transparent manner.
Penerapan Customer Relationship Management (CRM) dan Segmenting Targeting Positioning (STP) Pada Sistem Informasi Pemasaran Digital Produk Janshine Shampoo Berbasis Media Sosial Anis Maghfiroh; Slamet Rahayu; Ari Adaninggar; Fajar Nugraha
Jurnal SITECH : Sistem Informasi dan Teknologi Vol. 8 No. 1 (2025): JURNAL SITECH VOLUME 8 NO 1 TAHUN 2025
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/sitech.v8i1.15304

Abstract

Pemasaran digital melalui media sosial telah merevolusi promosi produk, mendorong perusahaan mengadopsi Customer Relationship Management (CRM) dan Segmenting, Targeting, dan Positioning (STP). Penelitian ini mengevaluasi efektivitas integrasi kedua strategi tersebut pada sistem informasi pemasaran digital Janshine Shampoo di media sosial. Menggunakan pendekatan kuantitatif deskriptif dengan survei dan observasi Instagram serta TikTok, data dikumpulkan dari insight konten dan kuesioner daring, kemudian dianalisis dengan statistik deskriptif dan regresi linier berganda. Hasil menunjukkan promosi gambar statis efektif menjangkau audiens luas, sementara reel video lebih unggul dalam membangun interaksi dan menarik pengikut baru. Meskipun demikian, interaktivitas CRM masih satu arah dan positioning merek memerlukan komunikasi yang lebih konsisten. Kombinasi format konten yang tepat dan optimalisasi interaksi pelanggan kunci untuk loyalitas dan niat beli konsumen.
Co-Authors Ari Adaninggar Arif Setiawan Eko Darmanto Fajar Nugraha Slamet Rahayu