Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Economic and Tourism Research
Guntur Andi Pamungkas
Universitas Negeri Yogyakarta

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Exploring the Socio-Economic Dynamics of Batik Giriwangi Artisans: A Study on Local Wisdom and Challenges Indra Iryanto Nur Hidayat; Wahyu Purnomo; Guntur Andi Pamungkas
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a2

Abstract

This study examines the socioeconomic dynamics of Batik Giriwangi artisans in Kebondalem Kidul, Prambanan, focusing on how they adapt to industrial challenges while preserving traditional knowledge. This study investigates how craftspeople adjust to cultural, technical, and economic shifts using qualitative methods and a case study methodology. Participatory observations, in-depth interviews, and document analysis were used to gather data. According to the results, artisans persevere via creativity in goods and community cooperation despite obstacles in the areas of workforce regeneration, digital advertising, and growing raw material costs. This study emphasizes how crucial internet marketing tactics, vocational training, and government assistance are to bolstering the Batik Giriwangi sector.
An Analysis of TikTok Engagement Optimization Strategies: A Case Study of the Bakpia Juwara Satoe Account Wahyu Purnomo; Guntur Andi Pamungkas; Cita Amalia
International Journal of Economic and Tourism Research Vol. 1 No. 4 (2026): January 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i4.a31

Abstract

The rapid growth of TikTok as an algorithm-driven social media platform has encouraged small and medium-sized enterprises (SMEs) to adopt innovative digital marketing strategies to enhance audience engagement. This study aims to analyze the engagement strategy implemented by Bakpia Juwara Satoe, a local culinary brand that utilizes TikTok as a primary communication and promotional medium. Employing a qualitative research design with a descriptive case study approach, this research explores how content planning, visual presentation, interaction management, and credibility-building practices contribute to audience engagement. Data were collected through in-depth interviews with account managers, participant observation of audience interactions, and analysis of internal TikTok analytics and content archives. The findings reveal that Bakpia Juwara Satoe applies an adaptive–predictive content planning strategy, supported by strong visual identity, the use of attention-grabbing hooks, and active two-way communication in the comment section. Additionally, authentic storytelling and transparent product information play a crucial role in strengthening audience trust and sustaining engagement. The study concludes that effective TikTok engagement for SMEs is not solely dependent on video-centric content, but rather on strategic relevance, visual consistency, and relational communication. These findings contribute to the literature on social media marketing by demonstrating the potential of alternative content formats and engagement-oriented strategies for culinary SMEs operating in competitive digital environments.
Optimizing Instagram Engagement Strategies for Culinary SMEs: Evidence from the Bakpia Juwara Satoe Account Wahyu Purnomo; Guntur Andi Pamungkas
International Journal of Economic and Tourism Research Vol. 1 No. 3 (2025): October 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i3.a32

Abstract

Instagram has become a key digital platform for small and medium-sized enterprises (SMEs) seeking to strengthen audience engagement through visual communication. This study examines the engagement strategies implemented by Bakpia Juwara Satoe, a local culinary brand that utilizes Instagram as its primary promotional and branding medium. Using a qualitative descriptive case study approach, the research explores how content planning, visual presentation, interaction management, and credibility-building practices shape audience engagement. Data were collected through in-depth interviews with account managers, participant observation of audience interactions, and analysis of internal Instagram analytics and content archives. The findings indicate that Bakpia Juwara Satoe applies adaptive and predictive content planning supported by a consistent visual identity, attention-grabbing visual hooks, and active two-way communication in the comment section. Authentic storytelling and transparent product information further contribute to audience trust and sustained engagement. The study concludes that effective Instagram engagement for culinary SMEs does not depend solely on video-based content. Instead, strategic relevance, visual consistency, and relational communication play a decisive role in enhancing engagement outcomes. These findings contribute to social media marketing literature by highlighting alternative engagement strategies applicable to SMEs operating in competitive digital environments.
Co-Authors Cita Amalia Indra Iryanto Nur Hidayat Wahyu Purnomo