Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Journal of Innovative and Creativity International Journal of Economic and Tourism Research
Indra Iryanto Nur Hidayat
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Credible Influencers and Impulse Buying in Live-Streaming Commerce Ginanjar Rahmawan; Indra Iryanto Nur Hidayat
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8194

Abstract

The purpose of this study was to examine the relationships among Influencer Credibility, Attitude Toward Influencers, and Impulse Buying within the context of live streaming commerce. As live streaming increasingly becomes an important digital marketing channel, understanding the psychological mechanisms that drive consumers’ spontaneous purchasing behavior is essential. This study specifically focuses on the role of influencer credibility in shaping consumer attitudes and triggering impulse buying decisions during live streaming interactions. This research employed a quantitative approach with an explanatory research design. Data were collected from individuals who had previously made purchases through live streaming commerce using an online questionnaire distributed via Google Forms. A purposive sampling technique was applied, resulting in 108 valid responses. The data were analyzed using Partial Least Squares. Structural Equation Modeling (PLS-SEM) with SmartPLS 3.2. Measurement validity and reliability were assessed through outer model analysis, while hypothesis testing and mediation analysis were conducted using inner model evaluation. The results indicate that Influencer Credibility has a positive and significant effect on Attitude Toward Influencers and Impulse Buying. Furthermore, Attitude Toward Influencers is found to have a significant direct effect on Impulse Buying. These findings confirm that influencer credibility not only directly stimulates impulse buying behavior but also indirectly influences it through the formation of positive consumer attitudes toward influencers. In conclusion, this study demonstrates that influencer credibility and consumer attitudes play critical roles in driving impulse buying in live streaming commerce. The findings contribute to the literature on digital marketing and consumer behavior by highlighting the importance of credible influencer communication. Practically, the results suggest that businesses and influencers should prioritize credibility-building strategies to enhance the effectiveness of live streaming marketing activities.
Exploring the Socio-Economic Dynamics of Batik Giriwangi Artisans: A Study on Local Wisdom and Challenges Indra Iryanto Nur Hidayat; Wahyu Purnomo; Guntur Andi Pamungkas
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a2

Abstract

This study examines the socioeconomic dynamics of Batik Giriwangi artisans in Kebondalem Kidul, Prambanan, focusing on how they adapt to industrial challenges while preserving traditional knowledge. This study investigates how craftspeople adjust to cultural, technical, and economic shifts using qualitative methods and a case study methodology. Participatory observations, in-depth interviews, and document analysis were used to gather data. According to the results, artisans persevere via creativity in goods and community cooperation despite obstacles in the areas of workforce regeneration, digital advertising, and growing raw material costs. This study emphasizes how crucial internet marketing tactics, vocational training, and government assistance are to bolstering the Batik Giriwangi sector.
Integration of AI, Big Data, and Cultural Heritage in Tourism Marketing: A Case Study of Klaten Eneng Nuraeni; Wahyu Purnomo; Indra Iryanto Nur Hidayat
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a11

Abstract

This study investigates the use of artificial intelligence, big data, and cultural heritage in tourism marketing in Klaten Regency. The study looks at how AI-driven customisation, data analytics, and cultural authenticity help to boost tourist engagement and destination competitiveness. The study uses qualitative methodologies, including interviews with tourism stakeholders and content analysis, to identify significant themes such as AI-driven recommendation systems, data-driven decision-making, and cultural storytelling. The findings indicate that AI-powered solutions considerably improve consumer experiences, and Big Data analytics boost strategic planning and market segmentation. Furthermore, cultural heritage remains an important aspect in attracting tourists, with digital storytelling and immersive technology helping to preserve and promote Klaten's cultural treasures. AI-powered interactive experiences, such as augmented reality (AR) and virtual reality (VR), enhance visitor engagement, making cultural institutions more accessible and desirable. The study emphasizes the importance of predictive analytics in studying visitor behavior and customizing marketing techniques to enhance destination branding. Despite these benefits, issues such as technology infrastructure, data protection concerns, and the digital gap between enterprises remain. Addressing these issues needs collaboration among local governments, tourist stakeholders, and technology suppliers to promote inclusive and ethical AI deployment. The study has theoretical and managerial implications, underlining the importance of sustainable digital strategy and responsible AI implementation. Future research should focus on building AI-powered smart tourism ecosystems in order to promote ethical and culturally sensitive tourist development.
Exploring the Influence of Social Media Influencers on Impulse Buying Behavior of FMCG Products: A Qualitative Study Hendry Kurniawan; Indra Iryanto Nur Hidayat
International Journal of Economic and Tourism Research Vol. 1 No. 3 (2025): October 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i3.a34

Abstract

The increasing use of social media influencers in fast-moving consumer goods (FMCG) marketing has reshaped consumer purchasing behavior, particularly impulse buying. Unlike planned purchases, impulse buying is driven by spontaneous emotional responses and situational stimuli. This study aims to explore how social media influencers influence impulse buying behavior of FMCG products from a qualitative perspective. Using a qualitative research design, this study adopts a descriptive approach to understand consumers’ subjective experiences when exposed to influencer content. Data were collected through in-depth interviews with consumers who have purchased FMCG products impulsively after exposure to influencer recommendations on social media. The findings reveal that influencer credibility, emotional appeal, and persuasive storytelling play a significant role in triggering impulse buying. Influencers are perceived as trusted references whose recommendations reduce cognitive evaluation and encourage spontaneous purchasing decisions. This study contributes to consumer behavior and influencer marketing literature by providing contextual insights into the psychological and relational mechanisms underlying impulse buying in FMCG contexts. Practically, the findings offer guidance for marketers in designing ethical and effective influencer strategies that consider consumer emotional responses.
Co-Authors Eneng Nuraeni Ginanjar Rahmawan Guntur Andi Pamungkas Hendry Kurniawan Wahyu Purnomo