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p-Index From 2021 - 2026
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All Journal International Journal of Economic and Tourism Research
Teresa Freitas Belo
Dili Institute of Technology

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Tourism Marketing Strategies and Cultural Approach of BUMDes Murakabi Using TOWS Analysis Guntur Andi; Sutopo; Tri Hartanto; Teresa Freitas Belo; Ashok Aima
International Journal of Economic and Tourism Research Vol. 2 No. 2 (2026): June 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v2.i2.a12

Abstract

This research looks into BUMDes Murakabi's tourist marketing techniques in Kebondalem Kidul, with a focus on the importance of cultural integration in tourism growth. The study takes a qualitative approach, relying on interviews and document analysis to identify the strengths, weaknesses, opportunities, and threats (TOWS) influencing tourist marketing. The data show that BUMDes Murakabi employs a combination of digital and conventional marketing methods, such as social media promotions, influencer partnerships, and local cultural events. Despite these attempts, problems such as inadequate digital marketing knowledge, budget limits, and infrastructural limitations impede tourist growth. The report uses a TOWS analysis to make strategic suggestions. Key assets include a rich cultural past and active community engagement, but drawbacks such as limited promotional reach and dependency on seasonal tourists pose challenges. The increased interest in cultural and sustainable tourism creates opportunities, but problems such as competition and shifting visitor tastes represent considerable hazards. The strategy proposals focus on utilizing cultural heritage, improving digital marketing skills, procuring finance, and enhancing crisis management frameworks. This study adds to the theoretical framework of sustainable tourism marketing and offers practical insights to policymakers and tourism stakeholders. The findings emphasize the significance of balancing commercialization with cultural authenticity in order to achieve long-term viability. Future research should investigate the long-term impact of these initiatives on community resilience and economic growth. BUMDes Murakabi can strengthen its tourist competitiveness by combining cultural preservation with creative marketing strategies.
The Effect of Profitability and Firm Size on Financial Performance in Manufacturing Companies in the Food and Beverage Sub-Sector Listed on the Indonesia Stock Dwi Yuni Martaulina; Andi Afrizal; Arfianti Novita Anwar; Teresa Freitas Belo
International Journal of Economic and Tourism Research Vol. 2 No. 1 (2026): April 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v2.i1.a37

Abstract

This study aims to examine the effect of profitability and firm size on financial performance in manufacturing companies within the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The research adopts a quantitative approach using secondary data derived from annual financial statements. From a population of sixteen companies, eight firms were selected through purposive sampling, resulting in 40 firm-year observations. Profitability is proxied by Net Profit Margin (NPM), firm size is measured by total assets, and financial performance is proxied by Return on Assets (ROA). Data were analyzed using multiple linear regression after passing classical assumption tests, including normality, heteroscedasticity, multicollinearity, and autocorrelation tests. The results indicate that profitability has a positive and significant effect on financial performance. Firm size also demonstrates a positive and significant influence on financial performance. Simultaneously, profitability and firm size significantly explain variations in ROA, with an adjusted R² value of 0.428, indicating moderate explanatory power. These findings support signalling theory, suggesting that profitability and firm size function as important signals reflecting operational efficiency and financial stability. The study contributes empirical evidence regarding the determinants of financial performance in Indonesia’s food and beverage manufacturing sub-sector and provides practical implications for corporate management and investors.
Co-Authors Andi Afrizal Arfianti Novita Anwar Ashok Aima Dwi Yuni Martaulina Guntur Andi Sutopo Tri Hartanto