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All Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
R. Taufiq Nur Muftianto
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Computer Science & IT Decision Sciences, Operations Research & Management

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Implementasi Sistem Informasi Manajemen Dalam Strategi Pemasaran Digital Melalui Konten Instagram Riana Amalia Sacrivi; Dea Ananda; R. Taufiq Nur Muftianto
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v3i2.2780

Abstract

This research discusses the integration of Management Information System (MIS) in digital marketing strategies through the Instagram platform. Using a qualitative approach with a case study, the research elaborates on the utilization of MIS in collecting and analyzing customer data and its impact on digital marketing effectiveness. The main findings indicate that MIS plays a crucial role in enhancing understanding of customer behavior, facilitating team coordination, and expediting marketing decision-making. However, challenges such as resource availability and employee training are also identified. The results of this study provide in-depth insights into the role of MIS in the context of Instagram digital marketing and offer practical recommendations to enhance MIS implementation and digital marketing strategy efficiency.
Co-Authors Dea Ananda Riana Amalia Sacrivi