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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Riana Amalia Sacrivi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Produk Odeng Ngodeng Cabang Solo Baru Riana Amalia Sacrivi; Dea Ananda; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.646

Abstract

The independent variable in this research is the variable that is manipulated and predicted to have an influence on the dependent variable. This is known by the tolerance value and Variance Inflantion Factor (VIF) value which are used to determine positive and negative values between independent variables. There is no or no multicollinearity found in the regression model. It is found that there is no multicollinearity in the Regression Model. This shows that there is a linear relationship and influences the dependent variable. Test the Coefficient of Determination (R2) to determine the contribution of variabilitate and independent variables.
Implementasi Sistem Informasi Manajemen Dalam Strategi Pemasaran Digital Melalui Konten Instagram Riana Amalia Sacrivi; Dea Ananda; R. Taufiq Nur Muftianto
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v3i2.2780

Abstract

This research discusses the integration of Management Information System (MIS) in digital marketing strategies through the Instagram platform. Using a qualitative approach with a case study, the research elaborates on the utilization of MIS in collecting and analyzing customer data and its impact on digital marketing effectiveness. The main findings indicate that MIS plays a crucial role in enhancing understanding of customer behavior, facilitating team coordination, and expediting marketing decision-making. However, challenges such as resource availability and employee training are also identified. The results of this study provide in-depth insights into the role of MIS in the context of Instagram digital marketing and offer practical recommendations to enhance MIS implementation and digital marketing strategy efficiency.
Co-Authors Dea Ananda R. Taufiq Nur Muftianto Rayhan Gunaningrat