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All Journal Sevaka: Hasil Kegiatan Layanan Masyarakat Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Salsa Septia Putri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Health Professions

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Layanan Driver Grab di Kota Bogor Muhammad Rois Fahmi; Firmansyah, Firmansyah; Muhammad Ikbal Fadillah; Siti Nur Asifa; Vasya Azzahwa; Salsa Septia Putri
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 1 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i1.4421

Abstract

This study aims to analyze the effect of service quality and price on consumer satisfaction in Grab online transportation services in Bogor City. The study uses a quantitative approach with a survey method, involving 63 respondents who are active Grab users. Data were obtained through a structured questionnaire and have been tested for validity and reliability. The data analysis process was carried out using multiple linear regression to identify the simultaneous and partial effects between independent variables, namely service quality and price, on the dependent variable, namely consumer satisfaction. Prior to analysis, classical assumption tests were conducted including multicollinearity, heteroscedasticity, and normality tests to ensure the accuracy of the regression model. The results of the study indicate that service quality and price significantly affect consumer satisfaction both simultaneously and partially. This emphasizes the importance of improving service quality and determining competitive prices to maintain consumer loyalty. This study provides insights for Grab management and other online transportation sectors to optimize consumer experience-based marketing strategies. By focusing on consumer needs and improving operational aspects, companies can increase their competitiveness in an increasingly competitive market.
Pemberdayaan UMKM Melalui Transformasi Digital dan Penguatan Legalitas Serta Pengelolaan Usaha di Desa Palasari Hilir Kecamatan Parungkuda Kabupaten Sukabumi Erni Yuningsih; Yoyok Priyo Hutomo; Syahdan Ubaidillah; Endah Arihta Sembiring; Warizal Warizal; Salsa Septia Putri; Sutilah Handayani
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 4 No. 3 (2026): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v4i3.977

Abstract

This community service program aimed to empower micro, small, and medium enterprises (MSMEs) in Palasari Hilir Village, Parungkuda District, Sukabumi Regency through digital transformation, business legality strengthening, and simple financial management. The program targeted three MSME groups, namely Renggining and Rengginang Ciputat, light snacks and wet cakes Cibugis, and Rasa Kurata Cioray, using a participatory community-based approach carried out from July to August 2026. Activities included business observation and data collection, assistance with Business Identification Number (NIB) and halal certification, product branding and Google Maps registration, e-commerce development, and simple bookkeeping training. Results show that the MSMEs obtained official business legality through NIB, gained stronger product identity through logos and brands, became more visible on digital platforms through Google Maps and e-commerce, and were able to record their business cash flow in a more structured manner. These outcomes indicate that integrated assistance in legality, digitalization, and financial recording can enhance the competitiveness and sustainability of rural MSMEs.
Co-Authors Endah Arihta Sembiring Erni Yuningsih Firmansyah Firmansyah Hutomo, Yoyok Priyo Muhammad Ikbal Fadillah Muhammad Rois Fahmi Siti Nur Asifa Sutilah Handayani Syahdan Ubaidillah Vasya Azzahwa Warizal