Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal Analogi Proceedings of Jogjakarta Communication Conference (JCC)
Anisa Ambar Jati
Universitas Muhammadiyah Yogyakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pornografi Iklan Obat Pembesar Alat Vital di Media Sosial dalam Tinjauan Etika Pariwara Indonesia Anisa Ambar Jati; Raisa Fatihah; Yuyun Sulistyowati; Dhimas Aryo Vipha Ananda
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1465

Abstract

This study examines violations of the Indonesian Advertising Ethics in advertisements for male enhancement products on social media, specifically on Platform X). These advertisements feature exaggerated claims about sexual performance enhancement and visuals containing elements of sexual exploitation. A qualitative descriptive method was employed to analyze the advertisement content and identify ethical breaches based on the Indonesian Advertising Ethics guidelines, the Electronic Information and Transactions Law, and regulations from the Food and Drug Administration. The findings reveal that these advertisements utilize hyperbolic language, unsubstantiated claims, and inappropriate visualizations to attract consumers. Such practices violate the Indonesian Advertising Ethics provisions regarding the use of language and visuals in advertisements. This study underscores the importance of adherence to advertising regulations to protect consumers from misleading information while maintaining ethics and credibility in marketing practices.
Digital Promotion Strategy for Affiliate Shaquila Syifa Viandra on The Tiktok Account @Shaaaqy In 2025 Anisa Ambar Jati; Haryadi Arief Nuur Rasyid
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how Shaquila Syifa Viandra promotes affiliate-based products through her TikTok account @shaaaqy. The presence of affiliate features encourages performance-based promotional practices that are highly dependent on content creativity and audience trust levels.  The purpose of this study is to describe the process of planning, implementing, and evaluating affiliate promotion strategies in short video formats. The research uses a descriptive qualitative approach with interview techniques and content documentation analysis during the period of May–July 2025. The analytical frameworks used are SOSTAC and AISAS. The findings show that understanding the characteristics of the platform, utilizing storytelling based on personal experiences, consistency in publication, and evaluation through content performance data are key factors in the success of promotion. Affiliate performance on TikTok is reflected in engagement levels, audience trust, and sales conversions.
Co-Authors Dhimas Aryo Vipha Ananda Haryadi Arief Nuur Rasyid Raisa Fatihah Yuyun Sulistyowati