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All Journal Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism Lex Recta: Journal of Law and Normative Justice
Nourma Alivia Zahra El Rakhim
Universitas Diponegoro

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Destination Branding and Tourist Engagement in the Era of Experiential Tourism Sherena Anodhea Eka Pramudita; Anggun Wida Prawira; Khodijah Asshofiah; Nourma Alivia Zahra El Rakhim
Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 1 (2026): : February: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tour
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/c8f08b35

Abstract

The increasing dominance of experiential tourism has transformed destination branding from a symbolic identity tool into a dynamic mechanism for fostering sustained tourist engagement. Despite growing scholarly attention, limited empirical clarity remains regarding how experiential destination branding translates into behavioral, relational, and governance-related outcomes through tourist engagement. This study adopts an empirical, quantitative research design to examine the relationships among experiential destination branding, tourist engagement, and downstream behavioral and sustainability outcomes. Data were collected from domestic and international tourists who visited experience-oriented destinations within the previous twelve months using a structured questionnaire, and analyzed through Structural Equation Modeling to assess both measurement and structural relationships. The findings demonstrate that experiential destination branding exerts a strong positive effect on tourist engagement, which mediates the influence of branding on satisfaction, revisit intention, advocacy behavior, and participatory practices. The results further reveal that engaged tourists exhibit heightened sustainability awareness and greater support for destination governance initiatives, indicating that engagement functions as a soft governance mechanism alongside market-oriented outcomes. The study contributes to tourism management literature by empirically positioning tourist engagement as a relational bridge connecting experiential branding, behavioral value creation, and sustainable destination development in the contemporary tourism landscape.
Greenwashing in Corporate Climate Claims: Normative Challenges in Indonesian Environmental and Consumer Protection Law Sahal Hanafi; Nourma Alivia Zahra El Rakhim
Lex Recta: Journal of Law and Normative Justice Vol. 1 No. 1 (2026): March: Lex Recta: Journal of Law and Normative Justice
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

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Abstract

The proliferation of corporate climate claims in Indonesia has intensified concerns regarding greenwashing and the adequacy of existing legal frameworks in addressing misleading environmental representations. This study examines the normative challenges arising from the interaction between Indonesian environmental law, consumer protection law, corporate governance regulation, capital market law, and sustainable finance instruments. Employing a normative juridical method grounded in doctrinal legal analysis, the research interprets statutory provisions, implementing regulations, and judicial principles through grammatical, systematic, teleological, and comparative approaches. The findings indicate that although multiple legal instruments provide partial bases for sanctioning deceptive climate claims, definitional fragmentation and inconsistent evidentiary standards generate regulatory gaps that weaken enforcement effectiveness. Corporate climate representations should be recognized as legally binding communications subject to verifiability, fiduciary responsibility, and consumer protection standards. An integrated liability framework that harmonizes administrative, civil, and criminal mechanisms is essential to safeguard consumer autonomy, strengthen corporate accountability, and enhance the credibility of national climate governance.
Co-Authors Anggun Wida Prawira Khodijah Asshofiah Sahal Hanafi Sherena Anodhea Eka Pramudita